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Insulation, Custom Hats and Watermelon Pickles

In this episode Craig sits down with Steve Spoon from Victory Insulation and Tara Daley from Designworks

Transcript

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CRAIG

This is episode 255 of The Homeowner Show. Whether you're DIY or looking to hire, we're here to bring you the best information and options for you and your home. My name is Craig Williams. Welcome to the show. We're so glad you guys could join us tonight. Uh, back in the studio, sans Kevin. So some of you might be excited about that. But we have some really cool guests in the house, some familiar faces and some new faces. We got Steve Spoon from Victory Insulation, and we got— I want to make sure, do I say your name right? Tara Daley?

Tara

That's correct.

CRAIG

All right, Tara Daley from Design Works. How you guys doing?

Steve Spoon

Good, good.

CRAIG

Yeah? Anything new going on in the world for you?

Steve Spoon

Man, you know, we are just in our prime season, right? So Why everybody sweating at home?

CRAIG

That's right.

Steve Spoon

My good season.

CRAIG

Right? That's right. You're making igloos for people. Absolutely.

Steve Spoon

That— but, but, and again, I wanna say thank you.

Tara

Thank you.

Steve Spoon

Thank you. Because there's nothing better than waking up one morning and you open up Facebook and the first thing it says is Steve was right.

CRAIG

Yeah.

Steve Spoon

I mean, that is the best. I mean, that's just like, you know, icing on the cake.

CRAIG

Well, yeah. I mean, well, and that's, that is part of the show. I mean, like, a lot of people don't realize that, like, stuff like that comes up organically all the time because people ask us, Even, even, like, on the show, people who don't know, like, say, about insulation or air conditioning or plumbing or real estate agents or brokers or, you know, whatever it is, like, they'll, they'll ask us about that kind of stuff all the time, and we'll be like, well, this is what my friend told me about that.

Steve Spoon

Right.

CRAIG

So for, for people that haven't met you before, I'm gonna, I'm gonna start here, and then we'll come over here. People that haven't met you before, tell them a little about who you are and what you do.

Steve Spoon

So, Steve Spoon, I am a I guess insulation guru. No, I'm not a guru. Um, but I'd rather that—

CRAIG

You got the beard for it though.

Steve Spoon

I hate the expert word. I hate that word. Um, but we've been doing all types of insulation for going on almost 8 years now. Um, and we specialize in what other people find hard to do, right? Um, I, I've kind of found that niche, right? And, and, uh, I'm starting to get that recognition a little bit. And, and we do foam, fiberglass, wet, dry cellulose, uh, bat-blown fiberglass. So we do a lot of, lot of that. But we do get like calls like Kevin had— his mom had that barndominium built, right? Right. Yeah. And, you know, he asked me all kinds of different questions and everything, and then the builder gave him a sweetheart deal. And I'm like, Kevin, go do the deal. You know, you're not hurting my feelings. What's best for you and your family is what's right to do.

Steve Spoon

And then later he calls me, he goes, okay, why can't we cool it down?

CRAIG

Right?

Steve Spoon

So I get a lot of those phone calls now. And, you know, there are some great people out there doing this industry. And then there's, you know, well, I always say like, what, the top 10%?

CRAIG

Right.

Steve Spoon

And then there's 30 feet of crap, right?

CRAIG

Yeah.

Steve Spoon

you start to get a reputation of how to fix, how to understand what's going on. And, and that's kinda what we do in a nutshell. And I think I enjoy that part of the job a lot more than I do just, yeah, you need 3 inches of insulation. You need this, that, and the other thing.

CRAIG

Rather than, than just like the, the minutia of it. Yeah. Exactly. Like, like the relationship part of it.

Steve Spoon

Absolutely.

CRAIG

Yeah.

Steve Spoon

Absolutely.

CRAIG

Alright, Terry. So, like, tell us a little bit about what you, who you are and what you do. I feel like Arnold Schwarzenegger in that kindergarten comedy. Who is your daddy and what does he do? The best. That's a whole nother show.

Steve Spoon

The best at what she does. Let's just put that out there front.

Tara

So, um, I'm Tara. I'm the owner of Design Works, and, uh, next month will be 21 years doing this industry. It's really weird to say that.

Steve Spoon

Did you start at 11?

Tara

I did. I absolutely did. Yeah, just blows my mind. I was a prodigy.

CRAIG

Yep.

Tara

So we do everything from custom graphics to to whatever you can put that on. So whether it's embroidery, screen printing, engraving, large format printing, pad printing, sublimation, DTG, uh, you said a word that I don't know, which is sublimation.

CRAIG

What, what is sublimation?

Tara

It's dyeing fabric.

CRAIG

Oh.

Tara

Yeah, so instead of, uh, printing a design on something, you actually dye it into the fabric itself.

CRAIG

Okay, so like, what's, what's the difference between that? What's, what's the difference between that and like printing it?

Tara

So printing is typically used with plastisol ink, and screens are burned for screen printing, and you push that ink through the screen onto—

CRAIG

So you see the guys running the stuff over there?

Tara

Exactly.

CRAIG

Okay.

Tara

Yeah, and so that's layered on top of your substrate, right? And then it has to cure at a certain temperature, and then that's a typical screen printed shirt.

Steve Spoon

Hence the heat press, right? Gotcha.

Tara

Yeah. Okay. So screen printing, if the ink's not heated to like a certain temperature, it will literally stay wet forever. It will 100% never dry.

CRAIG

The ink won't?

Tara

Correct.

CRAIG

That's crazy.

Tara

So like if you've ever bought a shirt before and you washed it and half of the design like washed off, it was because it wasn't cured.

CRAIG

That's crazy. So what's, what's the perfect temperature for curing ink?

Tara

It depends on the ink really. I mean, it could be— okay, because there's different types of ink for what you're printing on, but yeah.

CRAIG

Huh, interesting.

Tara

It's $300 and something, but I don't know what it is.

Steve Spoon

Do you not like have a printer that prints on top of cloth now?

Tara

Yeah, so that's called a direct-to-garment, I think is what you're referring to. It looks like a big giant printer, like a desktop printer, and they just feed a shirt through and it'll print like a photograph.

Steve Spoon

But you don't use that like on a mass production? Somebody doesn't come in like with my logo and do 30 shirts like that.

Tara

Oh yeah, no, absolutely not. It would be— it would not be cost efficient whatsoever.

CRAIG

I see.

Tara

Screen printing would be the way to go for that.

Steve Spoon

I gotcha.

CRAIG

Okay, and so do you, do you like own like the machines and all this? That's got, that's got to be like a massive operation.

Tara

It's not small.

Steve Spoon

I've never seen the actual operation, but I've been to her home and all the overflow work is in the machines in her house.

CRAIG

Okay.

Tara

I mean, I mean, I started in my living room. Yeah, my formal dining room.

CRAIG

Okay.

Tara

Is where I started. And, uh, that's kind of why we're uniquely set up to cater to large and small orders. Kind of what Steve said, like stuff will overflow to my house where our shop has all the large automated equipment.

CRAIG

Okay.

Tara

The multi-head embroidery machines, the big automatic carousel, you know, for printing. Um, at the house, I'll have, I have 2 individual embroidery machines. I have a heat press. I have a manual printer in the garage. I have a vinyl cutter. I have a laser. Yep. So I can do smaller orders at the house. Or if, and sometimes too, if there's like a rush and I just need to take some stuff out of the shop and just get it done at 8 o'clock at night, which stinks, but it happens. You know, there's seasons that, you know, you know, are going to be, you're not going to get any sleep. And that's typically baseball season.

Steve Spoon

So let me just put, accolades where they belong. Um, we did coats when I first started.

Tara

Okay.

Steve Spoon

Because the first cold season we went through, I wanted to put everybody in coats, right? So they'd show up, have the logo, they'd look right, right?

Tara

Yeah.

Steve Spoon

And so I asked all the family members, do you want a coat? And I asked my son at the time, his girlfriend, um, do you think she'd like a coat? And he's like, no, no, no, not her gig, right? So I gave everybody coats. And she's the only one to get one. And she's like, those are really cool. And I'm looking at my son and my son's looking at me and he's like, uh, and I'm looking at him like—

CRAIG

He pooched that one, huh?

Steve Spoon

I'm gonna, I'm gonna, I'm gonna beat you. So I look at my wife, my wife is like walmart.com, right? She's, she's looking for a coat, right? So we get a coat. I call Tara and I'm like, Tara, I know, I am so sorry. You know, and, and when I'm generally God bless your soul. I love you so much. You know that. She's probably one of my dearest friends. But when I call her, I'm like, Tara, I love you. I love you. And she's like, what do you want?

Tara

What do you need? I got you.

Steve Spoon

We dropped the coat off. Walmart delivers the coat because it kind of matches what we had. We bring the coat over, and within an hour, my wife is driving back home, and Tara calls me, done. Come get it. I'm like, you don't get that type of service from anybody in this industry that I've ever found. No, except for Kara. I met Tara. I mean, she has just been great for me. I'm to the point now where I just call her up like, I want hats. Yeah. And I hang up and then she calls me back. She's like, no, you don't get off that easy. What do you want? I'm like, I don't know, you dress me.

Tara

Just give me something. I need colors. I need numbers. How many? What are we doing?

CRAIG

Well, we were, we were talking before the show. I mean, like, you ought to get some of those Leather Patch ones.

Tara

I got to Those are the trend right now.

CRAIG

They're super, they're super cool. Yeah, my guys all love them.

Steve Spoon

Well, here's the deal. Let's do this. I don't know if this has ever been done on the home show before, but I'm gonna do 2 sleeves of hats, and I want metal koozies engraved, and I want cups.

Tara

It's done.

CRAIG

All right.

Tara

I'll send you invoice tomorrow. Okay. All right.

Steve Spoon

I mean, that's— I mean, that's literally how our conversations go. I call her up and I'm like, I need to do something. What do you think? And she just, you're amazing. And the knowledge of product knowledge is just, it just dumbfounds me. I'm like, I need to give giveaways. And she's like, I don't know, what do you think? And I'm like, I don't know. I don't know. I don't know. And she's like, what do you want to spend? True story, right?

Tara

It is true story.

Steve Spoon

True story.

Tara

I mean, because at the end of the day, and at the end of the day, at the end of the day, at the end of the day, at the end of the day, that's for you.

CRAIG

Kev.

Tara

Well, I consult with clients all the time too, especially like, um, you know, service industry where you have a lot of employees.

CRAIG

You—

Tara

your logo is your logo. Um, you know, you're constantly thinking of things to not only just outfit your, your crew and your staff, but things that you want to, uh, give away that's going to represent your brand. Uh, if you go to home shows or any kind of vendor event where you need to have things that are You know, you want to represent— You want it represented well, something that makes sense for the industry that you're in, and something that's going to be relevant, that someone's not going to just pick up off a table and throw it right in the trash on their way out the door. Yeah, because I mean, that's your budget. So we, you know, at the end of the day, we're

Tara

spending your money.

CRAIG

We all have to, like—

Tara

and that's kind of like, it's a good— that's a big responsibility, right? Yeah, I know. I had this one client a year ago. I met her and she had had so many things done for her business over the years and has spent hundreds and thousands of dollars on merch. And she was never ever happy with it. It just never turned out the way that in her mind's eye it should look.

CRAIG

Right.

Tara

And then I just thought that was the worst thing. And as a small business owner too, I hated hearing that. You know, because everyone's budget conscious no matter what industry you're in.

CRAIG

Yeah, when you spend your money, you want it like, especially in a small business, it needs to count.

Tara

Exactly.

CRAIG

You can't just be guessing about what it is that you're spending your money on.

Tara

Right, and if this is your company, like you want to be proud to be wearing your name, your logo, your brand. You want to showcase that, and she just never was. And what it all boiled down to it was her previous company, like, they just didn't do the processes correctly. They didn't, like, digitize the logo to stitch a certain way to make it more optimal, you know, to be appeared correctly, or the right shade of colors. Like, that just blows my mind.

Steve Spoon

Well, one of the things that I, I really love about working with you is that you, you help tease the idea out.

Tara

Right?

Steve Spoon

You're, you're creative to the point where, like, I will say something to the nature, like, I want to do X, Y, and Z, right? Like your logo. Yeah, your logo is very linear, right? And, and if you don't do that right, it doesn't— it, it, it—

CRAIG

the proportion doesn't look right, right?

Steve Spoon

You know what I'm trying to say, right?

Tara

Oh yeah, distorted. Yeah, yeah, yeah.

Steve Spoon

And, and I think that that's what's so great about you know, working with you is you, you tease out in a conversation what that person is trying to accomplish, right? And, and then you take it, you know, and, and you put that finished touch on it, right? And that's—

Tara

I mean, look, it's not about the money grab. Like, any companies will take your money and they'll give you, you know, whatever. But I want— like, there's no surprises in anything that we do. We provide proofs on everything that we do.

Steve Spoon

Yeah.

Tara

And you wanna build that relationship. Like, you want them just to come back, you know? And that one client I was talking about from a year ago, when I did her very first order, like, she had tears in her eyes. And I know that sounds really cheesy, but after she spent thousands of dollars over the past however many years and we got it right and she just loved it.

Steve Spoon

That's awesome. Well, you know, the thing of it is, is like, you've talked me out of shirts. You know, I've come up with thought processes. Like, you know, one of my funny things that I put on the back of my shirt is, are thermal technicians, right? But I've come up with some non-winners on that chain too, right? And, and she's like, no, no, no. So I mean, you know, that— I think that is always a nice thing is, is when I bring you an idea, it's not like looked down upon. I mean, you, you, you, you foster that idea, right? And, and sometimes you're like, no, not the mark. What if? Or what about? And, and that— I think that's what I love about you, is it's, is a creative process of all times, right? I mean, I mean, look at your background.

Steve Spoon

I mean, what did you go to school for?

Tara

Microbiology.

CRAIG

That totally makes sense, right?

Tara

Yeah, naturally, this is what I would do.

CRAIG

That's a natural progression for that.

Tara

Yeah.

CRAIG

Yeah.

Steve Spoon

Funny story, we're sitting at a networking meeting And this guy comes in. Look at her. Look at her. And this guy is talking about doing blood tests, and he can tell if you have mold in your blood and all this kind of stuff, right? And I'm like, what? Now, dumb old retired cop.

CRAIG

I'm like, that doesn't sound right.

Steve Spoon

That doesn't sound right, right? I'm sniffing this up, and all I had to do is go, and she's going, bullshit. That's bull. Bull.

Tara

Bull.

Steve Spoon

Bull. Now, and I look at her. She goes. Oh, don't even get me started.

Tara

No, no, no.

Steve Spoon

And I'm like, well, and she goes, I have a degree from A&M microbiology. That's bull. And I'm like, that's bull, you know?

CRAIG

Yeah.

Steve Spoon

But, you know, I mean, she is so creative. I mean, some of the stuff, like, I didn't come up— I did not come up with a logo. And a mutual friend of ours, um, from, uh, Seinville. Seinville came up with the logo and I wanted it embroidered. And that's how I, I I was introduced to her.

CRAIG

Okay.

Steve Spoon

And man, we were like thick as thieves.

Tara

Instant.

Steve Spoon

Yeah. I mean, and I think that we both have same value core and I think that's what drew us to each other. But I mean, we've been fast friends for the last, what, 4 or 5 years, something like that. And everything that I've ever dreamed up or thought about branding for my company, you know, she's, she's been very, very, very quick to be able to tell me, yeah, you're on the right path, or whoa, you're going down, you know.

CRAIG

Yeah, who's it for?

Tara

What's it for? What's your budget?

Steve Spoon

Very— and the process is extremely simple for, for most people. And, and I, and I, I, I have friends that I've sent that have walked out and were like, that's the deal right there, because she she gets it, right? And you do everything from create a logo to whatever you want.

Tara

To imprinting it.

CRAIG

Yeah.

Steve Spoon

Oh yeah.

Tara

Yeah, from start to finish. Yeah, there's no— you don't— if you want 10 different things, you don't make 10 different phone calls, you just make one.

CRAIG

Yeah. Well, let me ask you this, because this is actually something we've dealt with in our business.

Steve Spoon

Um, when—

CRAIG

so like most of my guys have a pretty standard look. I mean, we wear like black and gray shirts. And we kind of have like a cowboy look going for most of our guys, but sometimes we have projects where it's like that's not the best attire for something. And so some of my guys have asked me about these long sleeve wicking—

Tara

The moisture wicking?

CRAIG

Yeah.

Tara

Especially here in Texas.

Steve Spoon

Yeah.

Tara

Good God.

CRAIG

Especially when we're doing like installs and different things like that where they have to be outside for extended periods of time. They're just cooler shirts.

Tara

Yes.

CRAIG

and cooler by like temperature-wise. And I've asked a guy that's done some stuff for us in the past and I'm like, hey, what do I do about this? And he's like, well, just find the shirts and bring them to me and then I'll print the thing on them. And I'm like, no, I don't want to find the shirt.

Tara

Like, we actually prefer not to do it that way simply because that's when Murphy's Law is going to take over, right? So you provide me the shirts, I have no idea where you got them from, what you paid for them, and that's going to be the moment the heating element goes out or, you know, like something like something, you know. So don't prefer that. Will we do that? Sure, with a disclaimer of, this may not work. If the ceiling falls in the shop on top of your order, we're not responsible type of thing. But no, we would definitely rather provide them.

CRAIG

Okay, so then my question is, how do you go about finding the best material for that client?

Tara

Well, for something like that, I order from so many different suppliers. My vendor list is ridiculous, but Over the years, you whittle that down to product and availability and location. So if there's a supplier here in Houston, obviously that's going to be a little bit more desirable because I'll get it the next day. There's no lead time and transit from materials and whatnot. But it's just over time you learn what brands just perform better.

Steve Spoon

Mm-hmm.

Tara

And that's what I will suggest every time.

Steve Spoon

One of the things that my question would be is, do you kind of like understand your customer to the point with, I think this will work better for you because of what you do?

Tara

Absolutely.

Steve Spoon

Yeah.

Tara

So perfect example, you know, it's a service industry and they wanted long sleeve shirts for their guys who are working outside, much like what we're talking about here. And they were getting cotton. And I actually talked them into the moisture-wicking shirts because literally they were like a dollar or 2 more. They weren't astronomically more than what they were going to spend anyway. And, um, well, in our— I was just elated.

CRAIG

Those, those kinds of shirts are going to last longer than cotton too, aren't they?

Tara

They should. I mean, they're— yeah, I mean, depending on what you're doing, sure. I mean, the cotton shirts are gonna really lose their shape over time.

CRAIG

They're not gonna stand up in a knife fight, obviously.

Steve Spoon

Yeah. Or a foam, you know, they, they don't last very long.

CRAIG

Everything sticks together.

Tara

Nothing really lasts with foam.

Steve Spoon

I know, right? That's why when I call her home, I need t-shirts. She's like, for workers or for you? Uh, workers. Okay. Yeah, I got you.

Tara

Or even if you're talking about like a higher-end brand of material, like if it's Yeti or Adidas or branded Bills, you know, like, you start asking the questions. Okay, so is, is the brand important or is the performance important? How far do you want that to go? Like, does it matter if you're gonna get a Polar Camel instead of a Yeti? If it doesn't, then why spend the money? If you want that and that's the type of clientele that you're giving it to, then yeah, we're gonna go the other direction.

CRAIG

Yeah, but yeah, yeah, like for, for Christmas this year, we got all of our, all of our staff new Pearl Snap shirts with the logo on them, and we bought Wrangler because like, it's Wrangler.

Tara

Wrangler.

CRAIG

Like, everyone— I mean, like, it's Texas. People tend to like Wrangler. Like, they tend to be pretty durable, although I have some complaints about some of their newer jeans. Um, the, the, like, the vintage jeans that they have now, have you guys, like, seen? Like, they're like $60 a pair. And are you wearing them right now? I'm wearing them right now. Yeah, that— okay, so here's, here's my issue with them. They are not as durable as the cheaper ones because Are they softer? Oh yeah.

Tara

That's why.

Steve Spoon

And they stretch.

Tara

Yeah.

CRAIG

Well, okay, some, some of them stretch.

Steve Spoon

Right. Well, the ones that I got on do. Yeah. Yeah. But they will like, you will have the proverbial blowout when you don't need one.

Tara

Of course.

CRAIG

And it's for, for me, it's been the belt loops. Like the belt loops just come off all the time. And I'm like, what, what the heck, Wrangler? Like I have, I have pairs of my dad's jeans from the '70s that are Wranglers still intact.

Steve Spoon

But those aren't Wranglers. Those are dungarees.

CRAIG

No, no, no, they're Wranglers. They're Wranglers.

Steve Spoon

Do you know the difference?

Tara

I do.

Steve Spoon

Okay, well, I threw that out there waiting for you to jump in, right? Instead of just chuckling at me. Chuckle at me all the time.

CRAIG

And here's how I know they're Wranglers is my dad has this really odd habit that he always— he has a, what do you call it? It's like a stitch seam ripper. And he always takes the leather patch off the back of the Wranglers. It's like I have— like, you can see where the—

Tara

Where it was.

CRAIG

Where it was. But that's his thing is he doesn't want the leather patch on. Part of that was he was a bulldogger and like that patch could sometimes get hung on the saddle and things like that. But anyway, yeah, I digress. So you had asked me earlier about this thing that I have sitting on the table. I wanted to make sure we get to bring this up. And this is— I'm gonna pull this up to the camera so people can see the— okay, does that show up? Let's see. I'm gonna turn it that way. Nope. There it is. Old South pickled watermelon rind. And you guys have never had this, right?

Tara

I've never even heard of it.

CRAIG

Yeah, so this, this is a Southern delicacy. And part of the reason, part of the reason I want to bring this in, I bought a case of these. Yeah, go ahead. And I bought a case of them because you— it used to be you could buy these in grocery stores on a pretty regular basis. It was usually like on the top shelf of like the pickle aisle.

Steve Spoon

Mm-hmm.

CRAIG

But you just can't find them anymore. So I have to buy them by the case on Amazon, and it usually takes like a week to get them in. The company is still in business, but they're just not selling like in Southern Texas anymore. But my— so my 93-year-old grandmother just passed away 2 weeks ago. And, uh, this was something that she taught me to make as an hors d'oeuvre for when I have guests over. It's a— it's an old Southern recipe and it's super simple, and I wanted to share it with people in honor of her. Um, so what you do is you, you take one of those and you wrap it in bacon and then you cook it.

Steve Spoon

Well, everything starts out great with bacon.

CRAIG

So, but, but here's— okay, so like what, what people don't realize is, is it says pickled it's super, super sweet. It's like candy. And so you use thin bacon so that it cooks really quickly, but the sugar in the pickle caramelizes around the bacon and it creates like just this nugget of just deliciousness. We used to, when we had the catering company, we had a chuckwagon catering company and there was a restaurant in downtown Houston that used to hire us for rodeo week. They would bring the chuck wagon down and we'd do like cowboy biscuits and stuff, and they always wanted us to make these because they knew that we were the ones that brought this recipe to them. And Chef Colin, who's actually with Wolf Appliances now,

CRAIG

was always telling me, he's like, man, we really need to figure out like a more intricate dish to do with this kind of thing. He goes, but like, I don't know how to make it any better than it already is.

Steve Spoon

It's—

CRAIG

he goes, it's, it's just the best thing you've ever put in your mouth. And it really is. If you've never had it, it is the most delicious thing. Like, and if you make it and you set it out, don't tell anybody what it is, and they walk in and they see it, they'll see the bacon and, and, and they'll be like, what is that? I was like, I, I'll tell you after you try it. And then they try it and they go, what is that? It's amazing. It's like watermelon rind. It'll blow their mind. Every time. And I actually did a bit on a— I was on a cooking show.

Steve Spoon

I'm thinking about wrapping a quail in that.

CRAIG

Oh, it's—

Steve Spoon

Like coating a quail with that and then wrapping it with bacon and then putting a hot pepper in it.

Tara

Yeah.

Steve Spoon

That just sounds like all kinds of numminess.

CRAIG

I did that exact thing. I did that exact thing with dove.

Steve Spoon

That's what I just said, a dove.

CRAIG

You said quail.

Steve Spoon

Oh, well, quail.

CRAIG

I'm sorry.

Steve Spoon

But I'm thinking the same, you know, same concept. Same line, right?

Tara

Oh yeah.

Steve Spoon

Yeah, yeah, yeah.

Tara

Can you imagine?

Steve Spoon

I'm hungry right now.

CRAIG

Yeah, it's so good. So, so, so good. So I wanted everyone— it's such a simple recipe. I will tell you one of the tricks to do it to get the bacon to stay is just to cook it. What you do is you take a bowl of water and you soak toothpicks in the water, and then you put the toothpicks through the bacon and the watermelon rind. That way the toothpick doesn't catch on fire in the oven.

Steve Spoon

That makes sense.

CRAIG

So you can— or you can put it on the grill, but you just got to soak them in water for like 10 minutes. Um, and it'll— but anyway, that was, that was a recipe she taught me when I was a kid, and it's to this day, it's one of my family's absolute favorites. So—

Steve Spoon

That's amazing.

CRAIG

Hope everybody, uh, can try that one out. Although, like, good luck, because like, I think for— I think I bought 4, 4, 4 of these cost me like $30. Yeah, I mean, like, they're, they're hard to find. But like, I'm telling you, it's worth it.

Tara

So how long is that case going to last you?

Steve Spoon

But at the end of the day, does it really make a difference?

Tara

I guess not.

Steve Spoon

Oh, there you go.

CRAIG

Kevin, if you're out there, we're playing a drinking game with you at the end of the day. So cheers, Steve. Which, by the way, you never got her her bottle of water. He's going to—

Tara

Thanks, Steve.

Steve Spoon

That's right.

CRAIG

So we also talked before the show. Steve was trying to pick a fight between us about appliances.

Tara

Yes.

CRAIG

And you had some thoughts. I know you actually haven't listened to the debate, so I don't want you to come in cold. So would it be helpful to you Because I know we were talking about this before. Would it be helpful to you if I read the definition?

Tara

No.

CRAIG

No?

Tara

Okay.

Steve Spoon

Is that the—

Tara

No, and I'm going to say no just because I already have a preconceived—

Steve Spoon

Is this the designer or the microbiologist?

Tara

I don't— I think it's just the stubbornness.

CRAIG

The stubbornness of it?

Tara

I think it's just the opinionated side coming out.

Steve Spoon

You have no idea. Here we go.

CRAIG

Okay, so, so, so, so give it to me. Like, because you, you already know where my position is, and my position is, is, is really just, does it fall underneath the definition? And if so, then I'm fine with it being an appliance. You're not okay with that?

Tara

No, I, I honestly would look at it at a case-by-case basis. So are we talking about— let's go back to the sinks. Like, we were talking about sinks earlier, whether a sink was an appliance.

CRAIG

This is why I asked if you wanted to know the definition.

Tara

Yeah, no.

CRAIG

Because that's my position, is I'm just gonna fall back to the definition.

Tara

I don't care about the definition, 'cause I already have a definition up here.

CRAIG

See, and this is my problem. This is my exact problem with Kevin. He's like, I don't care about the definition. I'm like, okay, definitions matter, right? I mean, as a microbiologist, that has to mean something to you.

Tara

It does.

CRAIG

Right?

Tara

Yeah.

CRAIG

So why not— why don't you wanna know the definition?

Steve Spoon

Folks, this is 2 Aggies having it out.

Tara

Okay, so this is my— okay, a sink. Sure, a kitchen sink with a garbage disposal attached to it, that's an appliance.

CRAIG

This is what I hear every time.

Tara

Because it's working, right? Like, it's doing— it's working for you. A bathroom sink doesn't have anything attached to it. It is just a sink. But it is a tool. It's a tool.

Steve Spoon

But it doesn't work for you. It's a tool. That's not what I asked.

Tara

But that's my answer.

Steve Spoon

Does it drain water?

Tara

It's a tool. Yeah, it's all working for you, but it's a tool.

Steve Spoon

So the definition is?

CRAIG

Well, so, okay, so let's, let's, let's use, let's use your logic here. It's a tool. Okay, so, so a sink and a hammer are essentially the same thing?

Tara

Yes.

CRAIG

How so? I can't pick up a sink and whack anything with it. No, but it doesn't, it doesn't actually do anything.

Tara

But it does.

CRAIG

Okay, so what does it do?

Tara

Well, it retains water. It drains water. Right?

CRAIG

Yeah. Yeah. So does my dishwasher, and so does my washing machine.

Tara

Your washing machine is hooked up to electricity. It has an agitator. Okay.

CRAIG

But this is my problem. Everybody always falls back on electricity. Why? That, that's, that's my problem with it, is like, why does everybody fall back to electricity?

Tara

Is it because when appliances were created that they were created with electricity?

CRAIG

But they weren't. That's okay. This, this is my exact example. There were washing machines that were hand-cranked. That's an appliance. Even though it was hand-cranked, it was still considered a modern, convenient appliance for the home. You hand-cranked that washing machine and it washed the clothes for you.

Tara

Did they call them appliance?

CRAIG

Yeah. Okay.

Tara

I wasn't in.

CRAIG

I mean, I mean, you weren't around in 1912.

Steve Spoon

The evolution went from hand crank to gasoline.

Tara

Right.

CRAIG

Well, yeah, that's true. Okay, so like in like ice cream makers, I mean, like the big evolution of ice cream makers that has got an electric motor rather than a hand crank motor. Oh yeah, it's still an ice cream maker. I— but this, this is— but again, this is why I think definition— but like, this, this is also like the fight that we're having in our culture, right? Like, what, what, what is a man? What is a woman? That was like the biggest documentary of 2021.

Steve Spoon

Oh dear God.

CRAIG

And, and like, but like, that's, that's the whole point is like—

Steve Spoon

Well, here's, here's the thing of it, and, and I, and I know I exactly what both of you are saying is the fact that as society progresses People want to change the definition, right?

Tara

Right.

CRAIG

Scoot up so people can hear you a little bit.

Steve Spoon

I'm sorry.

CRAIG

Yeah, you're good.

Steve Spoon

Well, I moved.

CRAIG

I got her. No, you got her water. Thank you.

Steve Spoon

Apologize. I think that's—

CRAIG

at the end of the day, it was a really nice thing to do.

Tara

Indeed.

Steve Spoon

Damn, you're killing me, Stahl. You're gonna have to hire me an Uber by the time I get out of here. Drink. Oh, thank you. Yep. So You know, and, and I agree, but, but I think that that is the problem, is as society has evolved, they want to change the definition of what things are, right? And, and I think that that goes back to everything, right?

Tara

Yes.

Steve Spoon

To what an appliance is and/or to what a man, woman, or child is, right? Right. So I, I think, I think that the default here is in the beginning it was whatever did something for you, created a service for you. Like, it drains water, it holds water, therefore it does something.

CRAIG

Right?

Steve Spoon

So the original definition is this is an appliance.

CRAIG

Well, okay. So it's, it's a device or piece of equipment designed to perform a specific task, typically a domestic one.

Steve Spoon

Well, I mean, now society has evolved. So now the thought process is, is if you, if you have an appliance, is something powered or empowered to create convenience for you.

Tara

Yeah.

Steve Spoon

Right? So that's where she went immediately, electricity, right?

CRAIG

Yeah.

Steve Spoon

Because that's the base, right?

Tara

Well, how about this? How about like, uh, back when people used to have ice boxes, like a literal just block of ice that wasn't plugged into anything?

CRAIG

Yeah, it was a cooler basically.

Tara

Exactly. Yeah, it wasn't an appliance back then.

Steve Spoon

Yes, it was.

Tara

Was it though?

Steve Spoon

Did it do a service?

CRAIG

Kept food cool. That's right.

Tara

That's what I'm saying. Like, so how do you go from like having a block of ice in a box to now it being like a refrigerator freezer?

Steve Spoon

Because it's run by electricity instead of the deal. But the difference is it's, it's still doing the—

Tara

on par.

Steve Spoon

Yeah, on par.

Tara

Maybe we need to look up the definition of a tool because I keep going back to that. Like, things are just—

Steve Spoon

I know a lot of people who are tools, but that's not—

CRAIG

you know, we might see some pictures of people is the problem.

Tara

Every day.

CRAIG

Well, all right, so at the end of the day, right? Okay, so, so this, this actually makes a very, a very clear distinction, I think. Um, so the, uh, anyway, the definition of a tool is a device or implement, especially one held in the hand, used to carry out a particular function. So I think I think the distinction there is that tool is generally held in the hand. I'm just gonna put the camera on you because I like the face that you're making right now.

Tara

I'm just— what's the second line of that definition? I just feel like there's more to it, you know what I mean?

CRAIG

But the second definition is a distinct design in the tooling of a book.

Tara

Yeah, that's not where I was going.

CRAIG

It's not helpful, but like, that is tooling, you know, like in leatherwork and different things.

Steve Spoon

Absolutely.

CRAIG

That makes a lot of sense to me. Um, anyway, I don't know.

Tara

Nathan tells me all the time that I, I make up my own words.

Steve Spoon

Oh, I thought he— that's not where I thought where it was going. I was like, holy mackerel, poor Nathan.

Tara

He's like, is that even a word? I'm like, yeah. I don't think so.

Steve Spoon

Like, one of the very smartest guys you ever want to meet, by the way.

CRAIG

Oh yeah?

Tara

Oh yeah.

Steve Spoon

You want to build a rock crawler from nothing? Your guy.

CRAIG

I love building stuff from nothing.

Tara

He's like my own personal in-house Tech support, like literally he could if he cannot fix it. It's just it's it's dead.

CRAIG

It's done.

Tara

It's gone.

CRAIG

Yeah.

Tara

Yeah. It's scrap.

Steve Spoon

What you you you're in a rush deal and and somebody has to set up the the laser printer or the engraver, right? You know, poor Nathan come walking in the door and he's like, okay, I'll do it.

Tara

You know, he's an engineer for heavy lift and transport company.

CRAIG

Okay.

Tara

And so oh.

Steve Spoon

I'm telling you, dude is sharper than a tack. It's scary smart.

Tara

When he comes home, I'm like, can you help me with this?

CRAIG

Can you say the name of the company?

Tara

Is it— Sarens.

CRAIG

Sarens. Okay. Like, what kind of stuff do they transport?

Tara

So they build like levee crossings, move bridges.

Steve Spoon

Oh, wow.

CRAIG

Like big, big stuff.

Tara

Yes. Yeah.

Steve Spoon

Wow.

Tara

Like the amount of weight that they hand— I can't even— I have no concept of it. I just can't even wrap my head around that.

CRAIG

Yeah. So like, I had a, I had a client over by the airport, uh, a few years back, and it was this massive warehouse. I think the ceiling in the, in the thing was probably 50, 70 feet, and the whole business was building custom I-beams. And like, he, you know, he usually had like 50, 60 guys on the floor.

Tara

Yep.

CRAIG

And in the front office, supporting everything that was going on in the warehouse. And I talked to him one day, I was like, dude, you're just building I-beams. How are you operating? Because I saw their inventory, it wasn't much.

Tara

Right.

CRAIG

And I was like, how does this work? And he goes, listen, man, a custom I-beam, like a custom I-beam, because there's standard ones apparently, and then there's custom ones. And he's like, usually they run for about $1 million. I was like, holy crap.

Steve Spoon

Yeah.

CRAIG

Like, yeah, I can understand how you run a business like this. You, you need to move like 4 I-beams this year in order to operate this business, like, to break even.

Steve Spoon

And, you know, the 5th one's just icing on the cake.

Tara

That's right.

CRAIG

And, like, because he, because he was telling me, he's like, that's the minimum.

Steve Spoon

Wow.

CRAIG

You know, for a custom one. And I, I'm sitting there watching, like, I'm— he, he, he had me out there because he was infested with black widow spiders just like all over the place.

Steve Spoon

Oh Lord.

CRAIG

Um, and yeah, yeah, I, I don't do the creepy crawly stuff either.

Tara

No.

Steve Spoon

Well, you know, everybody knows who the man is when the flying cockroach and you start to go get the .45. Yeah, I'm just saying, you know.

Tara

You know, spiders, they don't bother me if I know they're there. They're fine. But when I think about like what you're saying, just infested with all these spiders, it just took me back to the days of like with my horse and walking through the barn and becoming an in— like instant ninja. Just the moment you walk into a cobweb, because you don't know where— what kind of spider it was or where it is. Is it in my hair?

Steve Spoon

I know that feeling. Yeah, about every other day crawling through the attic and all of a sudden, oh yeah, there's something. Yeah, yeah, yeah.

CRAIG

So here's, here's what I know is like when people say that they're not bothered by spiders there is a threshold for where that is true, right? Because like, if the spider is like this big, like most people are gonna be like, I can step on that. When the spider's this big, like it becomes a whole different sport.

Steve Spoon

So, so let me, let me ask you a question.

Tara

Uh-huh.

Steve Spoon

The bigger the spider, right, doesn't mean the more dangerous the spider.

CRAIG

No, correct? Not at all.

Steve Spoon

Actually, it's the opposite, correct?

CRAIG

Well, it can be. That can be the case. So—

Steve Spoon

Oh, you're just now gonna like really bust my bubble, and now I'm gonna be like every spider I see that's like the size of my hand, I'm gonna be like, you know.

CRAIG

What? Okay, so like it's just here, yes, that's probably true.

Steve Spoon

Okay.

CRAIG

So, and I— the only reason I say probably true is because we have these, you know, people who trade in exotics, you know, that bring in species from outside of our country, because some of the most dangerous spiders in the world are from Australia and they're massive.

Tara

Because everything there wants to kill you.

CRAIG

Everything. Yeah, that is absolutely true.

Steve Spoon

Well, that's why most Australians are like half crazy, right?

CRAIG

Because you'd have to live there. Yeah.

Steve Spoon

I mean, even their alcohol's much stronger than what ours is.

CRAIG

True story.

Steve Spoon

Because you have to live there.

CRAIG

Yeah.

Steve Spoon

And you've been there, haven't you?

Tara

Nathan has. I haven't been to Australia.

Steve Spoon

I mean, name a country. Ask her. Name a country and she's probably been there.

CRAIG

Yeah. Like Eastern Europe? Like, which, which one's in Eastern? Because I've been to the Ukraine.

Tara

Well, I mean, I just got back from Budapest a couple months ago. That's my favorite.

CRAIG

That's okay. So that's my favorite city in Eastern Europe.

Tara

Is it really?

CRAIG

Absolutely.

Tara

It's beautiful.

CRAIG

Like cobblestone streets still.

Tara

So the Buda side is— it's incredibly different. Like, Buda's on one side of the river, Pest's on the other side, and they're 100% different. It's unbelievable.

CRAIG

Okay, so have you heard about some of the political stuff happening?

Tara

Yes.

CRAIG

there. It is—

Tara

They will not talk about it either.

CRAIG

Really?

Tara

It's still like, it goes back to, I mean, of just centuries of them being taken over, right? Like, Hungary literally has never won a battle. Like, whoever wanted to come in and invade and take over did. And, well, okay, so I mean, you were persecuted and killed for talking about political situations at all. And so even though, like, I don't think it's that dire now, But I mean, they're part of the UN, and in order to be part of the UN, you have to be a democracy. And some of the things that are, that are happening over there are not the definition of a democracy. And if you ask someone that, you know, a local, about what's going on, that's the end of the conversation.

CRAIG

Yeah. Well, so like when I, when I went, one of the big things that everyone wanted to show us was there's a memorial Across the bridge, and I forget which bridge it was, but we're like the one time they staved off the communists from taking Budapest.

Tara

Yeah.

CRAIG

Right. And so like there's a memorial over there, and it's across the bridge. They're like, yeah, go check it out over there. So but what I was talking about is they have some crazy tax incentives.

Tara

Yeah. What?

CRAIG

Sorry, what'd you say?

Tara

The one time.

CRAIG

Just the one. Yeah, that's true. Yeah, no, it is.

Tara

It's true.

CRAIG

It's kind of like Poland.

Tara

And they're the nicest people.

Steve Spoon

Or, or, or the, the, the standing joke with most Canadians is, is, you know, if, if you want a, a French gun, it's only been used— it's only been dropped once. Sorry.

CRAIG

So, but, but one of the things they're doing in, in Hungary right now is they're offering tax incentives for grandparents who provide childcare. For families.

Tara

Nice.

CRAIG

Yeah, and yeah, right? And so what the better people would take care of children? Yeah.

Steve Spoon

No, I mean honestly, right?

Tara

I mean, I grew up with my grandparents.

Steve Spoon

That's what's wrong with you.

CRAIG

Jeez. You say that like it's the only thing.

Steve Spoon

Well, at the end of the day, at the end of the day.

CRAIG

This is a dangerous game, Steve.

Steve Spoon

Oh, I know. Um, you came up with it.

CRAIG

No, but like, so one of the things, one of the, one of the stats that they're seeing across the board, like worldwide, uh, particularly like in, in China, is a decline in the birth rate. And, and so like they're actually seeing a population decrease happen because people are having less and less and less children. Um, and it's, it's looking to be like a real problem because we're not going to have the workforce to You know, to supply the world with the food that they need with the aging population that still exists because people are living longer.

Tara

Ba ba ba ba ba.

Steve Spoon

Why would you have children if you have a girl? They want you to dispose of it. I mean, what what what?

Tara

Yeah, in China, I mean.

Steve Spoon

Yeah yeah absolutely. Yeah yeah. So anything about anyway, because you're hungry.

CRAIG

What they're doing in Hungary is they're providing additional tax incentives even for people that move into the country. to provide for kids. And, and so they're going like, we're going to give tax incentives to the parents, and we're also going to give tax incentives to the direct grandparents because we know that they're probably retired or potentially soon to be retired and going to be helping out with the kids. And if they can show that they're helping out with the kids, we're going to provide them with a tax incentive to do so because we want to encourage families to have more and more and more kids. So it's kind of an interesting thing that they're doing.

Tara

It is.

CRAIG

Um, that no other country has tried out before. And it seems to be working really, really well. Like, people are like, oh, like, I actually have a financial incentive to have children. Why wouldn't I have children?

Steve Spoon

And, and the great thing about it is, is, is it's not just incentivizing mom and dad, right? Right. I mean, because, I mean, what do we do here in the United States? What, they freeze your property taxes at 65?

Tara

Yeah.

Steve Spoon

That's— they tax your Social Security. I mean, what are we doing here, folks? Right?

CRAIG

Yeah.

Steve Spoon

I mean, and, and what drives me crazy is the minute that your kids graduate high school, you're still stuck paying what, school taxes? So I'm paying for a $4 million— I'm just picking a number.

CRAIG

Sure.

Steve Spoon

I'm just being sarcastic, but, you know, football field and, and athletic center. I don't have any kids that benefit from that. Why am I still paying for that? Right? But that's pretty progressive thinking on Hungary's part, right? By investing back into the family itself. I mean, we should see more of that in the United States. I mean, truly.

Tara

Yeah.

CRAIG

No, really, we should.

Steve Spoon

I agree. I mean, we claim that we're leaders, but are we?

Tara

In a lot of things, we are not.

Steve Spoon

I agree. I agree wholeheartedly. And don't get me wrong, I love this country. That's not what I'm saying. I think that that's a fault that we have is for many, many, many years, I think that we've seen that decline across the board.

CRAIG

Yeah. I mean, when it comes to, like, our country, one of the— I think one of the best statements I've ever heard about this kind of stuff is, like, we have the absolute worst system in the world except for everybody else's.

Steve Spoon

Yes and no. Right? Yes and no.

CRAIG

Well, I mean, there's things we can learn from other people for sure. I mean, but, like, in general, we have things pretty good.

Steve Spoon

Oh, absolutely. You know, you turn—

Tara

Go to my best far as like, you know, giving back to families like what Hungary's doing.

CRAIG

Yeah.

Tara

I mean, there's so many different fronts that we could do better here. Like maternity leave, for example. We have the shortest maternity leave in the world.

Steve Spoon

You know, healthcare, everybody claims, oh, let's look at Canada. Look how great Canada is. Canada, Canada, Canada, right? But why is it that people that have like bad knees, or a bad back or bad shoulder that needed absolute surgery, and the country says, no, no, you can wait 3 or 4 or 5 years.

CRAIG

Yeah.

Steve Spoon

They come to the United States and lo and behold, they fall down and they have to have emergency surgery so they can bill Canada.

CRAIG

Yeah. Right?

Steve Spoon

Because they can't get in to get help, right? Because they don't deem it necessary enough. So I mean, everybody's got their fault, right? I mean, in, in realistic thought processes. But in all in all, there— I don't think that there's another country that you can riverboat gamble a stupid little insulation company or, or design works because you wanted what, more freedom? Yeah, I mean, tell me how you started yours.

Tara

Um, so when I graduated from A&M, my first job actually took me to The Woodlands because I was I worked for a cardiopulmonary device company and I was their microbiologist. So I would travel about 50% of my time making sure that our devices didn't kill you on the operating table.

CRAIG

It's helpful.

Steve Spoon

Good thing.

CRAIG

Yeah.

Tara

But the problem with that is that when I moved to The Woodlands, my daughter, she was an infant and traveling half the time was not very conducive to family life at all. So I grew up an hour on the other side of town in Clear Lake. I would drive an hour to go drop her off with my grandmother just so I could hop on a plane, be gone for a week.

Steve Spoon

Oh my gosh.

Tara

Yeah.

Steve Spoon

No tax incentives, just to say.

Tara

No tax incentives.

Steve Spoon

So at the end of the day, at the end of the day.

Tara

And then, um, you know, when I was in town and, and working at the office and she would stay with a sitter, you know, during the day, um, by the time I picked her up, had time for dinner, bath, and bed, and that was it. And I would take her to the sitter the next day in her jammies with her backpack, you know. So it was just, um, it was just time I was never gonna get back. And when we moved to The Woodlands, I was the youngest of all of my friends that moved here. There was— I mean, the mall was literally the only thing up here at the time. This was in 2000.

CRAIG

Yeah, no, I remember that.

Tara

There was nothing to do for someone in your early 20s up here in The Woodlands. You were driving somewhere else.

CRAIG

That mall was a big deal too.

Tara

And I don't even like the mall.

CRAIG

Same. I hate the mall.

Tara

It was not an attractive thing for me to do. But anyway, our idea of entertainment on the weekends, we'd go and watch our friend's son's Little League game because there was literally nothing else to do. And we're sitting at this game. And I'm looking around and they have little Johnny's team logo, his name, his number on everything— his gear, his bag, the parents' shirts, hats, socks. Like, it was everywhere. And just talking with the parents in the stands, and, and they were talking about how, um, they had to delay team pictures again because the uniforms they had ordered months ago still weren't in on time.

Steve Spoon

Oh my gosh.

Tara

And so I just, it was like an evolution of thought really. And as I'm sitting there and I'm starting the mental calculator of how much they are spending on all this stuff and it's just one team, one age group, one town.

CRAIG

Yeah.

Tara

I was just like, I could do this better. And so about 6 to 9 months later, because you're always trying to think of like, okay, what industry is never going to be obsolete? You don't want the flash in the pan.

CRAIG

Yeah, absolutely.

Tara

especially if you're going to quit your career and go out on your own. I mean, that's scary enough. You want something that's going to be pretty sustainable. And I'll never forget when I finally got my whole thought process down, got a business plan for Design Works. This is what I'm going to do. Presented it to my mom, who was a school teacher my whole life. And when it was all said and done, the only thing that she heard out of the whole spiel was embroidery. And she goes, you mean to tell me you went to A&M so you can sew? I started laughing. I was like, I can't sew. I cannot sew. I was like, but I'm good with computers and the computer sews.

CRAIG

Yeah. Tell the computer what to do.

Steve Spoon

Yeah.

Tara

I was like, you think about it. You have these high school kids running these embroidery machines in a little kiosk in the middle of the mall. I think we're going to figure this out.

CRAIG

Absolutely.

Steve Spoon

How many t-shirts do you think you do a year?

Tara

I can't even. I have no idea.

Steve Spoon

Million?

Tara

Probably. Yeah.

Steve Spoon

2?

Tara

Maybe.

CRAIG

She hasn't counted.

Steve Spoon

I've been in her living room where I've had to step over stacks, and I'm like, I know that company, I know that company, I know that company. And it's just, they're everywhere, right? And that's— it's amazing So, um, was it last year? My daughter. So my daughter's a schoolteacher.

Tara

Oh, yeah.

Steve Spoon

Okay. Yeah. Oh my God.

CRAIG

What, what, what'd you say?

Tara

The fun run.

CRAIG

The fun run.

Tara

Okay.

Steve Spoon

At the school, which was not fun for us. Just, I'm just saying, right?

CRAIG

Yeah. So my daughter advertising.

Steve Spoon

Yeah. Well, my, my daughter calls, you know, um, at the umph hour, right? I mean, it was, it was bad.

Tara

It was crunch time.

CRAIG

Yeah, yeah.

Steve Spoon

And seriously, and she's like, my son-in-law is a process engineer and very intelligent young man, but he's going off Walmart dollars. So they've got this outrageous figure. What was it, like $9,000 or something? It was crazy, right? Because he's thinking, you know, you go to Walmart, you buy 300 t-shirts at, you know, whatever, right?

CRAIG

Yeah.

Steve Spoon

And then you have them printed. And I'm like, no, no, no, that's not the way this works, right? So I finally convinced him to call Tara. And then after, once Ashlyn kept calling me and then I'd have to call Tara, and then we go around and I'm finally, I'm like, would you two just talk? Leave, get me out of this, right? And, and, uh, then it was like, well, who's paying for all this? And of course, um, Matt Tucker, Freedom Plumbing, awesome gentleman. Um, I, I contacted him, like, like I said, it was like the zero hour, right?

Tara

I'm like, dude, We need a sponsor.

Steve Spoon

Yeah, would you split this with me? Because I, I really don't want to eat this by myself. And he did, and, and God bless him. Thank you so much, Matt. Um, but he did come to the deal, and, and she did all of it. And she managed all the teachers, all the principals, all the chaos. She handled all of it. And, and I, I just— you do that on a daily basis though.

Tara

Yeah.

Steve Spoon

And I don't know how you do it. Is it alcohol? I'm just saying, you know.

Tara

At the end of the day.

CRAIG

Yeah, at the end of the day. If I had any more, I'd take a drink.

Steve Spoon

Yeah.

Tara

And honestly, like, I would say like 7 out of 10 orders are going to be those rush situations. It's just the nature of the beast. We know it's coming. Yeah. We set realistic expectations on what can and cannot be done. You know, it's like, do you want it or do you want it done right? You know, because otherwise we're not going to do it.

CRAIG

What is a reasonable turnaround time? Because I know there's a lot of people listening to this. They're like, okay, I need that for my Little League team. I need that for my company. I need that for, you know, fundraiser that we're doing. What's a reasonable turnaround time for like t-shirts?

Tara

So our standard turnaround time that we tell everyone is 7 to 10 business days.

CRAIG

Okay.

Tara

That's from start to finish. From the time we have the order placed, the artwork is approved. you know, payment, everything. Like it's, um, but of course it also depends on, on what you're ordering as well, because when you offer literally everything under the sun, basically, yeah, like some things are going to take longer than others, you know. Um, so I mean, we're talking outside of like polos and t-shirts and stuff. We're talking like, you know, um, plastic water bottles, notebooks. I mean, the list goes on and on and on.

CRAIG

Well, and as you, as you make things more complicated, like if you on a t-shirt, like if you're talking like multiple colors, Huh?

Tara

The time it takes to print 5 colors as opposed to 1, it's minuscule.

CRAIG

So, but like, what about if you're doing like, you know, front, back, sleeve, you know, kind of a deal? Is it the same kind of deal or?

Tara

No, I mean, I mean, it doesn't really affect the timeline if that's what you're asking.

CRAIG

Yeah, that's what I'm asking.

Tara

Yeah, no, no, not at all. I mean, obviously we have to run it through 3 times instead of twice or once or whatever.

Steve Spoon

Once you're in the queue, you're in the queue.

Tara

Yes. Yeah. And if they're— and if an order is ready early, then great. Like, everyone's even happier, right?

CRAIG

Yeah, absolutely.

Tara

So if your order is ready in 3 to 5 days instead of 7 to 10, well, yeah, we turn it out. But, you know, we have a production manager, and you look at the calendar and you know how much time things are going to take, you know, to produce certain things. And when someone calls and says, I waited till the last minute— it's exactly how I met Nathan. Because he did the exact same thing.

Steve Spoon

Well, good things come from that.

Tara

That's right. That's right. Exactly. So, yeah. So when things like that happen where it's the last minute and we can plug it into the schedule, we do. We will work with anybody at any time if it's feasible. If it's not, we're not going to overpromise and underdeliver. Yeah.

CRAIG

Yeah.

Tara

But I will say though, like, especially with like the schools, like the The number one hurdle for every single order is artwork.

CRAIG

Ooh.

Tara

Every time.

Steve Spoon

Oh Lord.

Tara

Every time.

CRAIG

So when you say artwork, you mean people getting you usable artwork?

Tara

Correct.

CRAIG

Yeah, I would imagine so.

Tara

I can't tell you how many times I get a screenshot of an image online from someone's phone and they send that to me and say, can you print that? And I'm like, print what? Because that's not artwork.

Steve Spoon

Yeah, so the, the real world word here is vector file.

Tara

Yes.

Steve Spoon

And if it's not in vector, it's not a file.

Tara

Which a vector file is like the original file that was created when it was drawn.

CRAIG

Is that typically like a PNG? Is that—

Tara

No, I mean, it could be turned into a PNG. The only thing about that is like we use— we have to use the PNG to do like a direct-to-garment print because that's what the printer software requires, right? But a PNG file itself, I can't change the properties of it. It's called like a flat file, like a JPEG or it's a bitmap. Like I can't, if you gave me a PNG and it's in red, but you want it printed in white, I couldn't do that. It's gonna print red.

CRAIG

You want the editable file.

Tara

Yeah, where I can pick the layers apart.

CRAIG

Right, yeah, I got you, okay.

Steve Spoon

Yeah. And so what I've learned over all the years that she's edumacated me, Is it like if you give her a, um, a typical JPEG, if you blow it up 10,000 times, that straight line is blocks, right?

Tara

Yeah, it's pixelated.

Steve Spoon

Yeah. And so the vector file will be a perfect line, right?

Tara

No matter how much you magnify it, right? Right.

Steve Spoon

So you, you have the clean, right? Yeah, it's nice, the crisp look that you're looking for.

Tara

See, and if you put 2 next to each other, like if you had something printed with the wrong file type and then one that's printed with the correct one, you will— you can tell the difference.

Steve Spoon

One's kind of a little bit more fuzzy, right?

CRAIG

Does it make a— does it make a difference with the embroidery?

Tara

Not at all.

CRAIG

Okay, I didn't think so.

Tara

Yeah, because embroidery, you have to assign stitches over an image. So it doesn't matter what kind of quality that is, you just have to know how to digitize it. Yeah.

Steve Spoon

So the cool thing about it is, is like, you, you see me walk around my notebook, right?

CRAIG

Yeah.

Steve Spoon

So she can take and use a laser and make a brand. So like your leather hats that have that, that brand look. Yeah, that's what she does.

CRAIG

Okay.

Steve Spoon

So it, it's, it, the, the, the thought process is, is to go to Tara and say I would like to do that, and then she'll tell you how to do it. Okay, am I not right? You're correct, because I'm down to the point now where I just call you up and say, I want this done, and I just hang up because the rest of it is minutia to me. Yeah, right, because she starts talking in vector files and this and that, and I'm like, don't care, just please. Yeah, I, I you know, she's— but, but that's the, the creative side of you coming out, right? And attention to detail. Holy mackerel.

Tara

So some of our mutual friends, Rob and Christy with RWB Electric, just did an order for them. And they have a, a 2-color logo, but they have it on 3 different sides: front, back, and the sleeve, right?

Steve Spoon

Okay, yeah.

Tara

And the very first time she wanted to place an order, I think it was to be like 18 pieces. And I said, okay, so realistically, how many shirts do you order per year? And she gave me a number. And I said, all right, I said, how about we do this? Because if you get to a certain number, like your quantity, then there's no setup. So if she was going to do a setup for just 18 shirts, I mean, she was going to spend like a couple hundred dollars just on setup, right? So I was like, if you're gonna do multiple shirts throughout the year, same design, we're not changing anything, like it's going to be the same shirts every single time. I was like,

Tara

why don't we just go ahead and print 75 prints? Just print them. Like, I will run your 18 shirts and then I'll just keep printing on paper instead of a shirt, right?

CRAIG

Right.

Tara

I'm just gonna print on paper and I'm gonna just print your logos and keep them on file. So the next time you order, you can order 6 shirts and you've already paid for the prints and you're gonna get 75-piece pricing as opposed to 18 piece pricing with a ridiculous setup fee. Who doesn't like that? We do that. But I mean, that's— again, instead of just taking their money, which any company would have done, yeah, like you have to think about budgets, right? Like what's all— what's going to be best for your customer in the long run too. So here we are, we did those 18 shirts. She just emailed me today, she's like, I got

Tara

a new employee, I need 6 shirts. Well, now she's only paying for the shirt, right? We have the prints and we just grab the prints done and they're going to be ready in like 2 days.

Steve Spoon

So the, the burning question I've been wanting to ask all night, and I've kind of held this toward the end, is what is your biggest pet peeve?

Tara

Oh gosh, how am I going to narrow that down?

Steve Spoon

In your industry, what is your biggest pet peeve?

Tara

With the industry or with Customers, customers, but their lack of planning being my emergency.

CRAIG

Yeah.

Steve Spoon

You know what I thought it was going to be?

Tara

What?

CRAIG

What?

Tara

Let us.

Steve Spoon

I mean, honestly, it was going to be seriously. So, um, I really thought it was going to be the fact that you sign off on the artwork. Oh, you you go through all the hoops. You come to the mutual agreement, and then when it's done. they don't like it and they claim it's something totally different. Yeah, because in their mind they had X, Y, and Z, and it might have been, you know.

Tara

So ironically, even though I've been doing this for 21 years, you would think that that would happen quite often. I can count on one hand how many times that has happened in 21 years. And the reason I can is because since we do artwork proofs and people sign off on it, if anybody says boo about it, I'm like, Look, like, you— yeah, this was your opportunity to change anything.

Steve Spoon

It's only the people I hear about then.

Tara

I think you're speaking of one in particular, but yeah.

Steve Spoon

Yeah. So, yeah, okay. I, I thought that that would happen more often, and that's why I asked.

Tara

It doesn't.

CRAIG

Yeah, really?

Tara

Yeah.

CRAIG

All right, so I got, I got one more thing I want us, I want us to talk about before we, we wrap up because we're just over the hour mark. And I don't want to.

Tara

That went fast.

CRAIG

Yeah, right. So I came across this this account on Instagram today, and it is the okay. What they claim is that we have created the only building system that's compatible with scalable factory mass production, and it is the the name of the where where is it? Uh, it's called Boxabl, but it's B-O-X-A-B-L, and it is a home that you can set up in an hour. And it— you— they ship it to you and then you unfold it.

Tara

Is it like a tiny home?

CRAIG

It is like a tiny home, but they're modular, so you can stack them and then put them together. And so like, you guys can look like—

Tara

You can have a 3-story tiny home?

CRAIG

You could.

Steve Spoon

Technically, starting to sound like Tetris.

CRAIG

It is kind of like Tetris.

Steve Spoon

I'm just saying.

CRAIG

And like, they're not, they're not horrible looking. And they're all flat-roofed. And then you can add a roof.

Steve Spoon

We're going backwards in time. You know that, right? You know, the, you know, a lot of these, these Victorian houses that we see were bought from Sears and Roebuck.

CRAIG

Oh, yeah, yeah, yeah. The kit homes. Yeah, no. And they were like $15,000 or something like that.

Steve Spoon

Yeah, and they were sold in the magazines. Yeah, and we're talking like the, the plantation wraparound porch.

CRAIG

I mean, it's not like a box, right?

Steve Spoon

I mean, they were really nice houses, and that's what I'm saying. It— this feels like we're going back in time.

CRAIG

Yeah, well, I mean, so here's the thing.

Steve Spoon

No, no, let me guess, you're going to tell me that they were all done by a, um, what kind of printer is that?

CRAIG

3D printer? 3D printer? No, I don't think they were 3D printed. I mean, like, they're, they're made, they're made in a warehouse. I've seen pictures of like their, their factory where they're making these things. I don't know what kind of insulation they're putting in them, and I know you'd probably ask me that question. Um, but I, for— I mean, like, at the end of the day, they—

Steve Spoon

Damn it, you're driving home.

CRAIG

They, they seem to be pretty functional and cool looking. I don't know what the price is. My, my thing with, with it is I've seen this for the last 3 or 4 years where people are like, do you know you can buy a house on Amazon? And I always like, I'm always interested in it, so I follow the link to see what it is, and the links never work. Like, they've shut down production or that product's gone away. These guys seem to have figured it out. I went to like, they have close, they have like close to like 700,000 followers on Instagram.

Tara

I wonder how much shipping is.

CRAIG

I would—

Tara

that just— does it cost to ship your house?

Steve Spoon

Well, you can turn right around and you can, you can put something on an 18-wheeler and ship it from here to the Midwest for anywhere between $300 to $500. Because freight, freight delivery, right?

Tara

Right.

Steve Spoon

They're not going to just ship one thing. Right. Put multiple things on that trailer. Yeah. So, you know, in the long run, shipping probably is not horrific.

Tara

Yeah.

CRAIG

No. And they come, they come in like a pretty small package considering it's a house. Yeah. It's Tetris, right? Well, like, and I, I wish, okay. I wish, I wish we had a bigger budget here, though. I'd put it up on the, on the flat screen so we could see.

Tara

Yeah.

CRAIG

But, like, when you watch it, like, unfold, it's the craziest looking thing. And, like, it literally just sets up in, like, an hour. And I'm like, how, like, for, for some of these tiny home communities, which are still a thing, even though more and more people are moving away from them post-COVID, because I think people that got stuck in tiny homes were like, this is way too small.

Steve Spoon

I can't get away from you.

CRAIG

That's right.

Steve Spoon

So, I mean, my wife and I had this conversation and we were in full agreeance that the minimum is a 3-bedroom house because she needs to get away from me and I definitely need to get away from her. And we agree that we both need our own space, right? So how people live within like, you know, 200 square feet is beyond me.

Tara

Yeah.

CRAIG

Sorry, I'm gonna have it— I'm gonna have to move this. I just lost her camera, so— oh, trying to make some adjustments here. Yeah, yeah. So which means we probably need to wrap things up. So why is this not? I don't know what's going on. Oh, it's because that one's that one's the one that's working. This one's the one that died.

Steve Spoon

He's from A&M. Hey, saying true story.

CRAIG

There we go. There we go. Okay, so yeah, no, I think go Cougs.

Tara

Stop.

Steve Spoon

I can I can deedle her.

CRAIG

Is that like is that like U of H? Is that what he's is that what he's doing? Yeah.

Tara

like he has a dog in that fight at all.

CRAIG

I think they're like in a Little League conference.

Tara

Did you?

Steve Spoon

Yes, I did.

Tara

Oh, I didn't know that.

Steve Spoon

University of Criminal Law.

Tara

Go Cougar High!

Steve Spoon

101.

CRAIG

What conference are they in now? Is that like Southwest Little League? Is that—

Steve Spoon

do any of us really follow any of that anymore?

CRAIG

Yeah.

Steve Spoon

I mean, Saban's gonna win pretty much 99% of it all anyway, so do we even care?

CRAIG

When I was genuinely curious, because I know— I didn't know if U of H got brought over to the Big 12.

Steve Spoon

They did.

CRAIG

Did they really? Yeah. Good for them.

Steve Spoon

So along A&M, UT, TCU, Oklahoma, one of their biggest places they all recruit from is Houston.

CRAIG

Oh yeah, like you're talking about the city?

Steve Spoon

Yeah. So there's been basically an unwritten rule that you can't get in the Big 12 or Big 8 because you would take their recruits away from them. Yeah, that's why U of H has struggled forever and ever and ever.

CRAIG

Yeah, so they've had a couple of good teams over the years.

Steve Spoon

Oh, absolutely.

CRAIG

Is there— Conference USA, is that what they were in before?

Steve Spoon

Yeah, and Conference USA has some really good talent. It's just like you have 1 or 2 in this side of the conference and 1 or 2 on this side of the conference. They just— right, not, you know, like the Big 8, Big 12. Yeah, Big Ten.

CRAIG

All right, so before you— I lose another camera. Yeah, uh, let everybody know where they can get a hold of you.

Steve Spoon

Um, Victory Installation, uh, www.victoryinstallation.com. Um, you can contact us for all your needs for home insulation and ventilation.

CRAIG

And Tara, where can people find you?

Tara

Yeah, Tara, where can you find you?

CRAIG

designworksii.com. Okay.

Tara

And, uh, I mean, contact phone number is 281-419-4610. Uh, you can shoot us an email, send us— give us a call. I mean, we're on Facebook, Instagram.

CRAIG

Yeah.

Tara

Yeah.

CRAIG

Easy to get a hold of.

Tara

Very.

CRAIG

Awesome.

Tara

Yes.

CRAIG

Awesome. Well, I'm gonna wrap it up. Uh, everybody, thank you so much for, for joining us for another episode here of The Homeowner Show. I know it was so much better because Kevin and his giant red beard weren't here saying his favorite catchphrase that got Steve a little tipsy. Um, go ahead, say it. If you haven't yet, hit the subscribe button, follow us, uh, go watch the live feed over on YouTube and Facebook. We appreciate everything you guys do to support the show. Uh, until then, in the next episode, we'll see you later.

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