Show notes

Scam Companies Exposed, HOAs Under Fire, and College Football Rivalries!

In Episode 334 of The Homeowner Show, hosts Kevin Hackett and Craig Williams tackle a wide array of topics crucial for today’s homeowners. The episode begins with an exploration of cutting-edge home energy solutions, including Tesla's solar roofs and Powerwalls, providing listeners with a guide to achieving energy independence and maximizing tax incentives before year-end. Beyond the watts and volts, the show captures the cultural spirit with insights into iconic football rivalries, like the legendary Texas vs. OU clash, and how it shapes the community spirit.

The conversation heats up as the hosts reveal a leaked email from a major pest control corporation attempting to scam an 80-year-old woman out of $10,000 through fraudulent services. By exposing such unethical practices, Kevin and Craig arm their audience with crucial knowledge to stand against corporate scams, ensuring peace of mind when handling home maintenance. Furthermore, they dive into a controversial proposal by a Florida legislator to ban Homeowners Associations (HOAs) statewide, weighing the potential impacts on communities and personal freedom.

With insights into effective marketing strategies employed by big corporations and practical tips on pest control and insulation, this episode, supported by True Texas Solar, delivers a powerhouse of information. Tune in for a holistic view of modern home management and join the conversation as The Homeowner Show continues to climb the ranks, fueled by the support of its engaged and proactive listeners. Remember to subscribe and stay informed as they continue to empower homeowners across the nation!

Transcript

1312 segments
KEVIN

This is episode number 334 of The Homeowner Show. Well, whether you're DIY or looking to hire, we're here to help you find the best information and options for you and your home. My name is Kevin Hackett, and here with me is Craig Williams.

CRAIG

Hello, hello, hello, and welcome to The Homeowner Show. We're so glad you could join us for another episode here in the studio. How you doing, Kev?

KEVIN

I am doing great. It's good to be back in the studio and life's good.

CRAIG

Yeah.

KEVIN

I think that one of these days it might turn into fall here in Houston, but I don't know when it's going to be.

CRAIG

Tell my armpits when that happens, please.

KEVIN

Exactly. How are you, man?

CRAIG

I'm doing good, man. Dude, let's go ahead and get the sponsor out of the way.

KEVIN

Okay, let's do it.

CRAIG

Because we want to make sure and give them credit where credit is due. Thank you guys for helping us supporting them and keeping us on the air by supporting our sponsors. Sponsor today is, help me out, Kev.

KEVIN

True Texas Solar and Roofing.

CRAIG

Thank God, I had a complete brain fart. I was like, I was ready for it. I was like, I know what they do. I know who they are. I can say their names. True Texas Solar and Roofing. That's it.

KEVIN

That's it. And man, let me tell you, like, this is, we're kind of in one of those times where we're at the coming up on the end of the year. And tax incentives are still in place.

CRAIG

Yep.

KEVIN

They have not been removed.

CRAIG

For some weird reason.

KEVIN

For some weird reason. Lots of other things have been removed, it feels like. But here's the thing. If you're interested in getting some tax incentives, do it before the end of the year.

CRAIG

Yeah.

KEVIN

Like try to get that in sooner than later, you know? Yeah.

CRAIG

Well, and not only that, I mean, like when, when we say True Texas Solar and Roofing, I mean, like you immediately think solar panels and roofing, which sure, they do that and they do an incredible job at it, but it's a full whole home energy independence company, generators, whole home batteries, the whole shebang of whatever it is that you want with power independence, they got you covered.

KEVIN

Yeah. And the other thing that they're really leaning into a lot right now is Tesla. They've got like the full line of Tesla stuff. They're actually one of the only installers in the area that can do Tesla's solar roof, their Powerwall stuff, which is, you know, like plugging your, your device in, like your, I say your device, it's a car or whatever else. They can also do their batteries. So they've kind of got the full gamut of what Tesla offers. And look, Tesla's kind of the cream of the crop whenever it comes to—

CRAIG

And they're the standard.

KEVIN

Yeah, they are the standard. Everybody else is trying to catch up with them and they've got all their products. So if you're interested in getting the top of the line, they can do it for you. Now, They offer other products as well that are also very good. But look, if you're getting the tax advantage and, you know, it may be that that's going to be your best warranty, it's going to be the best product, all that kind of stuff for your installation, I would say go for it. If you want to get in touch with them, call Josh today. His number is 936-286-8325. Awesome.

CRAIG

Well, we, we do have a, we got a couple stories we wanna get to tonight, but before we do, it is football season. It is football season. And we had a great weekend.

KEVIN

Yeah.

CRAIG

And let me, let me, let me, let me send some love to, to your Texas Tech Raiders.

KEVIN

Okay.

CRAIG

So I, I'll, I'll give you a, a, a thought that you probably wouldn't expect.

KEVIN

Okay.

CRAIG

I actually think they're probably the most dangerous team in college football right now.

KEVIN

Okay. And I'm not, I'm not saying— I'm curious why you think that.

CRAIG

I'm not saying they're the best.

KEVIN

Sure.

CRAIG

I'm thinking they're the most dangerous because I think most people are sleeping on 'em.

KEVIN

Yeah.

CRAIG

I think most teams are sleeping on 'em. I don't think most teams in the Big 12 are sleeping on 'em, but I don't think they have a choice at this point. Right. You know, well, the Big 12 is, I mean, look, who's the competition? It's, they, well, I mean, the Big 12 got gutted.

KEVIN

Right.

CRAIG

And now, I mean, like they still, I think they have one big hurdle in Arizona State.

KEVIN

Maybe.

CRAIG

I don't think that's a difficult hurdle for 'em.

KEVIN

No.

CRAIG

But I think, I think that, I think they've got a real good shot of being in the playoffs. No question.

KEVIN

Yeah.

CRAIG

Especially if they win out.

KEVIN

Sure.

CRAIG

Which it looks really possible for them right now.

KEVIN

Yeah, I mean, you know, you win the Big 12, you're in. That's first and foremost. I mean, you control your own destiny if you are in a major conference by just winning your conference.

CRAIG

Yeah. You know, and I think that's fair.

KEVIN

Sure.

CRAIG

But I think the win that they had over U of H was more significant than a lot of people are giving them credit for.

KEVIN

Yeah.

CRAIG

U of H is no chump.

KEVIN

No, especially with their defense. Their defense is, I think that they, here's what I think. I think U of H slept on Oregon State. I really think that U of H was not expecting Oregon State to be much. I mean, Tech comes in and just annihilates Oregon State.

CRAIG

Right.

KEVIN

And they, I think they just probably thought, eh, it's not that big of a deal. But they were down and they came back and wound up winning against them. And you come and play at U of H. Now, there's a lot of people who can say what you want to. It was a— I mean, Tech was overwhelmingly present.

CRAIG

Sure.

KEVIN

At that game.

CRAIG

I mean, it's an in-state rivalry.

KEVIN

It's an in-state rivalry. And it's— and Houston has things to prove.

CRAIG

Well, there's a lot of Tech fans in Houston.

KEVIN

There's a lot of Tech fans in Houston. You're right. But Houston— the U of H has a lot to prove.

CRAIG

Yeah.

KEVIN

Not in basketball. But they want people to— They want people to know that they're around in football.

CRAIG

Yeah, and I think they probably will be in a couple years. I mean, I think they'll always be number 2, number 3 in the Big 12 in years to come.

KEVIN

Yeah.

CRAIG

You know, they've got the right coach to get 'em in line.

KEVIN

They do.

CRAIG

So I don't think— so then, and that's why I say I think they're probably one of the most dangerous, if not the most dangerous team in college football right now. I think people are sleeping on 'em. They moved them up in the rankings, but I think people are still looking at them like, what?

KEVIN

Why? Well, but you know, I also, I think that Tech is right where they need to be. Mm-hmm.

CRAIG

I would've loved— You mean in the rankings?

KEVIN

Yeah, I would've loved to see them at 8.

CRAIG

Uh-huh.

KEVIN

I think that they could've bumped Alabama. I mean, Alabama has a loss.

CRAIG

Sure.

KEVIN

You know, you can say what you want to about strength, whatever. Alabama has a loss. I think they could have put them at eight, but honestly, I think it's just that's where Tech needs to be to give them a little bit of a you know what? You want to leave us at nine? Sure. Okay. Leave us at nine. We'll we'll show you.

CRAIG

Nine's fine. You're still in the playoffs.

KEVIN

Oh yeah, absolutely. It's totally fine. It I I will agree with you. I don't think people think of Tech as a powerhouse in any way, shape, or form.

CRAIG

Yeah.

KEVIN

They're getting a lot of people talking about them.

CRAIG

They are.

KEVIN

Just because of the money they spent.

CRAIG

Well, and the stats they're putting up this year.

KEVIN

But the stats they're putting up is different.

CRAIG

Yeah.

KEVIN

Yeah. The, the, here, here's what I will tell you. The biggest weakness right now, um, for Tech is they're still making stupid errors and they're, they're fouling in ways that are dumb.

CRAIG

Mm-hmm.

KEVIN

Little like false starts. illegal shifts. Yeah, things like that that are just dumb. Um, but they'll figure some of that out. They'll, they'll work through some of that. We came off of a bye week, and you would think that a bye week would make you better, but it typically doesn't.

CRAIG

Sure.

KEVIN

Uh, and so, you know, there's, there's that to work through. And, and frankly, and this is something that a lot of Tech fans are talking about, is that a lot of people think that the backup quarterback's better than the starter. And I believe he is, but he's more immature.

CRAIG

Sure.

KEVIN

The starter has more maturity. Um, and so there's that. I think the raw talent, the backup's better. Uh, so there's a lot of life there. Here's what I'm expecting. And here's, I guess here's the X factor that, that I've thought about. I don't know how many other people have thought about this. Here's what I think is going to happen. I think that they're going to wind up rolling over quite a few teams in the Big 12, which means I think they're going to get more backups in for more games than any other team that will be in the playoffs, which means I think that they will have greater experienced depth than other teams based on maybe injuries down the line.

CRAIG

Yeah.

KEVIN

Or just, you know, you get winded and you got to put a backup in. I think that Tech has a greater opportunity for backups to have experience.

CRAIG

To develop.

KEVIN

To develop.

CRAIG

Yeah.

KEVIN

Down towards the end of the season.

CRAIG

So we'll see. Yeah, we'll see. I mean, it's, it's, that's, I think that's a double-edged sword because, you know, if, if you're playing so well that you're just steamrolling 'em and you put your second and third strings in on a pretty regular basis, like you probably hadn't been popped in the mouth yet.

KEVIN

Yeah, I mean, it's definitely possible. I mean, we know we— they're, they're, you know, Utah was a tough— was a tough game, uh, especially the first half. I mean, it was, it was a tough sledding on that.

CRAIG

Yeah.

KEVIN

Uh, Arizona State, maybe we'll see.

CRAIG

Maybe even BYU, man.

KEVIN

Maybe BYU. They're still undefeated and they're, they're undefeated. And again, they've got something to prove. Anytime you've got that, Tech now had, you know, kind of like A&M.

CRAIG

Yeah.

KEVIN

has a little bit of a target on their back. People are starting to go, okay, we've got to figure out a way to beat them, especially in the Big 12. You're right, the Big 12.

CRAIG

Yeah.

KEVIN

SEC, they still— SEC still has big brother syndrome.

CRAIG

Yeah.

KEVIN

That we're better than everybody else. And for the most part, they are. I would completely agree with that. But they've got big brother syndrome. And so they never are going to think that a team like Tech is going to be better than them.

CRAIG

Oh, probably not.

KEVIN

But I will tell you, I was a little concerned for A&M in the first quarter.

CRAIG

Oh yeah.

KEVIN

I was going, I'm afraid I was right. Because if you remember a week or two ago, I was like, I just felt like A&M should have produced more on offense. Now their defense was unbelievable.

CRAIG

Oh yeah, their defense is playing lights out right now.

KEVIN

Right. But their offense was just, I felt like they were, they were slacking. Well, then the first quarter came out and I was like, really? The first half of that game. Um, I was like, oh, they're—

CRAIG

Yeah, they scored, they scored one touchdown, which it was a good touchdown. It was like a 34-yard pass.

KEVIN

Right. Um, but they got down to the goal line multiple times and could not punch it in.

CRAIG

Oh yeah. That before. Yeah.

KEVIN

Yeah.

CRAIG

That was, that was weird.

KEVIN

And it took forever. That took like 9 years for them to actually play that 4th down.

CRAIG

Yeah.

KEVIN

But, and then they missed it. And so like, I, I was just like, man, what, what's up? Well then the second half they, they kind of, they just took over, which, which is what they should do.

CRAIG

Yeah.

KEVIN

That's what they, that's what they should do. But, uh, so I, I felt better about A&M at that point as far as A&M goes. Um, so who knows?

CRAIG

Yeah. They, what I keep, what I keep hearing people say about them and I, I agree is we haven't seen them play a complete game.

KEVIN

Yeah, no, for sure.

CRAIG

And that's kind of scary.

KEVIN

Yeah.

CRAIG

'Cause I mean, like when, when they decide to do it, I mean, who's it gonna be against? God help them.

KEVIN

Yeah.

CRAIG

I mean, really. That'd be interesting. I mean, 'cause it, and I think, I think the big thing is just Reed. I think, I think he needs to just figure out how to come out.

KEVIN

I think he needs to calm down a little bit.

CRAIG

Just, yeah. 'Cause like once he, you can tell when he calms down. I mean, he's, he's throwing darts.

KEVIN

So much better.

CRAIG

And it's fun to watch.

KEVIN

I'll tell you what else is fun to watch is the implosion of Texas.

CRAIG

Oh my gosh. I mean, like— It's so delicious.

KEVIN

Like, I know that for you as an A&M guy, like watching Texas implode is great. But like for me, I mean, Texas has always been a rival for Tech as well.

CRAIG

Sure.

KEVIN

It's funny, like Texas doesn't see them as a rival as much, but Tech does.

CRAIG

Right.

KEVIN

And like, it is what it is. But I, you know, I don't, I don't have a clue what's happening. Like, it, like, it, it's just unbelievable to go from ranked number 1 at the beginning of the season to now you're not even in the 25.

CRAIG

Oh, they were, but like, here's the thing is they were in the top 10 still somehow. And because they lose to Florida, they're out of the top 25.

KEVIN

Yeah.

CRAIG

Same with Penn State.

KEVIN

Penn State. Well, Penn State lost back-to-back games.

CRAIG

Well, I think that Penn State's more fair than Texas.

KEVIN

I agree.

CRAIG

Um, but like, And, and you know this, I've been singing this song all along. Like, like there's just like weird Kool-Aid in Austin, man, where everybody's just drinking it and going like, oh, Texas is the best. And like they, you know, yeah, we always are top 5 programmers. Like, nope, you guys suck right now.

KEVIN

Yeah. I don't—

CRAIG

and everybody can see it. I think it's the emperor's clothes, man.

KEVIN

Yeah. I don't know. And it's not just, it's not just Arch. No, it's not just Arch. Arch is making poor mistakes and he's not doing great, but like, but it's not just him.

CRAIG

He's a young court— and like, I don't, I don't mean to like defend the enemy here, but like, he's a young quarterback and the line is just allowing him to continue to get pressured and pressured and pressured and pressured and pressured. And like, look, we, we knew from last year he wasn't that great of a pocket passer to start with.

KEVIN

Right.

CRAIG

He just wasn't.

KEVIN

Right. I mean, his legs are—

CRAIG

his legs is what makes him dangerous.

KEVIN

Right.

CRAIG

And it's not to say he's a bad passer. It's just like, but that's the element that adds that allows him to be a not great passer. I'm sure he'll develop into one.

KEVIN

If, if he becomes an elite passer, if he could, it'll be, it'll be dangerous.

CRAIG

But do you think if he was an elite passer right now that they would still be where they're at? No, I don't. Yeah. See, that's the thing. Me, me too. I'm like, I don't, I just don't see it.

KEVIN

Right.

CRAIG

They're not playing like an elite team.

KEVIN

No. So they've got, they've got other issues that they gotta, that they gotta work out. But, um, it is, it is pretty interesting because this is one of those years where I think there has been so much movement from week to week to week.

CRAIG

Mm-hmm.

KEVIN

In the rankings, which I don't put a lot of stock in the rankings. They're so weird to me to begin with.

CRAIG

Sure.

KEVIN

And it's, it's so much conjecture and there's so many factors that you have to weigh in and Some of them don't make sense, whatever.

CRAIG

Yeah.

KEVIN

But the rankings are still there and they are the metric. So I'm gonna go off the metric and the fact that you had a number 1 team that is no longer in the top 25, you had a top 5 team that's no longer in the 25. You have teams that were ranked in the 20s. Mm-hmm. That are now in the top 10.

CRAIG

Yep.

KEVIN

Like there has been a massive amount of, of topsy-turvy happening.

CRAIG

Yeah.

KEVIN

And it's more so than I remember.

CRAIG

Yeah.

KEVIN

It's interesting.

CRAIG

Yeah.

KEVIN

I like it.

CRAIG

And I'm here for it.

KEVIN

Yeah.

CRAIG

I like it.

KEVIN

It's like, it's like every week I'm going, what is happening?

CRAIG

Yeah. You know, the other thing that I'm, I'm, I'm a little giddy about is, uh, Red River's this week.

KEVIN

Oh yeah, it is.

CRAIG

And I, I really think Texas could wreck OU's world.

KEVIN

It, I, well, there's, they're always gonna pull something out.

CRAIG

Yep.

KEVIN

I mean, this is the biggest rivalry in college football almost.

CRAIG

It's like the only time I really ever root for Texas is when they play OU.

KEVIN

Yeah, in the South.

CRAIG

Yeah.

KEVIN

Especially in the Texas-Oklahoma area, it is the largest rivalry that's out there because as much as A&M and Texas is a rivalry, it's not the same as OU and Texas when it comes to football. I know there's Michigan State and Michigan, and I know there's, you know, these other things.

CRAIG

South Carolina. Yeah. Yeah.

KEVIN

There's some out there.

CRAIG

Florida.

KEVIN

For, for us, right. For what I grew up with, from what I remember of my life, Texas OU has always been a big, big deal. And I, I think you're right. This weird stuff always happens in that, in that game.

CRAIG

Yeah. 'Cause I mean, OU's, OU's sitting up on top of a hill right now. They are. And Texas would love nothing more than to knock them both off at the bottom.

KEVIN

Well, and a lot of other people too.

CRAIG

A lot of other people. Yeah. So, uh, it should be fun. Yeah, I'm excited about it. So anyway, um, so we've got— let's talk about this story out of Florida real quick because I think, I think that's kind of a fun one. And, um, but anyway, uh, there is a Florida congressman— or state rep, excuse me— state rep Juan Carlos Porras. Uh, he's a Republican out of Miami. He is out there talking a lot right now about HOAs being a failed experiment and that the state of Florida, Florida actually needs to ban them.

KEVIN

So, okay. Before you go any further, a failed experiment that's been how many years in the making?

CRAIG

That's actually a good question.

KEVIN

Like, this is not, this is not something that was like, hey, we've tried this over the last 10 years and let's see if it's gonna work out. We, we've had HOAs for prob— I'm guessing it's been 50, 60, 70 years. I mean, especially in these large cities. Now, small cities, they don't really do that kind of thing, but in the large cities, there's a reason that they came into place, and it's been a long time.

CRAIG

So the first formal HOA is generally recognized to be the Hunt Country Club in Rye, New York, established in 1938.

KEVIN

Okay, so we're 100 years almost.

CRAIG

So it didn't really become prevalent until the 1950s and 1960s though. Okay.

KEVIN

So, uh, I'm not too far off, but like, it's been 90 years since the first one came into place.

CRAIG

Yeah.

KEVIN

That would be the experiment. Right. But even the '60s and '70s, I mean, we're, we're 60 years, 60, 70 years removed from that.

CRAIG

Right.

KEVIN

This is no longer an experiment.

CRAIG

Well, and like, I, I think we could probably all agree that whatever happened in 1938 and anything in the '50s and '60s looks nothing like what we have today.

KEVIN

Sure. Absolutely not. And, and not only that, the prevalence of it is nowhere near what it is today because every neighborhood has an HOA.

CRAIG

Just about.

KEVIN

I mean, even, even our neighborhood, which is a, a much smaller neighborhood in— not, not in land mass, but in house numbers, uh, just because it's acreage areas, um, we don't have an HOA, but we have a POA, which is similar but different.

CRAIG

Right.

KEVIN

Um, it's, but they're, they're everywhere.

CRAIG

Yeah.

KEVIN

Even ours being a POA, it's, it's less restrictive than an HOA is in many ways, but it's still different.

CRAIG

Yeah. I, I think, I mean, and one of the big problems with this story, I mean, at least with this guy's proposal, is you, you have things like, by, by the way, this, this article is showed up all over the place.

KEVIN

Yeah.

CRAIG

This, the one I'm pulling from right now is actually off realtor.com.

KEVIN

Okay.

CRAIG

Um, You have the problem of gated communities. And how do you— well, there's a bunch of problems. One, property management companies are just gonna cry foul right off the bat.

KEVIN

100%.

CRAIG

How dare you? You can't do this.

KEVIN

They make so much money off of this because right now our dues are stupid cheap because it's run by the people. that live there.

CRAIG

Yep.

KEVIN

We are in a place right now where they just— at our last POA meeting, which was a few weeks ago, where they said a lot of the people— a lot of people, there's like 3 people on the board— they're getting old. And they're like, look, we— if we don't find someone else to take our place, we're gonna have to hire it out. Yep. And it'll quadruple the, the amount of money we gotta spend. Be— and it'll have to be farmed out to a property management company.

CRAIG

Oh. And our neighborhood's actually talking about doing that right now. And I keep telling them, I'm like, like, you guys can do this, but I don't think you know what you're inviting in the door.

KEVIN

That's the problem.

CRAIG

And I'm not speaking ill of property management companies. Like, they do, they do what they do and they do a good job. But like, right now we have a lot of benefits by not having a property management company come in and tell us what to do. Well, the problem is, is we've got some good old boys in our neighborhood that have decided, that they're just gonna continue to do good old boy stuff, and it's pissing some people off.

KEVIN

Yeah.

CRAIG

Um, and the way to solve that is to have an intermediary. Yep.

KEVIN

You know, um, um, you know, well, you take out the problem of it's your next door neighbor that is the person coming down on you.

CRAIG

Yep.

KEVIN

Ver— you know, now it's a business, it's a company coming down on you. Yep. And they can do it differently.

CRAIG

So here's, here's, I mean, like, when you, when you start bringing in property management companies, here's, here's the problem. And like, I'm not saying that rules shouldn't be followed, but you lose the ability to have any understanding for the rules. Yeah. Meaning, you know, you know, if my neighbor is having a hard time and they can't pay their dues or they can't mow their grass or something like that. And, you know, if I'm a good neighbor, I'm like, when it comes to like grass mowing and stuff like that, if my neighbor's struggling, if it's a widow woman, I'm going to go mow the grass for her.

KEVIN

Get it taken care of. Right.

CRAIG

So, but, you know, say she doesn't have good neighbors.

KEVIN

Yeah.

CRAIG

And she can't get her grass mowed. She's too old to do it. And the HOA comes down and says, you got to mow your grass. And if you don't, we're going to put a lien on it. We're going to hire a company and do it ourselves.

KEVIN

Right.

CRAIG

Like you lose the ability within a community to offer that kind of understanding to somebody. Yeah. And say, hey, like as a community, we're going to come together and take care of you.

KEVIN

You lose being a community in many ways.

CRAIG

Yep. Yep. You don't have to, you don't have to go across the street and talk to your neighbor anymore because you can just like send the management company photos of the things you don't like and then they're gonna come harass them.

KEVIN

Yep.

CRAIG

Um, and I, I know, again, it's legal to do that right now because there, there are HOAs, which I think is exactly what this guy's talking about.

KEVIN

So another thing that, that is a problem though is you, you mentioned a gated community. As soon as you put a gate up, yep. You know who's responsible for the road?

CRAIG

The people within.

KEVIN

Yep. So if it's a city, uh, you know, a city road or a state road or whatever the road is, as soon as you put a gate up, you are responsible for the maintenance there within.

CRAIG

Mm-hmm.

KEVIN

So you take away HOAs, you have, you have to do something about the gate.

CRAIG

Yep.

KEVIN

Like, what are you gonna do with all of that? And there are hundreds of gated communities.

CRAIG

Oh, in Florida in particular?

KEVIN

Yeah. And see, it— so our neighborhood has resisted putting up a gate because we don't want to maintain the road. Yeah. Because you want to talk about jacking up prices of what you got to pay for, you know how much it takes to maintain a road?

CRAIG

It's really expensive.

KEVIN

It's really expensive. And guess what? I'm already paying taxes.

CRAIG

Yep.

KEVIN

And that's what my taxes go to, or at least part of it. So like, if I'm paying taxes and I got to pay for a road, now I'm double paying. It's a huge pain. So like, that's another problem you've got. And I, I hear what the guy's saying, but these are 2 glaring problems.

CRAIG

Yeah. And look, they bring in a couple of examples and there's this one gal, she ended up in jail because her grass was brown.

KEVIN

That's a problem.

CRAIG

That's a big problem.

KEVIN

That's a problem.

CRAIG

You know, and I think it's examples like that that are just going to bolster his support. I don't know that he's got the right idea. I think exposing these power-hungry, you know, board-sitting retired people that have nothing better to do than to comment on like the shade of blue that you painted your door. Like, it's stuff like that. Like, I think, I think probably the better way to approach this might be to limit the powers of HOAs.

KEVIN

Yeah.

CRAIG

Rather than abolish them altogether. Because I mean, like, you and I both know that HOAs do some good things.

KEVIN

Mm-hmm.

CRAIG

You know, I mean, prime example, man, in our neighborhood, we had some people that got grandfathered in. As you came into our neighborhood, there was this really busted up old trailer.

KEVIN

I remember.

CRAIG

And it's been there since we moved in.

KEVIN

Yeah.

CRAIG

Well, I mean, the person that lived there passed away.

KEVIN

Okay.

CRAIG

And so the family finally decided to just take it down.

KEVIN

Thank goodness.

CRAIG

And it's like, there is like everyone in the neighborhood is cheering.

KEVIN

Yeah.

CRAIG

Not because this person died.

KEVIN

No.

CRAIG

But because this eyesore is now gone.

KEVIN

That's right.

CRAIG

And it was awful.

KEVIN

Sure.

CRAIG

And like, they literally couldn't move the trailer. They had to just bust it up. It was rotten. And just tear it into pieces.

KEVIN

Yeah.

CRAIG

Destroy it and then move it out in dumpsters. That was the only thing they could do.

KEVIN

Right.

CRAIG

And they're still doing it. It's taken 'em over a week.

KEVIN

Yeah.

CRAIG

So I mean, like, they do good things and maybe the answer is to limit the power. I don't know because I, you know, I understand the frustration of I can't paint my house.

KEVIN

Sure.

CRAIG

Um, but like at the same time, you don't want your neighbor to be able to like paint their house pink and purple polka dots. Sure.

KEVIN

And why?

CRAIG

Just because it's ugly. Well, sure. But that's subjective. But like it brings down the value of the other houses.

KEVIN

That's the whole— in my, my understanding of what a homeowner association is, protect the values of the home. Protect the value of the home. And so whenever you paint a house pink polka dotted, right? It, it, someone's gonna be like, I don't wanna live next to that house.

CRAIG

Sure.

KEVIN

And so the value of your house is lower.

CRAIG

Right.

KEVIN

Right. If the person next to you has 4-foot-tall grass and there's a car in there and, you know, guess who doesn't wanna move in? Anybody.

CRAIG

Right.

KEVIN

So there is these, these things that a homeowner association does to protect the value of your home. So here's the question. Let's say 4-foot grass man next door, uh, won't mow his grass. Maybe can't mow his grass. Maybe he doesn't have, uh, maybe he has mobility issues.

CRAIG

Right.

KEVIN

And maybe he has financial issues on top of it. And maybe he doesn't have any family who can come do it. And maybe his neighbors are going, you know what? I'm not gonna help the guy.

CRAIG

Mhmm.

KEVIN

What do you do? Like, what, what, at what point, like, you can go, you, here, here's what typically is gonna happen. Um, they're gonna hire someone to come in and do it, whether the guy gives them permission to or not, because now the, the homeowners association has the right, because you signed when you, when you purchased that house, you signed the agreement on the HOA.

CRAIG

Yes.

KEVIN

So you, that is, That is a legal document that is in your, uh, your legal documents.

CRAIG

Should be in your file folder somewhere.

KEVIN

File folder somewhere that you signed agreeing to it. So now they've got the right to come onto your property to mow the grass. They found the car, maybe even move the car out of your yard. Who knows what they, what they've done? They're gonna put a lien on your home for the amount of that. To what end?

CRAIG

Yeah.

KEVIN

Like, if, if you, do you rack up $30,000 in, in fees? I guess. But where does that money come from?

CRAIG

Everybody else in the neighborhood.

KEVIN

Everybody else in the neighborhood.

CRAIG

Yep.

KEVIN

Well, I'm not happy about that. Nobody's happy about that, but that's the way that happens. To what end? Now, I'm not saying that— I am saying, what I am saying is that the lady getting arrested because she had brown grass.

CRAIG

Mm-hmm.

KEVIN

It's a problem. That's a problem. And I'm not okay with that answer.

CRAIG

Yeah.

KEVIN

But to what end? Like, what happens? How do you just let this guy live there? And how do you allow him to rack up however many tens of thousands of dollars because you've just continued to have to get someone to take care of it? So what do you do? I don't know the answer. Yeah.

CRAIG

I mean, I think one, I think we need more communities that don't have HOAs.

KEVIN

Yeah, I would agree with that.

CRAIG

You know, and but the problem is, is people that are willing to develop these neighborhoods are unwilling to do it without an association.

KEVIN

Yeah.

CRAIG

So, and I understand why. I mean, like, they have an investment to protect as well. And, you know, the way that you create customers in the home buying experience is you create incentives for them to move in, right? You know, whether that be through services, whether— and like, there's extreme ends of this. I mean, you look at Bluejack, Have you been out to Blue Jack?

KEVIN

I've never been out there.

CRAIG

Do you know—

KEVIN

I would love to.

CRAIG

Uh, it's, it's gorgeous.

KEVIN

Sure.

CRAIG

Um, and there's a really good reason no one in Blue Jack owns a lawn mower.

KEVIN

Yeah, because you don't have to.

CRAIG

Because you can't—

KEVIN

you can own one, but you can't do your own grass. You can't use it. Yeah.

CRAIG

The, the landscaping, not just the lawn mowing, all landscaping is maintained by the neighborhood.

KEVIN

Wow.

CRAIG

And they have a, it's like the whole neighborhood is a golf course.

KEVIN

Yeah.

CRAIG

And I don't mean that in the sense like the whole neighborhood's a golf course.

KEVIN

It looks like a golf course.

CRAIG

They have a crew, a landscaping crew that's hired exclusively for that neighborhood to maintain all of the golf course and all of the residents.

KEVIN

Right.

CRAIG

So that's part of your HOA fees.

KEVIN

Sure.

CRAIG

All landscaping, flowers, trimming the hedge.

KEVIN

Mulch.

CRAIG

Mulch.

KEVIN

Awesome.

CRAIG

All of it.

KEVIN

That's awesome.

CRAIG

And it's done so they can, they can control it. Yep. They can keep it uniform and it looks awesome out there.

KEVIN

You pay for it.

CRAIG

You pay for it. By God, you pay for it.

KEVIN

You paid for the house and now you're paying for everything.

CRAIG

And you probably gave 'em like your firstborn. I mean, I just, I don't know, but like, yeah, you pay for it.

KEVIN

Yeah, of course. And, and I'm, I'm not against that. If you, if that's the way you wanna spend your money, by all means, knock yourself out, spend your money that way. But here's the truth. There are, there are neighborhoods that have flourished for years and years and years with someone being able to park their camper in the driveway.

CRAIG

Yep.

KEVIN

And it's been fine.

CRAIG

Yep. I mean, my, my, my parents' neighborhood is a prime example.

KEVIN

Yeah.

CRAIG

It's an, it's an acreage neighborhood.

KEVIN

Mm-hmm.

CRAIG

There's no HOA.

KEVIN

No.

CRAIG

Now there's some downsides to that.

KEVIN

Yeah.

CRAIG

You know, the guy that opened the halfway house down the street, right? That was a problem.

KEVIN

That was a problem.

CRAIG

So, and he flipped everyone the bird when they went on Facebook and said, what the hell?

KEVIN

Yep.

CRAIG

And he said, yeah, you guys can buy me out. Just pay me 3 times what I paid for this place and I'll be happy to leave.

KEVIN

Yep.

CRAIG

And—

KEVIN

And you also have a zoo.

CRAIG

Yep.

KEVIN

Is there a backyard?

CRAIG

There's a private zoo.

KEVIN

And again, that's actually kind of cool.

CRAIG

It is cool.

KEVIN

But if you don't want a zoo in your backyard, well, sorry.

CRAIG

Tough noogies.

KEVIN

Right? What are you gonna do?

CRAIG

Yeah.

KEVIN

You know?

CRAIG

No, I'm like, and that's the thing is like you move in that neighborhood, you should go in with eyes wide open.

KEVIN

Right.

CRAIG

Like anything can happen.

KEVIN

Anything.

CRAIG

And I kind of like that.

KEVIN

It's not gonna change. I mean, that, that neighborhood's probably not gonna change.

CRAIG

No.

KEVIN

And, and it's fine. But again, that is an appeal to that neighborhood.

CRAIG

It's an appeal to certain people.

KEVIN

To certain—

CRAIG

there's some people it would just drive bananas.

KEVIN

Of course. But if you want—

CRAIG

but that's what I mean is I think we need more communities like that.

KEVIN

I agree.

CRAIG

Uh, you know, where, where people can, like, they can put a stupid fountain in their front yard if they really want to. Um, you know, they, they could dig a hole.

KEVIN

Yep.

CRAIG

I mean, like, just, it's your property.

KEVIN

I think it's gonna take something besides a development company owning all the land.

CRAIG

Mm-hmm.

KEVIN

It's gonna take the city owning the land or some investor that's like, look, I'm just trying to get the land sold. That, that maybe the city zones certain areas. It's like, this cannot be restricted by an HOA.

CRAIG

Well, the reason you can't do it is because it requires so much infrastructure.

KEVIN

Yeah.

CRAIG

To go in and build the roads.

KEVIN

Right.

CRAIG

Put the, put the plumbing in. Right. Put the sewage in. I mean, all, all that's all the drainage and everything that has to happen. Like, there's a big investment when it, the way you get away with it is when I think you start having 5-acre tracts. Mm-hmm. That are, and, and you start dropping wells.

KEVIN

Yeah.

CRAIG

And septic systems.

KEVIN

Yeah.

CRAIG

Like, that's when you can kind of get away from more of this HOA nonsense.

KEVIN

Sure. Because, well, like, my neighborhood's a prime example of that. There's one primary road that goes through it. There's a couple of offshoots. Mm-hmm. That's what the city has to maintain. Yeah, that's about it.

CRAIG

Um, but would much change in your neighborhood if like you guys just didn't have the POA?

KEVIN

No, probably not. Uh, there's, there are certain, like, there's not that many restrictions, but what I will tell you, the, the restriction—

CRAIG

I'm not saying it's a bad thing to have it.

KEVIN

I'm just asking you like— No, no, no. The restrictions are a few things. There can only be one primary residence on the Mm-hmm. On the property. Well, that in and of itself is a pretty big deal cuz you don't have just a bunch of, you know, people just renting out rooms in their house. Sure. Right. So that, that changes the, the landscape of the community as far as who lives there.

CRAIG

Yeah.

KEVIN

That's part of it. You, you can't, uh, there's weird things like you can't have roosters in our neighborhood.

CRAIG

Oh, but you can have chickens.

KEVIN

So you can have, no, you can't have chickens either.

CRAIG

Oh, you can't have chickens either. Okay.

KEVIN

But that's, again, It's a gray area because if you don't know I have chickens, who cares? Sure. Chickens don't make any noise. So typically, so I'm sure there are people in our neighborhood that have chickens.

CRAIG

Right.

KEVIN

But there's little things like that that would change. And would it be all that big of a deal for most people?

CRAIG

Yeah.

KEVIN

Not a big deal whatsoever.

CRAIG

Yeah. And this, this is, this is what I mean when I say, like, you lose the ability to have understanding. So I'll tell you what's happening in our neighborhood right now. is I keep bees.

KEVIN

Yeah.

CRAIG

So there is a rule in our HOA that you cannot have any agriculturally producing animals on your property.

KEVIN

Oh, okay.

CRAIG

So now we can mince those words a lot of different ways.

KEVIN

Yeah.

CRAIG

Because I don't sell honey.

KEVIN

Right.

CRAIG

I just keep bees.

KEVIN

Right.

CRAIG

And I do it for tax purposes.

KEVIN

Right. Um, and you're one of the only properties in the neighborhood that can do that?

CRAIG

Yes.

KEVIN

Because of the size?

CRAIG

Because of the size of my property.

KEVIN

You're one of the— you're the— you are the largest in the community, right?

CRAIG

I am.

KEVIN

Okay.

CRAIG

Um, so yeah, I'm the only one that can do it.

KEVIN

Yeah.

CRAIG

Um, now there's another resident in the neighborhood that keeps bees.

KEVIN

Okay.

CRAIG

And they are near a park and a couple of kids got stung.

KEVIN

Ouch.

CRAIG

And so now the HOA is filing a grievance against her to make her move her bees. She is well aware that I have bees. And so they're gonna probably make her get rid of her bees. And when that happens, she's probably just gonna roll over on me.

KEVIN

Probably.

CRAIG

So I had some conversations with like some of my board members like, look, I get that that's a rule and I'm kind of like standing on the edge of something here, But like, you make me get rid of my bees and it's gonna cost me thousands of dollars. Yeah.

KEVIN

Like every single year. Every year.

CRAIG

So I'm gonna be pissed.

KEVIN

Sure.

CRAIG

And they're like, we understand that, but like, you also need to understand, like, no one can see your bees from the road. No one comes near your bees.

KEVIN

Right.

CRAIG

We're probably just gonna leave you alone.

KEVIN

Okay. And probably.

CRAIG

But like, here's the problem, right? Is now they're gonna make a big deal about this rule that was already in place. No agricultural animals But you can have a horse.

KEVIN

I was gonna say that, but they don't, I guess they don't produce anything.

CRAIG

They don't produce anything. So, and I was like, okay, so what about a cow? Could I have a cow? And they're like, well, no agricultural animals. I'm like, yeah, but like they have like Highland Minis.

KEVIN

Right.

CRAIG

And like, but it's still a cow. And I was like, yeah, but that thing's not producing anything. It's a pet.

KEVIN

Right.

CRAIG

And they're like, yeah, but no goats either. And I'm like, oh, okay. Why? Like, I don't understand the rules. These make no sense to me now. because you're telling me I can have a dog, but I can't have a cow that's smaller than my dog.

KEVIN

Why?

CRAIG

Yeah. And like, it's, and there's like, there's no chickens. And I was like, I know lots of people here have chickens and you guys are just turning a blind eye because you know it's a stupid rule too. And that's the problem is when, and like, if you're gonna have rules, enforce the rules.

KEVIN

But they're arbitrary. That's the problem.

CRAIG

And they're not enforced. And then they're used to target specific people.

KEVIN

That.

CRAIG

Not, not, not to follow the rule.

KEVIN

Yeah.

CRAIG

But because somebody is not following it the way that you want them to follow it.

KEVIN

Right.

CRAIG

That's what pisses me off.

KEVIN

That's not okay. Yeah.

CRAIG

Um, so it's like either do it or don't.

KEVIN

Yeah.

CRAIG

You know, so it, it, it's just annoying. I, I get this guy's frustration. I, and like, it's, it's a, he's swinging a big hammer.

KEVIN

Yeah.

CRAIG

To try and solve a problem. I don't know it's the right solution. Yeah.

KEVIN

I mean, I, if he, if he's trying to raise some awareness, I don't know that saying I want to get rid of every HOA in the state of Florida is probably, it may not be your best move.

CRAIG

Yeah.

KEVIN

I, but I, I see your point. Maybe there needs to be some regulation.

CRAIG

I doubt he's gonna be able to get much support anyway.

KEVIN

I, no.

CRAIG

And he says he's gonna bring it before them before the close of session in January.

KEVIN

No. The problem is, so a lot of people really like HOAs.

CRAIG

Yeah, so there's some people that really do.

KEVIN

I mean, whether, whether you like paying the fee or not, if you have the choice of paying a fee or having, you know, unruly neighbors, you're probably going to pay the fee.

CRAIG

Sure.

KEVIN

It's not that big of a deal. I'll just pay it. And some places are more expensive than others, quite a bit more.

CRAIG

Yeah.

KEVIN

Um, you know, ours is $100— ours is $50 an acre. It's cheap.

CRAIG

That's not bad.

KEVIN

No. really cheap.

CRAIG

Yeah, I think ours is like $220 a year.

KEVIN

Yeah.

CRAIG

I mean, it's nothing.

KEVIN

Ours is $150 a year, so it's, it's cheap.

CRAIG

Yeah.

KEVIN

So anyway, well, that's not the only thing we got to talk about.

CRAIG

No, no, no, no. So I, I forget how many weeks ago it was now when you were out of town, we brought old Steve back in the studio.

KEVIN

Yeah.

CRAIG

Um, love having Steve on. Um, and we talked about insulation, and we, we talked about how we were getting stories about, uh, consumers being taken to the woodshed, right, by some pest control companies, uh, on replacing insulation. Um, and I know, I know there was probably a lot of people listening to that going like, yeah, whatever, you know, like it's one, one little thing. Yeah, 2 off, whatever. So I actually, we had somebody actually send us some communication, uh, from between their pest control company and their elderly mother. And this is from a— again, we're not gonna mention the name of the company because we don't wanna get tangled up in all that nonsense. Just know that it is a—

KEVIN

It's a company you've heard of.

CRAIG

You know the name.

KEVIN

I promise.

CRAIG

You've seen their commercials. That's about the most I'm willing to say. But I wanted to read this note to you guys. Because we got brought in, our, our pest control company got brought in, and we're probably gonna be able to solve this woman's problem for less than $500. Okay. Um, and I say, and some of you're going like, $500? Oh my gosh. Like, that's not that much.

KEVIN

No.

CRAIG

Um, especially when you hear what I'm about to read. Yeah. Um, yeah. Uh, so I'm gonna read it and Kev, feel free to stop me at any time. Okay. Um, I have some theories on this note and I actually sent it to Steve to make sure that like, this was just bunk.

KEVIN

Right.

CRAIG

Um, and a lot of it is. Um, now there's, there's a lot— that's the problem, is there's a lot of true things in this letter. Um, but I want— one, this is an 80-year-old elderly woman living in this house by herself.

KEVIN

Okay.

CRAIG

Uh, her daughter got brought in to deal with this pest control person Um, and, and try and get her mom's problem taken care of. And so you're going to hear about their interaction in, in the letter, but I just want perspec— want you guys to have perspective when it comes to one, like most of us are eventually going to have to deal with aging parents and it's going to be difficult and we're going to be brought in on situations like this and we're going to be tempted to just make the easy decision. This guy says this is, and let's just go ahead and get it taken care of.

KEVIN

So who is Being addressed in the email?

CRAIG

Who's, who's talking? The daughter.

KEVIN

So, so the daughter is being addressed and the, the person sending the email is the pest control company.

CRAIG

The specialist.

KEVIN

The specialist.

CRAIG

Yes.

KEVIN

Got it.

CRAIG

Yep. Um, so let me just start here and I'll try and leave the names out as I see them. Um, good luck. Thanks again. Uh, dear customer, thanks again for reaching out yesterday on your mom's behalf. I appreciate you looking out for her, and I would be the same with my 80-year-old mom. Without your mom having the service agreement in hand and you not being involved in the discussion yesterday, I can understand your reaction to simply seeing the costs. There's so much behind this issue, solutions, and in the way I put all this together. It is truly best to have these discussions in person, but as we may not be able to, I wanted to do the best I can in an email. To start, I want to assure you that I will never

CRAIG

recommend a service that someone doesn't need, and this starts with a very thorough inspection and assessment. Once I've formed a sound opinion, I take time to discuss my findings and recommendations with customers without rushing the meeting or pressuring people. Your mom and I spent a lot of time in discussion about the issues and creating an affordable plan that would properly take care of the problem. At the end of our visit, she expressed her gratitude and seemed very content with the plan. My inspection revealed extensive disturbance in her ceiling insulation from years of rodent activity and a home that was not adequately sealed. With existing openings and rodent feces on the back patio, it is very possible that rodents remain active in her attic. If not, the pheromones will

CRAIG

likely draw them back in. Following the classic process of mitigating rodents in homes or any building, you must first ensure that all possible entry points are properly sealed. If one gap exists, the rodents will eventually avoid traps and continue surviving. It troubled me to see that your mom only had a partial exclusion done and no ongoing coverage to get it done properly and to give her a renewable warranty for ongoing peace of mind. I wanted to set it up as a formal exclusion that she can renew for as long as she wants. Normally, we have to charge to full price for exclusions, even when part of the work has already been done, as in her case. For a home like hers, that price would

CRAIG

be about $1,900. What I did was neglect the policy and finagle the program to price it at $833. This will include sealing all existing gaps, unlimited following-up trapping, and 12 months of warranty. We will screen all of her weep holes every time, consuming, by the way, I guess, very time-consuming, by the way.

KEVIN

Okay.

CRAIG

Reseal her AC service lines and seal any other miscellaneous gaps and even install 2 garage door sweeps. That's actually $1,200 worth of service. I was able to get away with this because she was getting the attic remediation done as well. About the attic remediation, her attic is contaminated from the rodent activity and is a major health hazard. It also contains pheromones that will continue attracting— I didn't say that wrong, by the way. I'm just reading it as it's written.

KEVIN

Okay.

CRAIG

It also I assume that means it also contains pheromones that will continue attracting rodents to her home.

KEVIN

Yes.

CRAIG

As I think we are seeing. Cleaning up after rodent activity completes the process of mitigating rat problems. Just as you would clean your kitchen floor if a rat got in there, most of the contamination from roof rats is under the insulation on her ceiling where they live, and of course through it. Rodents deposit contaminants by dribbling urine where they travel, defecating, via saliva where they gnaw on things, and through the birthing process. People can contract diseases by ingestion of a bacteria or virus directly from a bite or by breathing dust particles that come from dried urine, feces, or saliva. The latter seems to be the most common vector. Dust from the attic can enter the

CRAIG

home in small amounts in various ways, including through the HVAC airstream. To mitigate the health— to mitigate to health hazard. Okay, like I can't— to mitigate the health hazard, I assume.

KEVIN

Yeah.

CRAIG

To mitigate the health hazard, the insulation has to be removed, the empty attic treated with a disinfectant, and pest control insulation added. This is the standard industry process as followed by the larger who are equipped for these— the larger companies who are equipped for these services. The insulation we install is a high-grade insulation material that is fire retardant, highly energy efficient at R, R 3.6 per inch, and controls 11 insects, including termites. This is the best stuff to use when you've had rodents in the home.

KEVIN

Are you having a hard time reading that with a straight face?

CRAIG

I'm just curious.

KEVIN

Sorry. I mean, look, okay, let's just stop for just 30 seconds.

CRAIG

Sure.

KEVIN

To this, before you hit—

CRAIG

There's more.

KEVIN

Before you hit the, the, the pest control insulation, I'm sitting here going, this all sounds fairly normal.

CRAIG

Uh-huh.

KEVIN

And he sounds intelligent from what— from a, from just a person who doesn't do pest control.

CRAIG

Uh-huh.

KEVIN

If I heard all of that as a consumer, I'm going, man, that actually makes— okay, that makes some sense.

CRAIG

Sure.

KEVIN

All right, continue.

CRAIG

Okay. You don't want me to talk about the insulation yet?

KEVIN

No, I think we want to come back to that in a minute.

CRAIG

Oh, okay.

KEVIN

Okay. Because I hit a huge red flag whenever I heard pest control insulation.

CRAIG

But continue.

KEVIN

There you go.

CRAIG

Yep. Her current insulation is not only contaminated, but also below the minimum recommended R-level of R-38. We were actually going to install extra at no charge and bring her to about R-40. This insulation is going to save her money in energy efficiency, prolong the life of her new AC system, reducing the risk of damage from wood-destroying insects, control roaches, earwigs, and 9 other common insects, improve acoustics in the house, give her fire protection. For 1,300 square feet of insulation, the industry price range is normally between $6,200 and $7,200. Our customers automatically get a special loyalty price of $4.50 per square foot for R-38. That would put her price at $5,850.

KEVIN

Okay.

CRAIG

As I assured you on the phone, I really went out on a limb for her with pricing and dropped it to $5,200. And I've never done that before.

KEVIN

Of course not.

CRAIG

The paperwork shows $5,000. $1,900 for removal plus $3,100 for install. As I mentioned yesterday, I shaved another $200 off to further help her with the required additional warranty for financing.

KEVIN

Thanks a lot.

CRAIG

The installation also qualifies for a 30% IRS tax refund. We weren't sure how her filing would accommodate the refund, but if it does, she would get back about $930. I can assure you that your mom is getting an excess of value for her money, and I've never structured pricing like this before. I was genuinely trying to help your mom get what she's— what she needs and make it affordable. Also, our finance rate is 18% and easily completed in our iPads. I actually restored— resorted to a manual agreement of an additional 1.5 of work to further help and reduce her rate to 8%. I then met with the branch manager yesterday to discuss her situation. And even though I had to admit that I priced the job a lot lower than permitted,

CRAIG

he graciously offered to have 2 of her annual renewals credited back to her. As a final bit of good news, as you might have read in my texts yesterday, I had corporate review the financing numbers that were calculated by, by an app I used for manual agreements. Apparently, the monthly rate was calculated in euros for some reason. After they adjusted it to the US dollar and recalculated, it's down to $204. Your mom won't be surprised because we both had some doubt that that's what I sent in for review. If we continue with the work, I'll draw up a new paper agreement and swing by for her to sign it. Of course, I suggest meeting with you as well. The way this is set up truly

CRAIG

favors your mom. She will get the rodent issue properly addressed. her attic cleaned up, additional improvements with the insulation, and have 4 years of coverage for peace of mind. The work will also be performed at the highest standard in the industry, backed by a $6 billion company that isn't going anywhere. And she's getting it done for a lot less than what most people pay with any company, about $1,600 less our normal competitive price. Thank you. Got time out for the— this email. I assume, thank you for taking time to read this email.

KEVIN

Yeah.

CRAIG

Hopefully this provided helpful insight and answered questions you may have had. Please feel free to call me. Best regards, blah, blah, blah, Senior Field Inspector Doofus.

KEVIN

Okay, now let me, my turn for just a minute.

CRAIG

Sure.

KEVIN

First, I do not know how many times we have said in our, What's it been?

CRAIG

7 years.

KEVIN

7 years of doing this podcast. Don't ever take one person's opinion.

CRAIG

No, not when it's something like this.

KEVIN

Never. You, you should always get 3, 2 if you can only get 2, but at least 3, maybe even 4 opinions and weigh them against each other. And Ask ChatGPT if you have to. I don't know. Like, like, take other people's opinions. This is a $10,000 bill from what I heard.

CRAIG

Sounds like it.

KEVIN

Um, and that's a lot to make sure that I don't have rats.

CRAIG

Uh-huh.

KEVIN

I would want some other pest control company to come in and give me their opinion. Sure. Here's the thing. If you went to the doctor and the doctor said, you have cancer and it's going to cost you $300,000 to cure the cancer. You know what I'm going to do? I'm going to get a second opinion.

CRAIG

Yeah.

KEVIN

Because that sounds like not what I want to hear. I, I don't want to hear that. I want to hear something else. And if I find that someone else has another opinion, great. This happens all the time. Cancer patients have different options, right? They've got different types of, of treatment they can go to. Some are more expensive, some are more effective, whatever, whatever, right? Do the same thing on your home. Make sure you get other opinions.

CRAIG

Yeah.

KEVIN

Don't, don't just assume that this $6 billion company, which— why are you $6 billion? Maybe this is the reason. Um, don't assume that they're the only ones who have the answer. Number 2, I know for a fact, uh, that the highest you should pay for someone to add attic insulation— not the removal, that's another process, okay? But adding attic insulation, $1.50 to $2 a square foot. That's on the high end.

CRAIG

Yeah.

KEVIN

So this $4 that he is—

CRAIG

$4.50.

KEVIN

That he is, he is giving a discount on.

CRAIG

Yeah.

KEVIN

Graciously out of the comfort of my own heart. I'm so, it's, I'm just so gracious to be able to do this.

CRAIG

Yeah.

KEVIN

2.5 times what it should cost minimum.

CRAIG

Steve, Steve told me like right off the bat, he's like, I'd do it for $3. That's the industry standard right now.

KEVIN

And that's, and that's, that's removal and replacement.

CRAIG

Yes.

KEVIN

That is not just adding more. That is removal and replacement.

CRAIG

Yes. Yeah. So I, I had, uh, AI run the numbers on the financing because I didn't feel like looking up a—

KEVIN

Sure.

CRAIG

Interest calculator.

KEVIN

Good call.

CRAIG

So, I mean, like over, if it was over 5 years at 8%, um, she would end up paying close to $12,200.

KEVIN

Yes.

CRAIG

Yeah. So, um, he's graciously taking another $2,000.

KEVIN

Right. So if you're, if you're, I mean, run the number real quick. If, if it's $3 a square foot, how many square foot is the house?

CRAIG

I don't know.

KEVIN

So I don't know what it is.

CRAIG

You can probably do some math on that real quick.

KEVIN

Yeah. You can probably do some math on that. Here's what I will tell you. Mm-hmm. At $4.50 down to, down to, to $3.

CRAIG

Well, what was it? I mean, hang on. We can, we can do this real quick.

KEVIN

You're saving a whole lot of money. Just there, right alone. Now let me tell you something else.

CRAIG

What was the, what was the total for the, do you remember?

KEVIN

Uh, uh, yeah, it was 3, no, it was $5,000.

CRAIG

Let's just do $5,000.

KEVIN

5, just say $5,000. Um, now while you're doing that math, mm-hmm, let me just throw something out there.

CRAIG

Please say it. Okay, so it's, it's, it's like 11, 1,100 and it's 1,100 square feet essentially. If I'm round— if I'm rounding down.

KEVIN

It's probably more than that.

CRAIG

I assume 1,200.

KEVIN

Probably. Yeah. That's a— so if it's a small home, it's a small home.

CRAIG

1,200 times 3.

KEVIN

Yeah. $3,600.

CRAIG

$3,600.

KEVIN

So you're saving $1,400 just, just by using someone that is not—

CRAIG

You're paying more in interest.

KEVIN

Right. Yeah, exactly. You're right. So here, let me just say something else, just so everyone hears.

CRAIG

Uh-huh.

KEVIN

I— look, Kevin is not a pest control expert, right? Kevin is also not an insulation expert. But you know what? I have very good friends that are both of those things, and there is no such thing, uh-huh, as pest control insulation. Nope. It does not exist.

CRAIG

Doesn't exist.

KEVIN

It is not a thing.

CRAIG

So here's, here's the problem. Okay. There is insulation that contains boric acid.

KEVIN

Sure.

CRAIG

This is a thing.

KEVIN

Sure.

CRAIG

The only reason that insulation contains boric acid, and boric acid is a known pesticide.

KEVIN

Okay.

CRAIG

Will it irritate bugs? Maybe.

KEVIN

Yeah.

CRAIG

Maybe.

KEVIN

Yeah. Um, can't I just buy that stuff at the store and just sprinkle it in there?

CRAIG

Boric acid?

KEVIN

Yeah.

CRAIG

Yeah, you can.

KEVIN

Okay.

CRAIG

You absolutely can. I don't recommend it, but you can.

KEVIN

Why would you? But you could.

CRAIG

I mean, look, you put boric acid in your attic, you ever go up there, it will light you up.

KEVIN

I'm sure it will.

CRAIG

Like, it won't, I don't know that it will like hurt you, it'll just like irritate your sinuses and all that kind of stuff. But the only reason boric acid is in insulation is because they found that it reduced burn time by 25%.

KEVIN

That's pretty big.

CRAIG

That's huge.

KEVIN

Yeah.

CRAIG

That's the only reason it's there.

KEVIN

Yeah.

CRAIG

And again, not all insulation even contains boric acid.

KEVIN

Sure, sure.

CRAIG

It's, it's not like a standard thing that you have, but it's an option that you can have.

KEVIN

Right.

CRAIG

And I think, again, I think what happened is these pest control companies, these large pest control companies, uh, wanted to get into remediation because they understand there's good money there.

KEVIN

I get that.

CRAIG

We're in remediation too. We do a lot of it.

KEVIN

Yep.

CRAIG

There's good money there.

KEVIN

Sure.

CRAIG

Especially when you do a good job and you're honest. Um, but when they started seeing, hey, this insulation has boric acid, we use boric acid.

KEVIN

Yeah.

CRAIG

To kill stuff.

KEVIN

Yeah.

CRAIG

And it works. We can tell people we've got pest-resistant insulation. And it— there's one, if, if it's, if it's a pest item, show me the label.

KEVIN

That, that's That's one of the things that maybe is the most irritating thing to me out of all of this, is if it doesn't show on the label that it is something, guess what it isn't.

CRAIG

Yeah. And, and, and like he says, which I've heard, this isn't the first time I've heard this, that it controls termites. Stand behind that. Stand behind that. I dare you.

KEVIN

Yeah.

CRAIG

I dare you.

KEVIN

Your, your previous guest that I wasn't here for would just laugh. Yeah, right.

CRAIG

Yeah, no, I seriously, I mean, do it. Yeah, I, I'll own you in 10 years, right?

KEVIN

Right. Yeah, I mean, well, and, and part of me, part of me just— okay, again, Craig, not a pest control guy. Uh-huh. Um, I, I don't know much, I'll just say that. I, I don't think that termites live in insulation?

CRAIG

Okay, so one, there are some insulations. When you think about like the Pink Panther version of insulation, like that's their mascot or whatever, right? A lot of that's fiberglass, right? Okay. It does have some paper on it, but there are like some of the blown-in insulations are cellulose, cellulose, which is what termites eat.

KEVIN

Right. So if you've got— here, here's the thing. Most people are not putting cellulose in their house anymore.

CRAIG

No.

KEVIN

It's possible. It is still sold. It is still put in.

CRAIG

Yeah.

KEVIN

And, and you know why? It's because there are people out there that have only ever had cellulose and they want what they've only ever had. Sure. So it works. And it works, but it is not what fiberglass is.

CRAIG

No.

KEVIN

And the fiberglass blown-in insulation is the industry standard when it comes to blown-in insulation. So most people are not having this problem.

CRAIG

No.

KEVIN

With fiberglass because that's what putting in.

CRAIG

Okay. And again, this is, this is a national brand that we're dealing with.

KEVIN

Yes. Okay.

CRAIG

I'm not.

KEVIN

No.

CRAIG

Okay. Around here, there's no termites in your attic unless you have a massive leak or something else that's causing them to build a carton up.

KEVIN

And why is that? I think I know, but please tell me.

CRAIG

It's because of the kind of termite.

KEVIN

Yeah.

CRAIG

That's really, that's really all there is to it. There are 2 kinds of termites that you can get in your attic, and they are dampwood and drywoods, at least around here.

KEVIN

Yeah.

CRAIG

Those don't even— they, they're not here.

KEVIN

Right. At all.

CRAIG

Like, they're down in the Heights.

KEVIN

Right.

CRAIG

And they're the kind of termites that when you get them and if you have them really bad, that's when, that's when you have to like tent the house. Sure. And again, I don't even do that because why? Because that termite's not here.

KEVIN

But here's the other problem.

CRAIG

It's not worth me being in that business to even treat those termites because there's nothing to treat.

KEVIN

Right.

CRAIG

So putting, putting a termite-resistant insulation in your attic in this part of Texas doesn't even make sense. Just besides the fact that it doesn't even exist.

KEVIN

Doesn't happen. Well, but, but like, but that's part of the problem though, is that like, you, any, again, this is kind of where I was going with that comment that I made a minute ago about I don't know what I'm talking about, and obviously I don't.

CRAIG

Right.

KEVIN

My common sense tells me that termites are not trying to eat your insulation.

CRAIG

No.

KEVIN

Termites are trying to eat—

CRAIG

It's like the last thing they want to mess with.

KEVIN

Termites want to eat wood.

CRAIG

Yeah.

KEVIN

That is what they love to eat. They're really good at eating wood, and it's delicious to them.

CRAIG

Yeah.

KEVIN

So if they're in your attic, it's not the insulation that's going to keep them from eating your wood.

CRAIG

No. So it's not going to stop them from eating anything.

KEVIN

This is just common sense that I'm trying to put into the equation.

CRAIG

Well, it's okay, like-ish, but most people don't know doodah about termites. Sure.

KEVIN

I mean, that's a good point.

CRAIG

I mean, they just don't, and, and they shouldn't have to. because it's not something that hardly anybody really has to deal with.

KEVIN

Right.

CRAIG

Now, do they cause a lot of damage across the US every year? Billions.

KEVIN

Right.

CRAIG

Billions.

KEVIN

Yeah.

CRAIG

But it's because typically people neglect a problem or they don't know that they have a problem. I mean, there's all sorts of reasons.

KEVIN

Sure.

CRAIG

But, you know, I think it's like $2.8 billion worth of damage annually, which across the US—

KEVIN

That's not that much.

CRAIG

Not that much money.

KEVIN

No, it's not.

CRAIG

So yeah, it's a problem, but like, it's just not something people need to know a whole lot about because there's guys like me and other honest pest control companies out there that know perfectly well, and they see it every— I found some today, which again, it's weird to find some right now this time of year, but they were active. It's the end of summer, the beginning of fall. It's really dry. It's just a weird time to find termites, but I found them.

KEVIN

Okay.

CRAIG

'Cause I knew what I was looking for.

KEVIN

Right.

CRAIG

this spot on this person's home, they'd walked past that spot 1,000 times. Never would've seen them.

KEVIN

Yeah. So didn't know what they were looking for.

CRAIG

Yeah. But that's, that's why this stuff works.

KEVIN

Yeah.

CRAIG

Is because you're dealing with people that they have no interest in termites.

KEVIN

Well, they're preying on these people. That, that, that's the thing that maybe bothers me more than anything. They're preying on people because what I will tell you, again, limited knowledge, but I've had rats at my house before.

CRAIG

Mhmm.

KEVIN

Not my current one, but I've had them in previous homes. And the exclusionary process is super important.

CRAIG

It is.

KEVIN

I mean, if you have a problem, exclusion is important.

CRAIG

It's, it's not, it's not the first arrow that you pull from your quiver though.

KEVIN

Well, okay. Well, why?

CRAIG

Almost, almost hardly. Because, well, it, it depends on the situation. Right? I mean, like, if you, There's so many variables that go into it. I mean, like, could it be the first arrow you pull from your quiver? Could be, yeah, depending on the situation.

KEVIN

Okay.

CRAIG

But most of the time, the traditional, uh, treatments work, meaning a Victor snap trap is very effective.

KEVIN

Sure, those are great.

CRAIG

When they are placed properly.

KEVIN

Yeah.

CRAIG

You know, when they are loaded properly, when they're baited properly. And, and, and again, that's why there's so many variables involved with this. I mean, usually the first quiver that I'm pulling from, from the sack is traps.

KEVIN

Yeah, because you really want them to leave.

CRAIG

Yeah, you want them gone. And most people don't have an infestation. They get like 1 or 2, right? And they don't want it to become 20, right? And so you target the 1 or 2, get rid of those. Yeah, yeah. And that, that you don't need to do exclusion work. You need to see where they're— when, when you're doing traps, one of the worst things you could do in this, in that situation is exclusions, because you no longer have access to the paths that they were working on a regular basis, whereas it could have been really easy to kill them, right? And then do an exclusion if you really wanted to.

KEVIN

Sure.

CRAIG

Um, so, but like, it's, it's, it's identifying what you're dealing with, understanding their habits, and then, and then proceeding from there. Not just coming in with the, you have a massive infestation, we need to remove all the insulation and close up every single hole, and that's the only way that this thing is going to solved.

KEVIN

It's like, that's not the only way this is going to get solved, right?

CRAIG

I mean, and like, plus, like, she's 80 years old, right? Like, is, is it really that bad in the attic? And also, like, you're telling me that because the attic has rat feces and urine that is getting into the HVAC system, that tells me something's really wrong with the HVAC system?

KEVIN

Really bad.

CRAIG

Because no air should be flowing in the filtered HVAC system from the attic.

KEVIN

No, ever. And, and oh, by the way, he said it's a new system.

CRAIG

Yes.

KEVIN

So the likelihood that that's it is way unlikely. I—

CRAIG

yeah. And why didn't the AC company say anything?

KEVIN

Sure. I mean, no, the— because here's the thing, uh, any contractor that's actually worth their salt, yeah, is going to notice things that you don't notice.

CRAIG

Yeah.

KEVIN

Part of it is because they're in places that you're typically not. So if you've got a per— if you've got an HVAC system that is new, that HVAC company has been up in your attic where you haven't been.

CRAIG

Yeah.

KEVIN

And as they're doing stuff, they're probably gonna go, you know what I saw while I was up there? I saw a bunch of stuff.

CRAIG

Yeah.

KEVIN

And you— I'm, I'm probably not the right person to help, but I would get it checked out if I were you.

CRAIG

Right. Not only that, if it's as bad, look, I mean, one classic scare tactic.

KEVIN

Yeah. Oh yeah.

CRAIG

I'm gonna tell you all the good things that I'm doing for you, how honest I am, and then how horrible this situation is.

KEVIN

Right.

CRAIG

And now that you trust me, I'm gonna tell you how bad and that your mom— I mean, like, what he's saying is like, if, if you don't let me do this, your mom's gonna die. Sure. That's what he's saying.

KEVIN

Yep.

CRAIG

That, that's where he's leading her brain.

KEVIN

Yep.

CRAIG

You know, and if, if it's that bad, the whoever the HVAC guy should probably be in the hospital right now.

KEVIN

Sure. I mean, Like, yeah, because he's been up there.

CRAIG

Can it be that bad? 100%.

KEVIN

Sure.

CRAIG

Um, is that the only answer? No.

KEVIN

No. Get a second opinion.

CRAIG

Yeah.

KEVIN

I mean, and now here, here's the truth. Maybe your second opinion comes in and tells you the exact same thing.

CRAIG

Yeah.

KEVIN

Okay. It's okay to get a third opinion, by the way, but you start to see patterns and you start to see, to figure some things out. Now you also start looking at anomalies and go, okay, well, this guy said this, but this guy said that. So I don't actually know which one's which. Which one is better? Well, okay. At that point, you've got maybe some things you gotta figure out.

CRAIG

Right.

KEVIN

Okay.

CRAIG

Yeah.

KEVIN

But you told me whenever we first started this that you're gonna fix her problem for $500 instead of $10,000 and no financing. Yeah.

CRAIG

I mean, just, just based off what this guy's describing, what I know is going on at this house, I'm fairly confident we could solve the problem for $500 or less.

KEVIN

Yeah.

CRAIG

I mean, like, not even a problem. And like, this is the other thing is understanding the client. Like, this is a single elderly woman. Like, she's not rolling in the dough.

KEVIN

No, of course not.

CRAIG

Like, she's not banking over here.

KEVIN

Nope.

CRAIG

Like, she's on a fixed income.

KEVIN

That's right.

CRAIG

I'm gonna solve the problem the most affordable way that I can. And, and this, you know, skeev bag is telling her all the favors that he's doing her, but like, he's fleecing her.

KEVIN

Right. Oh, 100%. I mean, here's the truth. If you are an elderly woman living in a 1,200-square-foot home, you're not rolling in the dough.

CRAIG

No.

KEVIN

And, uh, if you have chosen not to move closer to your family, Because daughter's not nearby.

CRAIG

No, she is. Oh, she is. That's why she's involved.

KEVIN

Okay, good.

CRAIG

Yeah.

KEVIN

Uh, there's, there's, there's just things in place that— look around, dude. Like, like, know your audience. Like, that's a huge thing. Know your audience. Understand what's going on. I mean, goodness gracious, how he goes to sleep at night, uh, is beyond me.

CRAIG

Yeah, I hope it's in scratchy fiberglass. Fiberglass is scratchy. Where he can sleep bug-free.

KEVIN

Yeah. Oh yeah. Yeah. Why don't you just build mattresses out of the stuff? Yeah. Be fine. You get no bedbugs. All these bugs are completely—

CRAIG

Yeah. Just bathe yourself in borax.

KEVIN

Yeah. No earworms or whatever you call earwigs.

CRAIG

Earwigs. Yeah. Earworms. That's a different thing. Totally different thing.

KEVIN

Whoops.

CRAIG

I hope to one day ride an earworm.

KEVIN

Exactly. Someday.

CRAIG

Someday.

KEVIN

Well, oh my goodness. Well, guys, please, as you are listening—

CRAIG

Should we post this? It doesn't mention the company's name at all.

KEVIN

Why not?

CRAIG

I mean, I can take his name off of it 'cause I have his name and his mobile phone number, his position in the company, but I can take all that off 'cause that's just on the— That'd be interesting to see the response to that.

KEVIN

Well, here's what the response would be. I almost guarantee it. You know what? We're not going to do it for that price. We're going to do it for a lot less.

CRAIG

Oh, if we posted it?

KEVIN

Oh yeah. Oh yeah.

CRAIG

I'm not going to tag them or anything.

KEVIN

No, no. But if they saw it, they'd be like, ah, we've been found out.

CRAIG

No, I, I don't think so. I don't think they'd do a thing.

KEVIN

Wow.

CRAIG

I don't think they'd do a thing. I really don't. What? Like, why? Because if you address it, then when you do it again, people are gonna know to send it to us and we'll just call 'em on it again.

KEVIN

Which we will.

CRAIG

Yeah.

KEVIN

Please send. Look, I, we don't have all the answers. And look, this just happens to be something that you're really familiar with.

CRAIG

Yeah. Well, like, here's, here's the problem. I have zero problem with people making money.

KEVIN

They should make money.

CRAIG

Yeah. You, your company should be profitable. 100%. Like, if you do a good job, you should make money.

KEVIN

Absolutely.

CRAIG

You should have profit.

KEVIN

Yes.

CRAIG

The problem is, is this is dishonest.

KEVIN

Right. Even, even if the price was egregious, even if it was outrageous for what you're charging, if you're being dishonest, that's a line you should never cross.

CRAIG

His, the, the cost on this doesn't even bother me at all. Like, I've— look, I've reared back and asked for a bunch of money on stuff because it was a big project before.

KEVIN

Yeah.

CRAIG

You know, we, we've done, we've done massive projects, um, and I've never been afraid to make money off of them.

KEVIN

Sure.

CRAIG

Um, the— but what I've always done is been honest about what it is that we're doing and what the results should look like.

KEVIN

Yeah.

CRAIG

And that when we don't meet those expectations, we're gonna do something to fix it. This, this is just a complete farcical lie.

KEVIN

Yeah.

CRAIG

As to what he can even do.

KEVIN

Yeah.

CRAIG

I mean, particularly when it comes to the insulation.

KEVIN

Right. That's, that's the problem. I mean, because, okay, there, there is a, an outsourcing component of this because the likelihood that this company is also doing the insulation work themselves, um, I don't know, maybe they do. Yeah. Maybe they do. But it's also a high likelihood that they're outsourcing that to another insulation company. So now you've gotta make a little bit of money for managing the project, and you gotta pay the, the insulation company to come in and do it.

CRAIG

Okay. And you gotta pay for the product.

KEVIN

You gotta pay for the product. Like, I, I, I, I get it. Maybe $4.50 isn't as outrageous as it seems because if you're managing whatever, whatever, whatever. Yeah. Right? The, the problem is—

CRAIG

I'd charge $6 if I could get away with it.

KEVIN

Sure. The problem is the lie.

CRAIG

Yeah.

KEVIN

The problem is the lie.

CRAIG

The problem is the lie. The problem is the scare tactics.

KEVIN

Yep.

CRAIG

The problem is the, the target.

KEVIN

Yeah. Yeah.

CRAIG

Right. I mean, there's, there's all sorts of problems. Um, the price is not one of them.

KEVIN

No.

CRAIG

So, and like, look, I, I know, I know these companies. I know that they're buying insulation companies so that they can have their own crews.

KEVIN

Yeah.

CRAIG

I know that they're buying or investing in fi— like doing their own financing so they can make even more money.

KEVIN

Sure.

CRAIG

On these things so that they can offer financing and they're not having to, you know, farm that out to a third party. Um, because that's what they're— I mean, that's what this is, is in-house financing.

KEVIN

Right. Um, right.

CRAIG

You know, uh, they can do that. Yeah. You know, and, and we've done that for individuals in the past that, you know, had a major issue and couldn't afford it. And it's like, well, okay, rather than put this on a credit card, we'll, we'll let you pay this out over several months. There was no formal agreement. It was just, you know, we, we just took care of that for them.

KEVIN

Right.

CRAIG

And didn't charge them, you know, interest or anything like that. It was just like, the price is the price. Sure. Pay us as you can. Um, so yeah, it's, it just reeks, man. It just, it just stinks of everything that people hate about salespeople. Um, and charlatans.

KEVIN

Yep. Get second and third opinions.

CRAIG

And like, I'm, I'm, I'm reaching my boiling point on, on this stuff where I just, I, I may not even care about the consequences sometime soon and just say their name. Um, and it's not just one company, by the way. This, this, this isn't the only company doing this.

KEVIN

Yeah. Um, but well, I, I'm not gonna say, here's the other thing to, I, I don't want anybody to think that big companies are, are bad. They're not. Uh, not, not all big companies are bad. Not universally. Um, what I will say is that the big companies are the ones you hear about most. Mm-hmm. Because they have the money to do the marketing. They have the money to do the, the advertising on TV.

CRAIG

Yeah.

KEVIN

They have the marketing to, to be where you are. Okay. So, so they're spending millions to get your attention. Yeah. Okay.

CRAIG

They, they are here. The, here, this is, this is just my own personal thoughts about this. I think that's going away. Okay. Because the platforms with which they can afford to spend big bucks to get their name out there are diminishing and going away.

KEVIN

Yeah.

CRAIG

I'm, well, I'm starting to see them move into new media and it's—

KEVIN

That new media's expensive too.

CRAIG

It is expensive, but it's not going well for them.

KEVIN

Yeah. They're not, they're not. Well, because here's the problem. The smaller companies are already on that medium.

CRAIG

Yeah. Here's what I'm seeing though, is You know, you take one of these big companies, you do an ad on YouTube. Well, when you do that, I mean, yeah, you can turn the comments off, but that kind of tells you something.

KEVIN

Sure.

CRAIG

And, but you can't do that on Twitter.

KEVIN

Right.

CRAIG

You can't do that on, maybe you can do that on Facebook. I don't know how it works with all of them now, but like eventually people are going to be able to take your content and comment on it.

KEVIN

Sure.

CRAIG

they don't care. And there's no— people can share their experiences openly. And what we're finding through social media, you watch a commercial while you're watching a football game. I mean, and if you've had a bad experience with that, you have no recourse. That commercial is just coming at you.

KEVIN

You tell the person in the room.

CRAIG

And you just got— yeah, it's just like, yeah, whoever's around you is like, that company sucks. Yeah. Okay.

KEVIN

Now we know.

CRAIG

They screwed me.

KEVIN

Now the two of us know.

CRAIG

Yeah. But like, you, they see that ad on social media.

KEVIN

Yeah.

CRAIG

You better guarantee that they're gonna say something ugly and nasty. And every time I've seen one of these companies try and do an ad campaign, like on Facebook or Instagram or something like that, dude, the trolls come out from under the bridge and just light them a new one.

KEVIN

Yep.

CRAIG

Um, and it does not go well.

KEVIN

No, I can see that. And I can see that. Yeah.

CRAIG

That's why I think it's, I think I think in the very near future, it's gonna be more and more difficult for them to be successful. Again, not because they are completely bad.

KEVIN

Sure.

CRAIG

That not all their employees aren't evil and all this kind of stuff. It's just because they have decided to just railroad people in the pursuit of profit that enough people have had a bad experience. A person is 10 times more likely to share a bad experience than they are a good experience.

KEVIN

Absolutely.

CRAIG

You know, and so now we have social media where people have anonymity to a certain degree.

KEVIN

Oh yeah.

CRAIG

And, you know, don't mind.

KEVIN

Right.

CRAIG

Like, what, what, like, what are they gonna do?

KEVIN

What do you do, punch me in the face? No.

CRAIG

Come find me. Can't do it. It's like, so like, it's, it's just, it's gonna become increasingly more difficult for them to advertise.

KEVIN

I guess, I guess my point is, is more of a don't, don't just think that they're a big company, so they have to be terrible. That's not necessarily the case.

CRAIG

And that's fair.

KEVIN

The, the truth is there are a lot of small business owners that worked for large companies at one point.

CRAIG

Yeah.

KEVIN

And they decided to, to start their own company for multiple reasons.

CRAIG

Mm-hmm.

KEVIN

And, and they don't, they're not all, they're not all horrible, but many of them are because I didn't like their tactic.

CRAIG

Right.

KEVIN

I didn't like having to be dishonest like this guy was.

CRAIG

Mm-hmm.

KEVIN

So I'm gonna start my own business and do it differently.

CRAIG

Yeah.

KEVIN

That happens all the time. So, uh, small business owners, y'all, like, we, we harp on it a lot just because we talk to a lot of small business owners, um, are small business owners. Like, the, the— there's a lot of benefit to dealing with someone that just has your best interest in mind.

CRAIG

Yeah.

KEVIN

And the small business owner has to have your best interest in mind because They rely on every single customer.

CRAIG

Yep.

KEVIN

Where these big customers, who cares? If they don't get this job, it's fine.

CRAIG

Yeah.

KEVIN

Doesn't matter.

CRAIG

Next.

KEVIN

Yeah. It doesn't matter. But you matter to the small business owner. And while I know there's plenty of small businesses out there that shouldn't exist.

CRAIG

Yep.

KEVIN

There's plenty of them. Get multiple opinions. Yeah. And, and if you have questions, Ask, ask. Don't just take some— look, I know there's a— the scare tactic on this one is not just— it's not just the health. While that's huge, part of, part of it is expediency.

CRAIG

Mm-hmm.

KEVIN

Oh, you gotta get this done immediately. Like, like, come on. Like, you, you, do you know how bad this is getting? And it's almost like you go, wow, I've gotta get this done tomorrow. And if I don't, Then I'm in prob— I've got bigger problems, and now I don't have time to get other opinions. Mm-hmm. It's probably not true. Mm. I mean, unless you got water coming through your roof.

CRAIG

Yeah.

KEVIN

It's, it's, it's probably fine. You know?

CRAIG

Yeah. No, it probably is. Yeah.

KEVIN

Get a week. I mean, you can, you can call 2 or 3 contractors, wait for them to call you back if you need to.

CRAIG

Like, yeah.

KEVIN

It's okay.

CRAIG

Like, like these, these neighborhood Facebook groups are a great resource for people to, I mean, like, unless, you know, some of these networking groups have gotten in there and infiltrated them.

KEVIN

Yeah.

CRAIG

That's true. You'll get bombarded with tags and all kinds of stuff, but you can always ask your neighbors, like, hey, look, who have you guys used?

KEVIN

Yeah. Yeah. Well, and, and send us a message. We don't have all the answers, but we know a lot of people.

CRAIG

Yeah.

KEVIN

Send us a message. I'm happy to tell you the truth. You know, I don't have all the answers, but I'm happy to find people that do. Yeah. And, we'd be happy to do that for you. So, look, we could talk about this for days and days and days, but you've already been listening to us for a long time. So Thank you. Thank you. Thank you. Look, we y'all, I appreciate all that y'all are doing. You're sharing our stuff. You're listening. We are rising in the rankings and that's never been a goal of ours, but it is pretty cool to see that y'all are appreciating our content. If you have not already, please like and subscribe. That would help us out a bunch. And until next time, we'll see you later.

CRAIG

See ya.

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