In this episode Craig and Kevin interview William Underwood with Mattress Firm. In a recent episode (episode 102) we talked with a sleep expert and learned that healthy sleep is a crucial part of our ability to function as humans.
0:001:17:47
Show notes
In this episode Craig and Kevin interview William Underwood with Mattress Firm. In a recent episode (episode 102) we talked with a sleep expert and learned that healthy sleep is a crucial part of our ability to function as humans. There are so many things that factor into why sleep is important and the mattress you sleep on makes a huge difference. William gives some great information regarding different options available and how you can experience a great night sleep with a great mattress no matter your budget or physical requirements. As we dig into this topic, we hope it will provide some…
Transcript
1017 segments
KEVIN
This is episode number 115 of The Homeowner's Show. Whether you're DIY or looking to hire, we're here to help you find the bestinformation and options for you and your home. My name is Kevin Hackett, and here with me is Craig Williams.
William Underwood
Hello, hello, hello, and welcome to The Homeowner's Show. We're glad that you could join us for this extra specialsleepy nighttime episode. of the Homeowner Show. It's, it is nighttime. It is for us. If you're listening to this, you're probablygetting it like early Tuesday morning. So rise and shine, people. You, you know, if anyway, we'll get, we'll, we'll get into all that in aminute.
KEVIN
Yeah. But, but it feels like bedtime 4 hours earlier than it should right now.
William Underwood
It gets dark at like 5:30.
KEVIN
Exactly.
William Underwood
Somebody should punch Ben Franklin in the throat.
KEVIN
No doubt. Wait, why can't we all be like Arizona? That's not something you hear all the time.
William Underwood
Not right now.
KEVIN
Not right now. Not Right now. Well, nobody really knows what's happening in Arizona right now.
William Underwood
Well, I mean, like, when the episode airs, hopefully we'll know something that's going on in Arizona.
KEVIN
Yeah.
William Underwood
Hopefully they'll have figured their stuff out.
KEVIN
No doubt.
William Underwood
But there's all kinds of— man, let me tell you something. So somebody recently recommended to me to start watching Yellowstone.
KEVIN
OK.
William Underwood
Have you watched this?
KEVIN
No, but I know about it.
William Underwood
You know about it?
CRAIG
Yeah.
William Underwood
So, and I can't decide what's more brutal, what's going on with politics in the country right now or that show. And ifyou've seen the show, It is brutal.
KEVIN
Yeah.
William Underwood
And it may— it's not, it's not as bad as Game of Thrones, but it's like definitely as shocking.
KEVIN
Yeah.
William Underwood
And just like, I mean, like it sort of like makes guttural movements inside your body when stuff happens in theshow, like, oh. And like, I don't know which one I'd rather watch, like the horribleness thathappens in that show or the horribleness that's happening on the news right now. And I don't even watch the news.
CRAIG
Right.
William Underwood
And I'm just, I'm talking to people and they're telling me, You know what, that's a good tip right now. Tip for the show,stop watching the news. You'll be a happier person, I promise you.
KEVIN
Well, I'll tell you this, I don't watch it.
William Underwood
There you go.
KEVIN
I don't watch the news. I don't watch TV. Well, I watch some TV, but I don't watch like live TV in any way other thansports. I listen to podcasts. I don't turn the radio on. Do people actually turn the radio on thesedays?
William Underwood
I guess it's still happening.
KEVIN
Well, part of my frustration with radio is like there's way more ads and commercials than there isactual music.
William Underwood
Constantly.
KEVIN
Yeah, the content is just ridiculous, so podcast it is for me.
William Underwood
Yeah, well, and like, people, I mean, like, you know, we're obviously the smart guys in the right industry, even though we're not making any money.But like, any magazine you pick up, any radio station you turn on, you're gonna be inundated with those ads, and then the people creatingcontent on those things have to create content that you wanna click on and that you wanna follow after, and so like, it's just salacious stuff thatlike nobody wants to hear, and it's probably like not even, it has like a kernel of truth, truth in it, but then they just exaggerate it in order tomake you continue to listen, like, oh my gosh, that happened?
KEVIN
Yeah, it's— yeah, so we, we actually got a, uh, we got a magazine in the mail from Target the otherday.
William Underwood
The Target?
KEVIN
Yeah, so it's got like the, uh, the holiday gift buying things in it. Well, my son—I just brought it in, set it on the table. I was gonna throw it away later and just hadn't got to that part yet.
William Underwood
Yeah.
KEVIN
And my son walks in, he's like, Legos! And I'm like, here, here's the problem. Since we only really watchTV that has no commercials in it, my kids are virtually free from,I want that specifically, or, I want that, other than what their friends have, right? And so,I'm like, even the magazines are horrible, because now they want all the stuff.
William Underwood
Yeah, I've told people this many times, is the problem— because we're in the same boat, like, my kids have virtually never seen a commercial.
KEVIN
Yeah.
William Underwood
The problem is, when they do see a commercial, it's very effective.
KEVIN
Oh, yeah. Yes, those commercials are— you realize how good they actually are.
William Underwood
My kids are like, I didn't even know that was an option.
KEVIN
Right.
William Underwood
It's like, yeah, we know. We didn't want you to know that that was an option.
KEVIN
And I'm kind of like, it's not an option.
William Underwood
Because up until you saw that commercial, you wanted to go climb a tree.
KEVIN
Yes.
William Underwood
That's all you wanted to do.
KEVIN
Right.
William Underwood
But now you need that thing.
KEVIN
Right. That keeps you in my house. Get out. Get out. Exactly.
William Underwood
All right.
KEVIN
Well, other than politics and other than TV ads, what'sgoing on, man?
William Underwood
That that's pretty much it.
KEVIN
That's it.
William Underwood
That's nothing.
KEVIN
Man, the world.
William Underwood
I don't have time for anything else. It's golf show, the business, the you know the family.
KEVIN
Yeah.
William Underwood
I mean, I I you guys are my world.
KEVIN
I guess. Yeah. Congratulations, listeners. It's all about you.
William Underwood
you.
KEVIN
Um, I, I don't know, I'm, I'm kind of in this place where it's like I don't consume that media most of the time anyway. Andso like, you know, a couple nights ago when the election was supposed to have been determined,um, I, I turned it on.
William Underwood
Yeah.
KEVIN
Just to kind of see what was going on. My wife was like, are we gonna watch this? I was like, no, I just turned it on to just see what's going on for now.
William Underwood
Yeah.
KEVIN
And, uh, we, we watched whatever we normally watch, and then when she went to bed, I was like, okay, let's see what's going on. Oh,nothing.
William Underwood
Yeah. Well, let me— like, I, I live for this kind of stuff, like, and that's why I had to turn it off. Like, I love watching andanalyzing and, and all this kind of stuff. I, I— and like, for election night, I think I stayed up till like 2 or 3 in the morning, like, wow, lookingfor like results and following. And, and so a couple things I've learned is that one, it takes about 20years to get your election process right. Okay. Um, because the one from that night that was the most efficient wasFlorida.
KEVIN
Right.
William Underwood
And if, you know, if you're old enough to remember, in 2000—
KEVIN
It was horrible.
William Underwood
It was the worst state in the union.
KEVIN
Yep.
William Underwood
I mean, and, and people don't remember, like, people are, people are being very impatient right now because at this point it'sbeen 3 days, right? Right. And they're like, where are our results? Yeah, y'all, in 2000 it took37 days to determine who won that election.
KEVIN
Yeah, and it was all because of Florida.
William Underwood
And it was all because of Florida. And who was the most efficient tallier of votes this go-round?
KEVIN
Florida.
William Underwood
Why? Because they never wanted to have that happen again.
KEVIN
They're like, get this out of the news.
William Underwood
So the good news is, in 20 years from now, Georgia, North Carolina, Pennsylvania, Arizona, Nevada,they'll have their stuff together by then.
KEVIN
I promise you, there will be other states that fill their void. Somehow there'll be people thatfigure it out.
William Underwood
So anyway, anyway, so we don't, we don't know. And we probably— and honestly, by the time this show airs, we probably won't know by then either.
KEVIN
No, I doubt it.
William Underwood
Like, and they— there, there will be people that say, I won and I won, and then it's just gonna go to the courts.
KEVIN
Yeah, exactly. I was gonna say, so not only are we not gonna know, we— what we think we knowis not gonna be what we actually know, because somebody, whoever loses, which I'm pretty sure I know who's gonna lose, but whoever loses,um, They're gonna throw a hissy fit.
William Underwood
Oh, everyone's gonna throw a hissy fit.
KEVIN
Exactly.
William Underwood
It doesn't matter.
KEVIN
No.
William Underwood
Both sides are gonna—
KEVIN
there's already hisses been thrown. Yes. Lots of fits.
William Underwood
But here's the thing. At the end of the day, if you're me and you're staying up till 2 or 3 in the morning,and you're gonna be dumb enough to stay up that late at night, what little sleep you get that night, you need to make sure that it'squality sleep.
KEVIN
Yeah, because no matter what, Uh-huh. The alarm goes off at the same time.
William Underwood
That's right.
KEVIN
And so whatever time you go to bed, that alarm— for me, and I know it's different for you, for me it's 6 o'clock. Everymorning at 6 o'clock, and you're going, oh, I would love to sleep till 6.
William Underwood
Slacker.
KEVIN
Yeah. Um, 6 o'clock, my alarm goes off and I hit the floor running,literally.
William Underwood
So, you know, well, so, so what we decided to do tonight was to bring in the guy that, that transformssleep for me.
KEVIN
Right.
William Underwood
Um, and so we've got my buddy William Underwood in the studio from Mattress Firm, um, whohelped me and my wife find the mattress that we now love.
KEVIN
Um, that, that phrase is really important. The mattress that we now love.
William Underwood
That we now love. Um, and, and we'll probably get into all that. Um, but, but William, man, we're glad that youcould be in the studio.
CRAIG
Thank you, guys.
KEVIN
Yeah.
CRAIG
Pleasure to be here, for sure.
William Underwood
Well, and I think this is a topic that might seem a little askew, but this is ahuge— Kevin has brought this up before. I think it was you that was like, this is a place where you spend a thirdof your life.
KEVIN
Yeah. The way I pitched this to— well, I had to pitch it to my wife. Because when we werebuying—
William Underwood
We're going to do the math, babe.
KEVIN
Exactly. When we were buying a mattress, the first mattress we ever had was a gift. from my parents, and so we alreadyhad a mattress.
William Underwood
I literally thought you said GIF.
KEVIN
A GIF?
William Underwood
I was like, that is a thin mattress.
KEVIN
Yeah, it is the correct pronunciation, GIF, not JIF, by the way. Anyway, um, I digress. SoI, I told her, I was like, look, you're— what we were looking at the time, we were looking at spending roughly$2,500 on this mattress. And at first we had found one, it was like It was like$900, and it was awful once we got it home. Kind of, again, scenario that you understand.And so we, we were going back, I was like, look, let's go over here, let's look at this mattress. We did, and we loved it,both of us. And she was like, that is way too much money. And I was like, look, a third of your life is going to be spent on
KEVIN
this.
William Underwood
Mhm.
KEVIN
8 hours is what you should be spending a night, at least for an, for an adult, right? Maybemore, but if you're doing it correctly, that's a third of your life, right? And, and most of us—I know everyone in this room has a vehicle that cost more than $2,500, andmy mattress has a 25-year warranty on it. My truck came with zero warranty on it, and if you buy itnew, it might come with a 3-year warranty. So they don't expect it to last 25 years, right? And soYou're paying tens of thousands of dollars for those vehicles. I'm looking at the math going,this is a no-brainer to spend this much money on a mattress. But I think a lot of people look at it and go, man, why would I spend that much
KEVIN
money on something like that whenever I could spend only $300 over here and it's a mattress? It's something to sleep on.
William Underwood
I only think that about my kids.
KEVIN
Oh, yeah. Who cares? They can sleep on a paper bag for all I care. Exactly.
William Underwood
They'll have character.
KEVIN
Now that we've gone through that whole spiel—
CRAIG
My job's done.
William Underwood
You can go home now, Will. Kevin, why don't you just hire Kevin? Listen, lady!
KEVIN
Let's do this. Let's back up. William, tell us a little bit aboutyourself. How did you get into the mattress business? You don't just sell mattresses, you sell quality sleep aswell. Where does that all come from?
CRAIG
So, like you said, Kevin, it's all about quality sleep. You know,I was already in sales. I had a friend of mine that actually worked for Mattress Firm. And he said, hey,why don't you come? You know, you like helping people and you like changing lives. So why don't you come over here and sell mattresses with me?And, you know, it's kind of history from there. 4 and a half years, almost 5 years ago, Igot Went to work for Mattress Firm, and, um, you know, our, our big thing is that we want to beAmerica's trusted authority in sleep. Um, we go through hundreds of hours of training every yearto help us help y'all find the right mattress to fit your needs.
KEVIN
Wow. So what—
William Underwood
I'm curious as to what that training looks like.
KEVIN
Yeah, that's kind of where I was going.
William Underwood
I was like, you told me hundreds of hours, right? I mean, like, what kind of stuff are you guys covering? Is it different stuff every year, or isit—
CRAIG
Definitely. Um, so, so just like any other industry, it's always evolving.
William Underwood
Okay.
CRAIG
Um, as we dig deeper into the science of sleep, um, there's newmaterial that's coming out, new technologies are coming out every year, kind of like the car industry.
William Underwood
Yeah.
CRAIG
Um, you know, you got new models coming out every year, so And those new models have different materials that they're made out of. And,you know, it's all about every industry. It's all about improving or you're going to be passed up. Right. Andso we have online learning that our associates go through. We have in-personbuilds, or used to be in person.
William Underwood
Now it's all virtual.
CRAIG
Yeah. Um, um, during all this COVID and, um, We also do role plays with ourassociates.
William Underwood
Okay.
CRAIG
As one of the senior managers for Mattress Firm, you know, we go through and we role play with ourguys to make sure that they not only went through the material, but they actually know how to presentthat to the customer and how to actually, like when yourself and your wife came in, you know,go through what your needs were so we can help you find that right mattress.
William Underwood
Right. And just, just everybody know, I don't know if you know I don't know if we mentioned that. I mean, the reason we got Will in is he sold me my bed. Yeah.
KEVIN
But you were having major issues. Let's talk about that for just a minute. Tell— because this kind ofplays into why William's here, right? Because you were having major issues.
William Underwood
I was having major back issues.
KEVIN
Right.
William Underwood
And I'd been going to the chiropractor, and I have a great chiropractor, Chad. Andmy wife was like, look, there's a divot in the bed. I mean, like, this is obviously not helpful. It was on my side of the bed becauseI'm a chunk. It wasn't on her side. I was like, well, let's just flip the mattress. She goes, no, then I got to sleep in the divot.
KEVIN
Well, then you would know how I feel.
William Underwood
That's right. This would happen faster.
KEVIN
She's like, I don't want to know how you feel.
William Underwood
Anyway, Chad had told me, he's like, look, I'll write you a script and then you can go in and you can get a little bitbetter deal on your mattress. I was like, Cool. I'm the type of personthat I would just deal with it and just be uncomfortable. But my wife was very insistent. It's like, no, I'm tired of you being in pain.Because I'll just work through it until it's debilitating and I can't move anymore. But she reallycoaxed me and she was like, look, I forget how long we'd had the other mattress, a long time. Again, because like I'm just— Itend to not be focused on those kinds of things that I'm investing in, or not investing in,
William Underwood
which it is, it is an investment, but like that's just not in my, you know, right there in front of my, my faceas something I need to do.
KEVIN
It's almost like buying tires. Like a lot of people look at it and it's like, well, this is a deal. Yeah, it's a necessary evil, and Ihave one, so why do I need a new one, right?
William Underwood
I mean, Yeah, until you spin out on the highway, right? You know, which is kind of where I was at, was like, I'm, I'm not— the chiropractor is nothelping. I mean, he's doing the best he can, but I'm just not gonna get any better.
KEVIN
Right.
William Underwood
And he's telling me, he's like, well, you really need to fix the mattress. Um, so we, we reached out to Will because we knew that,uh, where, where he worked and what he did, and we trusted him. And we was like, well, just come in. And so he, he brought us in and took us through thewhole showroom. Um, but yeah, I had— I was having massive back issues. Um, and I, I'm still going to the chiropractor, but I'm not in anypain like I was anymore. Like, I, I was literally— it would take me a good 30 to 45 minutes to get up and going in themorning, um, just to like work out the kinks of what my back had done to me that
William Underwood
night.
KEVIN
Sure. Um, so, so, so, William, a question that I've got is, so a guy like Craig walksinto your, into your store. Okay, you, you don't, you don't know Craig, or maybe you do know him, but you don't really know what's going on. Youjust know that He's looking for a mattress.
William Underwood
He immediately patted me down.
KEVIN
Yeah.
William Underwood
Well, that's kind of shady.
KEVIN
Yeah, exactly. So what do you do? What, what is, what is the first thing that, that kind of happens pastthe greeting? Hey, I'm, I'm so-and-so, nice to meet you.
CRAIG
Sure. Um, so through years of trial and error and,um, learning how to You know, people aren't going to come right out and tell you, hey,this is what my issues are.
KEVIN
And, um, you probably should, but they don't.
CRAIG
You probably should. Yeah, just like a doctor, you go, oh, my wife made me come up here.
William Underwood
Yeah.
CRAIG
Yes. But you're not going to tell them what's wrong with you, right? Um, same thing happens because we're complete strangers, right?Um, and so we're gonna dig. We have what's called a buying process that we're gonna take you through. First,we're gonna tell you about what events we have going on right now. You know, this is the current sale that we havegoing on. This is what our promotions are that we have going on. And, you know,and it's a 1-2-3 process. Try to make it as easy and as painless as we can for you. Andthen we're gonna get— dig into the issues that you're experiencing. You know,We want to know what you're sleeping on. We want to know how long you've had that, that particular bed
CRAIG
that you're sleeping on, or what we like to call a sleep system, because it is actually a complete sleep system that you'regetting involved in. You know, the foundation, the mattress, all of it affects your pillows,everything affects how you sleep at night. And then we talk about You know, theenvironment that you're in. How cold do you keep your house at night? Are you the typethat's kicking covers on and off? Are you cold all night long? Are you the type that's bundlingup? Because, you know, normally our temperature varies anywherefrom 12 to 15 degrees up and down all night long.
KEVIN
Goodness.
William Underwood
And you're talking about like your internal temperature?
CRAIG
Internal temperature.
William Underwood
Yeah.
CRAIG
So, you know, when you have those big body spikes in temperature, that takes you out ofthat REM sleep, that deep sleep where you want to be at, because that's where your body is actually healing itself and you're actually getting that goodquality sleep. And, you know, that disturbs your sleep patterns. And then we talk about, youknow, when you wake up in the morning, how are you feeling? You know, what are you experiencing? Are you experiencinglower back issues? Are you experiencing upper back issues? Are you experiencing neck issues? You know,is there hip? Because those are going to be support issues in those 3 categories there.And then we talk about hip and shoulder pain. Hip and shoulder pain. If you're experiencing those issues,
CRAIG
usually those are more towards your side sleepers, because those are pressure points. You know, because yourshoulder or your hip area is digging into the mattress.
William Underwood
Mm-hmm.
CRAIG
And maybe you're on something that's too firm. You know, something— you need something that's gonna give you more pressure relief.And then we talk about other things like snoring, sleep apnea, youknow, acid reflux. You know, we, we, we don't onlywant to sell you a bed, we want to educate you.
KEVIN
Yeah.
CRAIG
That way you know more about sleep because it is, like you said, it's very important.And it is an investment. It's an investment in your health. It's an investment in your family. Because, you know,if you're experiencing those issues where you're so tired thatyou can't get out there and play with your kid because you're too tired or you're too sore to get out there and do that, and that's beingcaused by your mattress, how much is that worth to you to get back?
William Underwood
Yeah.
CRAIG
You know, because I can tell you, I got a almost 16-year-old, and I, I would love to see her more than I get to see her becauseshe's already starting to develop her own life. So yeah, um, for sure, you know, those, those kids grow up quick.
William Underwood
So yeah. Well, talk, talk to me about the sleep apnea one because, um, I know like forus a big deal was the ability to adjust the, the elevation of the mattress. Sure, sure. Um, even though like neither one of ushave sleep apnea, I, I know just from— I'm in so many homes Just throughout the week, I can tell you there is ahuge increase in people that have sleep apnea machines in their homes.
KEVIN
Right.
William Underwood
And again, like, no one in here is a medical expert, but from what I understand about these things, I mean, once you start using one of thosethings, you can't stop using the thing.
KEVIN
Right.
William Underwood
I mean, it's kind of like a lifelong commitment to— I mean, like, you have that assisted breathing and you can't backaway from it once you start. So what are you guys talking to people about with that?
CRAIG
Well, so, you know, snoring is— you can snore,but usually if you have sleep apnea, you are a snorer.
KEVIN
Sure.
CRAIG
For sure. And what that is, is when you aresleeping flat, our chest weight comes up towards our esophagus. Okay, thatcuts off our airway. That's why a lot of people that have sleep apnea and that kind of issues, they're Side sleepers,because that kind of shifts that weight away.
KEVIN
That's the way they're able to breathe.
CRAIG
That's the way it's easier for them to breathe. So being able toelevate yourself, that refocuses that center of gravity downward,and that opens that airway up and allows you to sleep on your back, which is better for you because then you're not puttingall your weight on your shoulder and your hip. And just allows more airflow, moreoxygen into your bloodstream, which is also going to allow you to— that's going to help reduce that snoring. It's going tohelp reduce sleep apnea issues. It's not going to solve them, of course.
KEVIN
Sure.
CRAIG
But it is going to help reduce some of those issues. You know, but as always, you know, getwith your doctor. If you have snoring issues, get with your doctor and find out Because sleep apnea is a serious thing. It can belife-threatening for sure.
William Underwood
And I think part of what you're talking about there is something worth mentioning. I mean, I don't know that a lot of people recognizethe technological advancements that they've made in mattresses and in— I forget whatyou call underneath the mat.
CRAIG
The adjustable— we call them lifestyle bases.
William Underwood
Lifestyle bases. I want to get the terminology right here. The fancy box spring, right?
CRAIG
The one that goes up and down.
KEVIN
Yeah, yeah, yeah.
William Underwood
I was, I was blown away with, uh, with, with some of the stuff. Um, sure, you know, and like with the, with the onethat we ended up with has like the, the zero-G positioning.
CRAIG
Sure.
William Underwood
Um, the massage features. Sure, sure. Um, the, the under-lighting that you can turn on. Um,which really just reminds us that we need to dust under the bed. Right.
KEVIN
Or, or at my house it would just cast shadows because there's stuff under the bed. Stuff under the bed.
CRAIG
Yeah.
William Underwood
Exactly.
CRAIG
And, uh, the new model just came out, by the way.
William Underwood
Oh.
CRAIG
So if you want to come check it out.
William Underwood
Is there, is there a trade-in fee? What am I looking at here?
KEVIN
Let's, let's make a deal. Well, I, I think, you know,you, you're, you're getting into a, to an area there talking about sleep apnea, talking about, you know, some of these things that I think a lot of peopleexperience And again, it's the, the, the lack of educationthat gets us to a place where it's like, I didn't know I needed— I didn't, I didn't know that was an option.
William Underwood
Yeah, I came in for the rectangle, right?
KEVIN
Right. Yeah, it's just I, I wasn't aware that my sleep was affectingso many of these other things.
CRAIG
Exactly.
KEVIN
And you know, that's one of the reasons we, we had the sleep episode we had with with Molly, our friend from New York, whowas able to talk through some of those things. We're hoping to have her back on at some point to talk through some more things becauseso much— you even talked about the healing process that happens in our sleep, you know, and it'sjust kind of amazing what our bodies do during that time frame, you know.
CRAIG
I mean, not, not to get into the science behind it and everything because I don't I don't fully understand all what they're doing,but they're even doing studies now where, you know, the circulation enhancement that you're talkingabout that they call a massage, um, that helps like people with vertigo, is helping to realigntheir center of gravities.
KEVIN
Wow.
CRAIG
And, um, you know, they're seeing that the longer that people are able to stay in thatdeeper sleep, that REM sleep, That the neurons and stuff in their heads are starting to make connections again.So, you know, where's that going to lead? Who knows? You know, maybe someday that helps with Alzheimer's patients anddementia patients.
William Underwood
And yeah, as long as they just need to study it and figure it out.
CRAIG
Yeah, study it and figure it all out. But, you know, sleep, sleep's everything, especially right now when everybody's so health conscious withthis virus running rampant and everything else, you know. Colds and everything else, thatsleep affects that. Well, you get lots of rest when you're sick, so yeah, that's what it's all about.
William Underwood
So yeah, well, and I, I will say, I mean, like, just, just from my own experience with, with, you know, the, the mattress and, and the whole setup that wegot, I, I, I find that one, my wife has control of the remote control. So if you could, if you could look into getting me asecond one of those, um, just for my side of the bed, because If I go to bed after her, I can'tlike get it, but I tend to fall asleep twice as fast if I'm able to turn on the—I forget what you called it— the massage feature.
CRAIG
We call it a circulation enhancer.
William Underwood
Circulation enhancer. I fall asleep twice as fast, I find, when that's on.
CRAIG
Yep.
William Underwood
Um, it just, it, it just sinks me into that, into that sleep cycle so much faster.
KEVIN
Does it take you a while to, uh, to fall asleep typically?
William Underwood
It does, it does. And it's, it's, um, and like, you know, I have my own issues, but—
KEVIN
Oh, we don't have time for that.
William Underwood
No, this is not that show, Craig. No, but like, it, it, it really takes my brain a long time towind down.
KEVIN
Yeah.
William Underwood
And to get into a place where it's like, okay, now it's time to be quiet.
CRAIG
Um, women are saying the only man around.
KEVIN
Did I, did I tell you the, did I tell you the story about the cat cat, like the, the dream I hadabout the cat? No.
William Underwood
No? All right, so let me, let me, let me tell this story real quick because it was, to me, looking back on it now, it's really funny. SoI, I woke myself, and this was, this was a couple weeks ago, but I just, because it was one, because it was frustrating, and two,because now it's funny, um, woke myself up. I mean, just like straight awake, like,like I'd never been asleep. And I'd been having a dream. You know how people have those recurring nightmares?
CRAIG
Mm-hmm.
William Underwood
So, my recurring nightmare is actually— and I tell people it's not really a recurring nightmare because it's something that actually happened to me.You know that nightmare where you show up and you haven't been to class in a month and you have an exam?
KEVIN
Oh, yeah.
William Underwood
That's my recurring nightmare.
KEVIN
But you had clothes on and underwear, right?
William Underwood
Yeah.
KEVIN
Because that's kind of the other thing.
William Underwood
I was fully dressed.
KEVIN
OK, good.
William Underwood
But no, this, this actually happened to me in college. Like, I had skipped a class for about a month and I showed up one day and there was an exam. Andyeah, I passed that class, by the way.
KEVIN
Wow.
William Underwood
Yeah, but it wasn't a hard class. But anyway, so I had a similar dream that nightwhere I had been away. The basis of the dream was I'd been away from my dorm room, right? And I'vebeen married for 15 years now. I haven't had a dorm room and I can't remember when, right? But like in thedream, I'd been away from my dorm room for like a month. I walk into my dorm room and there's a cat. Andmy brain goes, oh my gosh, you completely forgot about the cat. You told so-and-so that you would take care of the cat and it'sbeen in this room the whole time. And that's when I woke up.
CRAIG
Wow.
William Underwood
And so I wake up and in— and like this is, this is40-year-old Craig going, Where's the cat? Like, I've convinced myself that this cat is— like, my brain has convinceditself that this cat is real.
KEVIN
And you don't have a cat.
William Underwood
I don't have a cat. I won't ever have a cat.
KEVIN
Exactly.
William Underwood
But like, I can't convince my brain that it's not real.
KEVIN
Oh, wow.
William Underwood
Like, and so like, I'm having this internal dialogue, right, of, hey dummy, you don't have acat. You never told anybody that you'd take care of a cat. And then my subconscious brain is going, yeah, but thecat.
KEVIN
That's what woke you up.
William Underwood
Yeah. And like, and so like I'm in panic mode going like, who did you betray? Who did you let down? Whose cat didyou almost kill?
KEVIN
Oh no.
William Underwood
And so I go through this for like 3 hours in the middle of the night trying to like— and this will just give you some insightas to what I mean when it takes me a while for my brain to wind down. It took me 3 hours to talk my brain down into going, listen, dummy,Wow. There's no cat.
KEVIN
Man, you're really screwed up.
William Underwood
I am. Well, it gets better.
KEVIN
Okay.
William Underwood
It gets better. So I finally get to sleep and I have to get up the next morning and I'm making the coffee and I'm sitting down havingcoffee and I'm looking at it going like, you're such a moron. I was like, I'm going to tell my wife about this.So I tell her the whole story and she goes, well, so what's the cat?And I say, what do you mean?
KEVIN
Uh, so she's trying to go all like counselor on me.
William Underwood
And she goes, she goes, what, what does the cat mean? Could it mean something? Are you neglecting something? And I was like, well,I am now. Now I gotta figure that out.
CRAIG
Right.
KEVIN
Thanks a lot. I was just gonna listen to podcasts.
William Underwood
So that whole day I was like, what could that dadgum cat be?
KEVIN
Nothing, by the way. He's probably taking a shower. Yeah, you needed to actually not neglect theshower.
William Underwood
Yeah.
KEVIN
Anyway, I digress. I think that getting intoa good rhythm of sleep is one of the most important things you can do.The mattress is definitely going to help that. Um, I, I want to get a little bit specific, and this is going to be a really tough questionto answer, and I realize that as I get into it. I want to preface that. But is there a range that youfind most people need to really consider? You're going to spend at least thisamount of money to get into a decent mattress, or is it just kind of like, listen, there are some people that a$300 or $200 mattress is For some people are going to need a $4,000 mattress or even more.
KEVIN
Is there something that you would tell people that are listening to this episode today? Look, if you are needing anew, a new mattress, you need to consider it's going to cost you probably at least this much money. Oris it just you need to go shop? What, what, how would you answer that question?
CRAIG
I mean, like, are you having to save for an engagement ring or something?
KEVIN
Yeah, exactly. Like, because I, I think that, I think that it's, I mean, I— when I said $4,000, you're not blinkingat that. I mean, mattresses can cost way more than that even. And you can find one that's just a regularold box spring mattress that's, you know, $100 or whatever. Um, or you could just buy one off of FacebookMarketplace, right?
William Underwood
Right.
KEVIN
And what is the difference? And is there a threshold somewhere that you're going, okay,if you spend less than You're gonna regret that you did that in 2 years type of thing.Well, um, you know, I know it's a reallyhard question to answer.
CRAIG
I know the answer because, you know, not only do we want to find youthe right mattress for you and the right bed that's going to fit the needs that you're havingto help solve those sleep issues that you're having, But, you know, let's be realistic. We all have a budget.
William Underwood
Yeah, we do.
CRAIG
You know, you know, so we try to have somethingin everybody's budget that's going to fit those needs. Now, youknow, you may have to give up some of those items that would Enhance,right, the solutions.
KEVIN
Yeah, like the, the motor, whatever the motor is. We need to give up the motor, right?
CRAIG
The, uh, you know, the circulation enhancer.
KEVIN
Exactly, the motor.
William Underwood
I'm not giving it up, right? Take it from my cold dead fingers.
CRAIG
Yeah, but, uh, but you know, there's other options out there that are less expensive. You know, it's just amatter of, you know, how important is your sleep? Yeah, that's, that's the thing. And like,Craig, Craig, and I might have to pick on you here for a minute. What you just said about your kids, I don't care, they can sleep on whatever.You know, that's, that's probably one of my biggest pet peeves, um, is people come in and they go, oh, I need a bed for my kid.I said, okay, well, tell me about how your kid sleeps.
William Underwood
Yeah.
CRAIG
Well, it don't matter. What's your cheapest thing you got? You know, and honestly Sleep is moreimportant when kids are little and all through schoolbecause that's when those, you know, if you want to have a good retirement, they need tobe learning. Yeah, and those connections are made while they're sleeping, guys.
KEVIN
Yeah, and it's, and it's easy to say, but let's put a number on it. So, so kids thatare under the age of teenager, so let's just say 10. Kids under the age of 10should be getting a minimum of 11 to 12 hours of sleep a night.
CRAIG
That's right.
KEVIN
Okay, if your child who is under the age of 10 is not getting 10 to 11— I'm sorry, who's under the age of10 is not getting 11 to 12 hours of sleep a night, you are fine— you're going to find that you are hinderingtheir ability to learn, their ability to to grow the way they're supposed to. Teenagers are supposed to be gettinga minimum of 10 hours of sleep a night. Okay, I'll tell you, that did not happen for me. And I can tellyou, based on the school systems that we go to, our children go to in this state of Texas, which isa very, very— a state that's very heavy, uh, focus on education, they don't have time
KEVIN
to sleep that much.
CRAIG
That's right.
KEVIN
So the time that they get That's right.
CRAIG
And turn those electronics off. Yeah, if you're a parent, turn those electronics off.
KEVIN
It's not worth it.
CRAIG
It's not worth it. It's not worth— it's not worth their sleep for sure.
KEVIN
I agree.
CRAIG
Make sure those electronics are in the other room because, uh, they— especially when they get to those teenage years, they liketo—
William Underwood
So I, I, I don't even think either one of you guys know this yet, even though we're all friends, Like, I just, I just moved my kidsto a new school.
KEVIN
Oh yeah. Well, I knew we were talking about it.
William Underwood
Yeah.
KEVIN
Is it the one we were talking about?
William Underwood
I think so. Yeah.
KEVIN
That's awesome.
William Underwood
So they're only going 3 days a week now.
KEVIN
Yeah.
William Underwood
And the middle day is actually a much shorter day. And so like, they're— they have a lot more opportunity.Like, you know, if you want to— if you want— if your kid is in public school, the, you know, the window that you have tospend time with them is very narrow at the end of the day.
KEVIN
Yeah.
William Underwood
Um, and so we had really been trying to find Like, I had— like, we, you know, we had, you know, since COVID had happened, we've pretty much been homeschooling them.And even when the schools opened back up, we opted to keep them at home just to kind of test drive that. Um, but now we found this newschool that's like a university model, um, even, even for our kindergartner. Um, and so they go 3 days aweek. So they have a month. So we have a 4-day weekend with the kids.
KEVIN
Wow.
William Underwood
And so they have a lot more opportunity to sleep.
KEVIN
Yeah.
William Underwood
In on, you know, more than— more days off than they are in. Yeah.
CRAIG
Right.
William Underwood
So it's, it's— I mean, we're a weekend right now, so I don't really— I can't really tell you the results of that or what that's looking like, but like, so far welike it.
CRAIG
Cool.
William Underwood
Um, so it— but like, I, I recognize the difficulty it is in getting kids to get the amount of sleep that theyneed, you know, especially like if you are a parent that's a night owl anyway, like Well, in me, I just— Itend to not sleep most of the time anyway. Like, I'm up late at night, I'm up early in the morning.
KEVIN
Yeah.
William Underwood
And my kids tend to mirror me. Yeah. And so it's really difficult, you know, unless they just sleep in in the morning,um, to, to get that amount of sleep.
KEVIN
Yeah.
William Underwood
Because they want to— they want to behave like mom and dad.
KEVIN
Yeah. I mean, I feel like you're, you're always compromising on something, right? You're— the, the world that we live in,we're compromising on something. It's either that we're going to compromise the amount of the amount of sleep we get, or we're going to compromise howmuch we spend on a mattress. We're going to compromise whatever, right? Comfort tends to sometimes bethe thing that we're least concerned about.
CRAIG
That's true.
KEVIN
We, we want to— we want to have certain things. We want a really nice sofa, right? We want a comfortable place to sit, but acomfortable place to sleep is, is a little bit less important for some reason. And I knewthat asking you that question about price was going to be really difficult, but you answered it in a really great way to say, look,we're going to help you and we have options. If you have someone who says something like I said,which is like, hey, $2,500 on our mattress— Craig spent more than I did, a lot more onthe one that he bought. You hear that and you're like, oh, gosh, I'm never going to buy a new mattress.
CRAIG
Sure.
KEVIN
But they have $400 mattresses at the store that can probably do for you what they need to do.And so I guess one of the things that, that I want to encourage people is to come see you,because most likely you're not getting the optimal amount of sleep if you haven'tgone through the process of finding the right mattress for you. If you're just using the one that someone handed down to youor that you bought off Facebook or, or whatever, You're probably not getting the experience at night that youshould. Right.
CRAIG
Or going to a furniture store and, you know, oh, I bought a bedroom suit, so I got a free mattress. You know, that's, that's,that's not actually being catered to. Fitted to a mattress. You know, it's like a suit,you know, you got to find a suit. You know, they, they fit that. If you go buy a custom suit, they fit that to you and yourneeds. We try to do the same thing with your sleep system.
William Underwood
That's probably actually a really good comparison. If you just go buy a suit off the rack, itmight be a good suit, and you might get lucky, and it might fit you OK. But if you go in and you get measured,get tailored, and you have a suit made for you, that's a different suit. That is made to make you looksharp.
KEVIN
Yeah, actually, I actually had someone talk to me about this just yesterday. They said my— somethingthere, they had a relative who said that they had a custom tailored suit, not just the suit but like the shirt,everything was custom tailored. And he said, I would wear this all day, every day. It's one of the most comfortablethings that I own.
William Underwood
Yep.
KEVIN
And most men would look at you like you're an absolute crazy person because who wants to wear a suit?But it's like, nope, this was made for me, you know, fits me, and because of that I have a better experience.And you— I love that analogy, it's great.
CRAIG
Well, and you know, the, the big thing is I can't tell you how many times I've seen somebody, you know, pull up tothe store and they're driving a $60,000, $70,000 luxury vehicle.
KEVIN
Yeah.
CRAIG
And they come in there and they look at the price and they go, oh yeah, I'm not spending that much.
KEVIN
Yeah.
CRAIG
And, you know, and then you start diving into what's going on and I'm like, okay, sohow long do you spend in your car every day? Well, 2 hours. You know, I drive it 2 hours a day, an hour to work,especially here in Houston, hour to work, hour home.
KEVIN
At least, right?
CRAIG
You know, and, um, and I said, well, how long do you spend in it? In your bed? Well, 8,you know, 8 hours. Or the answer I love is, oh, as long as I can, you know. And,you know, and what it is, is we are, as a society, it's all about theoutward appearance to people, right? And, you know, you're not inviting people into yourroom. I don't know if you have or not, Craig, but—
William Underwood
I do.
CRAIG
Check out my bed, you know. But, but I mean, but if you're just sleeping on something that wasn't made for you,it's, it's a bed.
KEVIN
I'll tell you this, he does not say it like that. Check out my bed. Check out my bed. It'svery different.
William Underwood
That's where I do my best work.
KEVIN
Oh gosh, we have, we have derailed quickly. Let's, let's move on. Question, what isWhat do you think, whenever people come in, what's that feature that they've heard about? They want theblank. Like, give me the mattress with the blank. What is that? Um, my guess, atleast for a while, was memory foam. It had to have been memory foam for a long time. Like, I need the memory foam.
CRAIG
The big thing right now is, um, you know, purple is huge.
KEVIN
Oh yeah. Do y'all sell purple?
CRAIG
Oh, we do sell purple.
KEVIN
Nice.
William Underwood
I, I laid on a purple.
CRAIG
You laid on purple?
William Underwood
I did.
KEVIN
Okay.
William Underwood
Their pillows are cool.
CRAIG
Their pillows are awesome.
KEVIN
Did, did you bring an egg with you? No. That's kind of their thing, right? Oh, you do an egg test?
CRAIG
We can do the egg test.
William Underwood
Nice. Yeah.
KEVIN
Okay.
CRAIG
Yeah, yeah.
KEVIN
So, so, so they see things on TV They're like, I want that. Oh, of course, of course.
CRAIG
And don't get me wrong, Purple's one of the best at marketing. I mean, they're amazing. I mean, their beds are amazing.
William Underwood
Yeah, no, the bed, the bed was comfy. I mean, like, comfy. Um, I, I really don't have anything bad to say aboutit. Yeah. Um, it just didn't have the features that we ultimately wanted. So like, it, like, and I'm gonna try and answeryour question because I think it's actually hard Because I was a nincompoop walking in there. I don't even know the featuresthat are available. But the one that I was most excited about when I walked into the store was the cooling— is it coolinggel? Is that what it is? What is that? It's like a cooling— it's the thing that lowers the temperature in the bed.
KEVIN
Ice cubes? No.
CRAIG
Phase change material.
William Underwood
Is that what it is?
KEVIN
Yeah.
William Underwood
OK. What is it, like 7 degrees?
CRAIG
Your particular mattress is 8 degrees cooler.
William Underwood
8 degrees cooler. Like, when I, when I found out about that, I was like, yes, that— how did Inot know about that before? And like, that became pretty much the center of our purchase at that point. Ididn't care about anything else. Like, what do I have to do to get that?
KEVIN
Yeah, I want to be cooler.
William Underwood
Yeah, because I'm like, I tend to get really, really hot. Yeah, when I sleep, and like, you know, sliding into a cool bed is,is really, really nice. Yeah. Um, we always had the— so the— there was a guy I knew that always had the saying, cooler than theunderside of the pillow.
KEVIN
Yes.
CRAIG
Yep.
KEVIN
Yeah, right. So that dude, that dude was a SportsCenter guy, wasn't he?
William Underwood
Oh, I don't know.
KEVIN
I think that's— yeah, he said cooler than the flip side of your pillow or something like that.
William Underwood
See, I'm the wrong guy to ask. I don't watch sports.
KEVIN
Who knows? I'm gonna look it up while y'all are talking.
William Underwood
All right, you look it up.
KEVIN
Yeah, it doesn't matter, but I wanna know.
William Underwood
I wanna give credit where credit is due.
CRAIG
Um, the, the big thing right now is, uh, Hybrids. So, you know, a lot of people,they like the pressure-relieving feel of memory foam. Mm-hmm. But they don't likethat you don't get the pushback of a regular coiled mattress that we slept onfor hundreds plus years.
KEVIN
Okay.
CRAIG
And so that's where the hybrid comes in.
William Underwood
They want to jump on the bed.
CRAIG
They want to be able to jump on, have that little jumpy spring boost, but they still want the pressure relief of, uh, of thememory foam. And so that's what it is. It's a combination of the 2, um, technologies, which is really nice.
William Underwood
Um, and I was gonna say, I, I think you were explaining to me that like the number of coils that are actually inside the bed actually affect the priceand the— and sure, then the, the luxury level of the mattress, the density of the foam.
CRAIG
And, you know, you got high-density foam versus low-density memory foam, gelfoams. I mean, we sit here all night long and talk about the different science and makeups of bed.
William Underwood
Yeah.
CRAIG
You know, if there's single-wire coils or triple-wire coils, and, you know, it's just a matter of, you know,is it 3 feet of steel per coil or is it 9 feet of steel per coil? Ours is the old-school, you know,mattress where you can jump on one side and bounce your partner out the other side. You know,the one that we slept on when we were kids that you worry about the spring coming up through the bottom of the bed.
William Underwood
That's right, you could double bounce somebody on that booger.
CRAIG
Right, yeah, yeah. And you know, the, the biggest thing that we get, you know, the biggestmisconception that we got to get over when we're talking to people is, you know, people, the first thingthey come into and they say, well, you know, I need something firm because I need something that's goingto support my back.
William Underwood
Right.
CRAIG
You know, that's— you can get good support from a softmattress. You know, it's just—Yeah, that sounds luxurious.
William Underwood
Yeah, that's right.
KEVIN
Okay, so I I just have to tell you.
CRAIG
Okay.
KEVIN
I was way off, Craig. It was Uncle Cracker.
William Underwood
Uncle Cracker?
KEVIN
Uncle Cracker. In the lyrics of one of his songs, Smile, thesong Smile by Uncle Cracker.
William Underwood
When did that come out?
KEVIN
He says, you make me dance like a fool. He goes with all these things and he says, you're cooler than the flip side of my pillow.And, uh—
William Underwood
He's attributed to being like the first one to say that?
KEVIN
I guess. I mean, it's 2009. It's what's coming up at least.
William Underwood
Good Lord, I haven't heard that name like since high school. There's—
KEVIN
That's when he was—
William Underwood
that's when he came out, right? Yeah, like it was early, late '90s.
KEVIN
Yeah, well, yeah, yeah, probably.
CRAIG
Yeah. I'm learning new things about both of y'all.
William Underwood
Wasn't he—
KEVIN
wasn't he like, right?
William Underwood
Was, was he the one that was, was buddies with like Kid Rock or something like that?
KEVIN
Um, well, Was it was it Kid Rock? Yeah, yeah. Kid Rock and Uncle Cracker—they did they did some stuff together.And then yeah, I'm I'm getting so also getting some other things.
William Underwood
Well, no, like this this is important because it's it's far enough away now that like Kid Rock is like running for office or something like that.Yeah, is he? I don't know if he did or if he's planning on it or what the issue is, but I mean Kanye.
KEVIN
Was actually on ballot.
William Underwood
Okay, so not in Texas. Not in Texas.
CRAIG
Sorry, announces boo.
KEVIN
Yeah, exactly.
William Underwood
No, but he's the only one that's conceded. Yeah, yeah.
KEVIN
I don't—I'm pretty sure the others aren't going to concede. Yeah, ever. And we're back.
William Underwood
Proving once again that Kanye was the smartest man in the race.
KEVIN
Yes, right. Yeah, that says a lot. Says a whole lot. I'm out of here. That's right. Go back to making records.So what have we not talked about that you would like to talk about?
William Underwood
I, I actually, I actually have one.
KEVIN
Sure.
William Underwood
Um, because this, you know, I, I think like, and here's why I bring this up, because I think when most people walk onto likea car lot, the guy that they avoid is the salesman. That's right. You know, Um, andinstinctively, I don't anymore. I actually enjoy engaging these guys because most of them, like, they know about the vehicle. They're going to be able to tell me stuff thatI don't, you know. And they also recognize that, like, you know, this is probably not going to be a sale, right? You know, and I, Ido this all the time. I actually take my car to the dealership to get the oil changed. I go find a salesman because they're bored.
CRAIG
Yeah, right, exactly.
William Underwood
And they tell me all kinds of stuff. When, when we came in, I, you know, I think, I think going into a mattress store could be one of the more awkwardbecause what someone like you might tell me is like, well, start laying on 'em, you know, seewhat feels good, you know? And this can be kind of like a weird thing, like, oh, sure, lay on this one. And but like, whenI laid down on the mattress, and I don't know if you remember this or not, but like, um, you picked up on something that I was doing as I waslaying on the mattress. Do you remember this? No? Uh, anyway, I crossed my legs when I was laying down.
KEVIN
Yep.
William Underwood
And you're like, oh, you've got back problems.
CRAIG
Yep.
William Underwood
I'm like, how do you know that? like, because you're crossing your legs.
CRAIG
Yep.
William Underwood
I'm like, what does that have to do with the, the price of yen? Or— but like, this, this issomething, you know, this is something that, that guys like you pick up on, right? And are, you know, obviously with 100 hours of training, something wentthrough, you know. But like, you know, that's why you do those kinds of things. That's why you interact with guys likeyou, is because you're going to be able to— okay, like, so obviously you're having problems. Do you lay like that all the time. And then that led to a seriesof questions. They're like, yeah, this is where I'm experiencing pain. You're like, oh, well, check this out. Um, and so
William Underwood
like, and I guess kind of my question about that is, are people kind of like standoffish?
CRAIG
Oh yeah, definitely. Um, you know, and there's been studies done behind shoppingfor a new car. Shopping for a mattress is number 2.
William Underwood
Yeah, is it really?
CRAIG
Oh yeah. Wow. Yeah. Um, people, uh, and, and what it is is Youknow, it's kind of awkward. You're, number one, you're laying in bed in front of somestranger.
KEVIN
Right.
CRAIG
And then, you know, and, you know, unfortunately, I think a lot of them in the industryjust tell you, hey, lay on the bed, see if it feels good to you. Because that's, that's, that's the easy way out, you know. Andthat's, that's something that we try to avoid at Mattress Firm, is that we don't We don't— we're not there to take the easy wayout of it, you know. I think y'all were there for a couple hours.
William Underwood
Oh, easily.
CRAIG
Easily. Yeah. And, and that's what— that's what sets us apart, is we're actuallytrying to fit you to that right system. Where, you know, we could— we could be like a lot ofplaces out there, and we could say, okay, yep. Oh, that one feels good. Great. Let's write it up, get you out the door. Yeah. And, and then you're with regrets.And, you know, it's the wrong decision, you know. And, and we, you know, we're gonna doeverything that we can to make sure that we find you the proper sleep system to fit your needs.
William Underwood
Mm-hmm.
CRAIG
And, you know, that's something that sets us apart from everybody else, is that if we haven't—and Craig experienced this because Brandy, you know, your wife thought She needed thefirm mattress. Yeah, she had it in her head and, you know, she was miserable.
William Underwood
Yeah, no, it was— I'm glad you brought it up because, I mean, that was a great moment of like customer service. Imean, I don't remember how long we had that mattress. I mean, I think it was like a week. Yeah, about a week. And my wife was not getting anysleep, and so we reached out to you and we're like, look, this, this one's not working. and then we need to try something else.
KEVIN
And, and I think that what you told me, you were like, man, we're gonna have to call William. Like, you were— he was dreading it because he was like, this isnot gonna be comfortable. How do we tell him we want to return something that we spent thousands of dollars on? Like, how do we do that? Andlike, when I asked him about it, he was like, oh, it was easy.
William Underwood
Yeah. I mean, well, and he told it— he told us up front. He's like, look, if it doesn't work, call me.
CRAIG
Yeah.
William Underwood
Um, and, you know, and I think, I think there's a lot of people out there that hear that and go, Yeah, whatever. Yep, you know,but like the next— I, I think it was within 2 days of making the phone call, I think we had the other mattress in the houseand people were sleeping and Daddy was happy again.
CRAIG
Yeah, yeah. And that's something that we, that we do different is we give you 4 months because,you know, which is a long time. Well, I mean, when you're, when you're talking You know,a very inexpensive mattress, you can break that mattress in quickly, right? You know, when you're getting intothe higher density level foams and the thicker gauge steel and everything, it takes longer to break thatmattress in.
William Underwood
Yeah.
CRAIG
Because we actually— and this is something that people don't realize— is we actually willwalk on mattresses at the stores. when we get them in. And, you know, and what that allows us to dois it allows those pores on the foams to open up and allows those springs to be compressed. Becausewhat we want you to experience is how that mattress is gonna feel once it's broken in,right? What the final feel is gonna be like. Because if you only feltit How it felt when you first got it, you know, would never buy it. Or that 4 months,number one, you wouldn't ever buy it. No. But number two, 4 months down the road, if you did buy it, you're gonna be
CRAIG
like, hey, this mattress is already falling apart and it's junk because it's not giving me the support I need.
William Underwood
No, right. Yeah, I mean, which was— I mean, it was definitely the case. I mean, because like After a week, she waslike, this does not feel like the mattress. With the one that we have now, after we'd broken that one in, we left on a trip.I say this because we went to a really, really nice hotel. The whole time we were there, she's like, this mattress sucks.
KEVIN
Right. We had a very similar experience whenever we were looking for a mattress. Um, we, we went in, we bought, webought the mattress that we liked.
CRAIG
Sure.
KEVIN
Um, it was like, I don't know, it wasn't very expensive really. It's like $800.
William Underwood
Yeah.
KEVIN
Uh, and when I say that's not very expensive, I mean, there's some very expensive mattresses out there.
William Underwood
Oh yeah.
KEVIN
We spent 3 times that amount whenever we finally decided on one that we wanted. Um, butwe, we had the same experience. We got it home and we, we laid down on it. We're like, this is not this. We, in fact,we called that— we called the store. I'm sure you get this a lot. We called the store and we're like, did y'all deliver the right mattress? Becausethis doesn't feel the same way as it did in the store. And so the salesman said, look, we understandthere is a break-in period. Okay, sure. We honestly gave it like 2 more nights, maybe 3, and we're like, wecan't do this. We cannot do this. Neither one of us were sleeping. It was horrible. It was so, it was so stiff. And
KEVIN
then, you know, whenever we got the bed that we, we decided on, it was like, like you said, Craig, it's like instantlybetter. Uh, but there is a break-in period. I'm, I'm thinking thesalesman should have told us that whenever we bought it, you know.
CRAIG
And, and, you know, you said, you just asked me, I, I bet y'all hear this a lot. We really don't.
KEVIN
Oh, really?
CRAIG
And that's the reason why, is because we want to set those expectations.
KEVIN
We didn't go to mattress firm, y'all. Sorry, mattress giant or someone of those otherones. They're we're not going to go into that. They're part of us now. Okay, well, you bought them out. Itwas probably like mattress junk. It was something.
William Underwood
You have a better experience now.
KEVIN
Yeah, exactly right.
CRAIG
The thing is, you know, we want to set the proper expectations so that you know what to expect when you getyour new bed at home. We also another thing that you you and your wife experienced is. We have a 120-nightlow-price guarantee. Um, so if it goes on sale for less 4 months after you bought it, yeah,we, we get money back.
William Underwood
That actually happened to us. Wow. Yeah, so I think it was like 2 weeks after we bought it, it went on sale. Yeah, yeah. And now we got it. I don't know if you calledus.
CRAIG
Yeah, or yeah, it was actually when we rescheduled your, uh, thing. I was like, hey, you know what, it's on sale too, so we're bringing you a differentbed and we're giving you some money back.
KEVIN
Twist my arm. That was a really good day for you.
William Underwood
It was a good day. I got to sleep, I got some cash.
KEVIN
Perfect. Perfect. Well, cool. Well, man, I— this has been awealth of information, I think. And, you know, we— one of the things we try to do, William, is we try to give our listeners theopportunity to own their home better, to live their life a little bit, you know, better. And Ithink one of the— I mean, you're gonna spend spend more time in bed in your home than you are probably anything else. If you workoutside of your home, then your bedroom is the most important place in your, in your home.
CRAIG
That's right.
KEVIN
It's the place you spend more time than anything else. So if that is something, um, that you are not experiencing,please go find somewhere that can fit you to the right place. And William's going to say, please come toMattress Mattress Firm, Tomball. Let's be specific.
William Underwood
Yeah, exactly.
CRAIG
Come see my team.
William Underwood
Are Mattress Firms across the country now?
CRAIG
Yes. Um, so we are in all 50 states.
William Underwood
Are you really?
CRAIG
Yep.
William Underwood
Dude, that's fantastic.
CRAIG
We sure are. Um, including Alaska and Hawaii.
William Underwood
Oh, nice. And so, soon to be Puerto Rico, is it?
CRAIG
Maybe we might have to add another state.
KEVIN
Yeah, yeah.
CRAIG
Um, but, uh, yeah, definitely. And that's another great benefit to us. Um, so, you know, if you do move somewhere,yeah, all of our computers are connected. Yeah. So, you know, we can find your order anywhere. Plus, we've beenaround since 1986. I can find your records back to 1986.
KEVIN
Oh wow.
CRAIG
So, you know, if something did happen and you had to file a warranty claim or something like that, because I don't I mean,humans are involved occasionally. There are some issues there. Sure. Yeah, we can help you with that as well.But yeah, definitely, definitely, we'd love to help you if you're not experiencing that. Big things is,you know, sleep's important, not only for yourself, but definitely sleep's important for your kids as well.
William Underwood
Yeah. And let me, let me, let me say this, because I actually had a very interesting warranty experience recently with Best Buy.
KEVIN
OK.
William Underwood
This is no shade at Best Buy. It was just weird. I say this because I've had nothing but a good experience with MattressFirm. Those that know me know that I constantly listen to audiobooks and things like that. Abig part of my life are my earbuds. I recently switched over to the Bose sunglasses. I've had those for abouta year now. Life-changing. Fantastic product. Love the product. Um, and yeah, if you,if you guys haven't checked them out yet, the Bose sunglasses, I mean, I think the cheapest pair is like $200, um, that you can pick up from Best Buy. Well, my, my wifehad bought them for my birthday last year and she paid for the extended 2-year warranty. So,
William Underwood
um, about a week ago they just quit turning on.
KEVIN
Hmm.
William Underwood
And I was like, well, nuts to this. I'm just gonna take them to the store and you know, have them, you know, honor the warranty. So I took him into thestore, took him the sunglasses, the whole shebang, and I was like, here's my warranty, there you go. And they go, yeah, okay, cool, go pick out whatever pair you want,no problem. I went back there, found, you know, the exact pair that I wanted, the same pair that I had before, and took it back up to the front.And he goes, okay, good, um, do you want— do you want to go ahead and, and buy the warranty for these? And I said no, because this warranty is good
William Underwood
till '21. And he goes, no, uh, your warranty's expired now. And I said, why?And he goes, because you just used it.
KEVIN
What?
William Underwood
And he goes, yeah, because you exchanged them, that nulls the warranty for the rest of— if you want, if you want to, you can now warranty thesesunglasses, but these are not— otherwise these aren't going to be warrantied. And I said, but I paid for 2 years. They're like,yeah, but you used it. I was like, that doesn't make sense.
KEVIN
That's not a warranty, that's a replacement.
William Underwood
Right.
KEVIN
That's a replacement for cost. That's not a warranty.
William Underwood
I was like, I'm OK if that's the policy, but this is very tricky.
KEVIN
Right.
William Underwood
I would imagine, however many times the mattress fails, the warranty is for the warranty.The warranty is the warranty. You really have to pay attention to something. Unfortunately, you really have to pay attention to some of thesecompanies and the way that they're structuring their programs. Because I mean, you know, like for a $200 set of sunglasses, I had to payanother $50 for additional 2 years.
KEVIN
William, please do not get us started on home warranties. We don't have time for that.
William Underwood
Free at last! Free at last!
KEVIN
Thank God Almighty! Free at last!
CRAIG
But yeah, seriously, I mean, yeah, Yeah, I— if you don't come see me in Tomball, go to one of our stores.
William Underwood
Yeah, um, because just name drop, they all know you.
CRAIG
Yeah, well, Tomball, there's 2 stores, 4 corners in Tomball.
William Underwood
Yeah, and you guys are on 2 corners, right?
CRAIG
We're on 2 of the 4 corners, um, and, um, I have a great staff there, um, youknow, myself, Bill, Chris, Mike, we'd all— Christine, we'd all love to help you.
William Underwood
Shout outs to people.
CRAIG
Shout outs to my people.
William Underwood
That's right, they're gonna jump on and hear their name now.
CRAIG
Yeah, that's right. But, but yeah, Black Friday sales already started.
William Underwood
Oh, that's right. Yeah.
CRAIG
Which is huge. Come in there, say you heard us on here, and we'll— there's a fewbrands that we can't offer additional savings on, but, but the brands that we can, we'll get you an extra 10%.
William Underwood
So I mean, just, just to kind of tickle people's interest, what's the craziest Black Friday deal you got going on right Um, right now, BlackFriday, we have king for the price of a queen.
CRAIG
Okay. And a free head-up adjustable base. Okay. Um, so that's huge. That's a, that's a gooddeal. Also, uh, Kingsdown right now is offering up to $1,600 off.Oh my goodness. Mattresses, which is huge. Yeah. Yeah. Great luxury brand.
William Underwood
It's a good Christmas present right there.
KEVIN
Yeah. Sleep.
CRAIG
And 0% financing too. So. Oh yeah.
KEVIN
Yeah. Wow. Yeah, sounds like we've hit a lot of important things. Well, this has been, this has been really good,but we, we really can't continue this episode without taking you throughprobably what Craig and I feel like is the most important segment.
William Underwood
The gauntlet.
KEVIN
The gauntlet, which is the Final Four.
CRAIG
Final Four.
KEVIN
That's right. So these are the final 4 questions we ask all of our guests, unless you're a repeat guest, and we—
William Underwood
because we skipped it last time.
KEVIN
We did, because we've already done the final 4. We don't want to hear from those suckers. Yeah, so final 4 questions we ask all of our guests.So, uh, we're just gonna kick it off. All right, so here we go. What is the must-havetool that you won't leave your house without?
CRAIG
Um, must-have tool, um, Definitely,definitely. I'm sure you heard it 100 times, my phone.
KEVIN
Oh yeah.
CRAIG
Just, uh, you know, being in management with my company. Never know when thatcall's coming. Or, uh, you know, being, uh, being married and you never know when the wife's gonna call.
William Underwood
So, uh, gotta be available.
CRAIG
Don't be without it. Don't be without it.
KEVIN
That's right. Definitely your phone.
CRAIG
Definitely my phone.
KEVIN
All right, great. All right, well, we'll go over to the second question. So, so what's, what's a job you'vewalked away from? Now, um, this is, this is something, uh, that we kind of wanted this to be like, what's aproject you walked away from, from your house? So if you've got something, that would be great. Um, if it's a specificjob though, would be interested in hearing that too. But what's a job that you've walked away from?
CRAIG
Oh, project I walked away from. Well, uh, so with all the COVID going on this, uh, this year inour our community pool being closed, we, we got the brightidea to go out and buy an above-ground pool.
KEVIN
Oh yeah, super popular.
CRAIG
Super, super popular. Hard to find. Yeah. And so I get out thereand my yard's kind of— if you stand back and look at it, you really can't see it, but it has a niceSlope to it. Sure. And so, uh, got out there and started leveling it out and everything,and I'm like, okay, yeah, this looks pretty nice and level. And, uh, so I'm like, well, you know,because I've worked on it for like 2 days now. Sure. Um, tired of hauling dirt and everything else, right?Is it good enough for me, right? I see it from my work. So, I start putting the pool together andstart putting water in it. I'm like, hmm, this is a little off. I'm like,
CRAIG
start Googling on the internet. Well, exactly how level does a pool have to be?
KEVIN
Yeah.
CRAIG
And you know what? I was like, okay, turn the water off. Let's drain it. geton our homeowners page. Who knows anybody that can come level a yard? Yes. So, uh, yeah, thatwas, that was the one, you know, most things I can take care of myself.
William Underwood
Who'd you get to do it?
CRAIG
Uh, my mom's yard guy, actually. Uh, okay, I hired him and then he like hired one of hisbuddies to come do it. Subcontracted out. Subcontracted out. I didn't care.
KEVIN
He's like, I ain't doing it. No. Yeah.
CRAIG
He showed up like at the end, he's like, okay, let me, uh, let me stop it one time. Okay, there you go, Mr. William. It'sgood.
KEVIN
Well, that, that, man, I, I've done that kind of stuff before, and at the end of the day you're like, can someone pleasejust do this? Yeah, I'm so done. All right, that's a good one. That, that's a really good— yeah. All right, 3rdquestion. Okay, how do you wind down at the end of a long day?
CRAIG
You know, so my days, kind of like Craig, they start reallyearly in the morning and most of the time they end really late at night.
KEVIN
Yeah.
CRAIG
So usually I'm getting home 9:00, 9:30 at night, and from thatpoint You know, it's just eat dinner really late and,you know, it's kick back in my recliner and just enjoy the quiet because thekids are already in bed and just sit back and relax andusually read an article or listen to podcasts or— Some kind of background noise andjust chill there in the recliner. That's my evening. I'm pretty boring.
KEVIN
All right. So now, you brought up a question that I think we need to answer really quickly. So we're going to take abreak, but it fits right in. What mattress do you sleep on?
CRAIG
What mattress do I sleep on? I sleep on Tempur-Pedic.
William Underwood
Okay.
CRAIG
Yeah. Not as advanced as Craig.
William Underwood
Oh, okay.
CRAIG
Craig's got the newer version of it.
KEVIN
Yeah, um, he'll let you come see his. Look at my bed.
CRAIG
But, uh, but, uh, yeah, I'll, I'll, uh, I, Iget to lay on it quite a bit at work, so I'm like, man, I need to upgrade.
KEVIN
Yeah, but unfortunately— I hear they've got some really good sales going on right now.
CRAIG
They do, you know. Um, well, Temper, Temper Not, not so good right now, but, uh, but it's coming, I'm sure, here inthe future. Um, but, um, but you know, that's one of the ones that we don't get discounted either. So, uh, you know,so yeah, you know, I'm like, I'm kind of like all of y'all. I'm like, man, do I really want to put that much money when I alreadygot one?
KEVIN
Yeah, exactly. This works fine.
CRAIG
But I will say my kids sleep on nice luxury beds too.
KEVIN
There you go. Awesome. Very cool. All right, well, uh, let's get back to the last question here.What's one of the best pieces of wisdom or advice you've ever received?
CRAIG
Um, you know,I like, like we were talking about earlier about, you know, how my daughter's getting older, or my oldest daughter's getting older and everything, and we don'tShe's more involved with sports and school and friends and all that.
William Underwood
Yeah.
CRAIG
You know, she's a sophomore in high school and, you know, a couple years she'll be headed off to college and everything. So, you know,I think the, the biggest word of advice I can give anything is, you know, nomatter what you're doing, And out there, you know,none of that matters but what happens at home. At the end of the day, home's all this— that's the only part of it that's going tocount, because the rest of the world out there and all this politics and everything else that's going on, they could care less about you.
KEVIN
Yeah.
CRAIG
Um, so it's all about family and how you affect that life at home. And, you know, Youknow, Craig, you're mentioning how, you know, our families, the kids try to mimic how we are.
William Underwood
Yeah.
CRAIG
And how they like to stay up late and get up early and everything else. And, you know, same thing goes with sleep. You know, if you're,you know, I can't tell you how many times I've been up at 2 o'clock in the morning or whatever, and myyoungest who's 5, she'll come out there and she's like, oh no. I'm like, why aren't you in bed? Oh, I just want to hang outwith Yeah, yeah. And that's, that's, you know, that's the big thing because, you know, honestly, we don't, we don't spend enoughtime with our families, right? Typically.
KEVIN
Yeah, yeah. Awesome. Well, that's, that's really good. That's, that's really good. Thanks for, thanks for sharing that with us.Uh, well, Craig, what else? We miss anything?
William Underwood
No, I think we all need to go to bed.
KEVIN
There's no doubt about that. Well, listen, Thank you everyone for downloading today's episode. It's been really, really good.William, thank you for taking the time to come and spend some time with us. We really appreciate it.
CRAIG
Thank y'all for letting me come out and spend this time with y'all. It's been fun.
KEVIN
Absolutely. Now, there, there is a secret question that we didn't get to yet for the final 4. There's actuallythe, this, this super special question that Craig gets to ask. So Craig, go ahead.
William Underwood
Yeah, and I get to ask it because it's the only one I can remember. If people have questions and they want to get a hold of you,what's the best way to get a hold of you?
CRAIG
Best way to get a hold of me anytime, because, you know, I want to make sure I get back with you if I'm not available.You can email me, william.underwood@mfrm.com, orThat's, that's probably the easiest way.
KEVIN
Yeah.
William Underwood
We'll link that up in the show notes and make sure people have access to that so that they can,uh, you know, send you spam and, you know, all sorts of appropriate emails.Yeah, exactly.
KEVIN
Speaking of emails, we have one. Yeah. info@homewatershow.com. If you got any questions, if you have any suggestions for episodes, oranything like that, let us know. We would love to, uh, to field that email from you. So, um, give us a— give us a shout.Uh, we would love to interact with you on Facebook, Twitter— uh, don't try— but Instagram, you can try over there as well.
William Underwood
And, um, punch the like button.
KEVIN
Yeah, exactly. We're on YouTube. We got a video coming out. So, uh, typically our podcasts are coming out on, onTuesday. The video podcast is going to come out on YouTube on Thursday. So check allthose out. And man, we would love to hear from you. If you have a chance, go on ApplePodcasts, leave us a rating and a review. That would really, really help us out. We appreciate that very much.
William Underwood
It's the least you could do.
KEVIN
It's literally the least you could do. Thank you for being, you know, that, whateverthat is. Anyway, we really do appreciate it. Thanks for downloading the episode. We hope you have a great day.We're here every single Tuesday, so thanks for joining us. Until next time, we'll see you later. Seeya.
This episode of The Homeowner Show dives into a wide array of current events and hot topics. Hosts Kevin Hackett and Craig Williams kick things off by discussing the sweltering heat and its impact on outdoor work.
The Homeowner Show kicks off with a lighthearted, albeit slightly gross, discussion about an infestation of flies and a spider web in their studio, a stark contrast to the more serious topics that follow. This initial banter quickly transitions to personal anecdotes about home maintenance and repairs.