Show notes

What would you say if you could have complete control over your exterior lighting around your entire house? In this episode Craig and Kevin interview Marc Holway, sales representative with Jellyfish Lighting. Imagine never having to put up or take down Christmas lights ever again. Then, imagine the ability to change the color, pattern, and even which lights turn on and at what time. You’ve just imagined a fraction of what Jellyfish can do for your home. This product is amazing, and we think you’ll be drooling over it like we did after listening to this episode.

Transcript

915 segments
KEVIN

This is episode number 153 of The Homeowner Show. Whether you're DIY or looking to hire, we're here to help you find the best information and options for you and your home. My name is Kevin Hacken, and here with me is Craig Williams.

CRAIG

Hello, hello, hello, and welcome to The Homeowner Show. We're glad that you could join us today. How's everybody doing out there? We are so glad that you could be with us in The Homeowner Show studios. Live on the Facebooks.

KEVIN

Dude, it feels good to be back, man. So I mean, just been gone for a while, and then last week with the crazy COVID stuff, you know, it's good to be back in the studio, man.

CRAIG

I'm glad that we poured a bucket of Clorox over you before you came into the studio. No kidding.

KEVIN

Yeah, thankfully I never had any issues. It was just my wife. My kids hadn't had any issues or anything like that. So Thankfully, it's just been pretty, pretty easy so far. So hopefully, hopefully we're done with this and no more.

CRAIG

Yeah. Well, I also think it's fair to say that just because you didn't have COVID doesn't mean that you don't have any issues.

KEVIN

Oh, well, cooties for sure.

CRAIG

I keep a journal.

KEVIN

It's a fascinating journey. Well, it's, it's quite, quite thick too.

CRAIG

That's right.

KEVIN

The journal is big.

CRAIG

Yeah.

KEVIN

How you doing, man?

CRAIG

I'm a little chilly.

KEVIN

Chilly? Why? Well, I saw something that you did today.

CRAIG

I did, yeah.

KEVIN

And, you know, yeah, I don't know. It's a little weird. It looked like you were in a shower, to be honest, is what it looked like. I was like, why are you putting a picture of you on the internet of you in a shower?

CRAIG

Well, it was kind of like a shower. I was, disrobed in that, in that photo.

KEVIN

Yeah. So, well, that's weird.

CRAIG

Which, you know, it's— ladies and boys and girls, ladies and gentlemen, never a good idea to let people take pictures of you with your clothes off. All right. Just number one. No, I did. But yeah, so I did cryotherapy today. Oh, for the very first time. Interesting. Have you ever done this?

KEVIN

I've— I mean, I've, I've not ever heard of it. Not ever done it. All I've heard of, like, you know, like people that want to freeze themselves and come back to life later on in life.

CRAIG

Right. And then I think that's like cryostasis. Yeah. This is cryotherapy. Okay. So basically, and the most they'll let you do it for is 3 minutes, but for 2 minutes she took me down to -182.

KEVIN

What? What?

CRAIG

Yes.

KEVIN

That's like intense shrinkage is what that is.

CRAIG

Yeah.

KEVIN

I don't really even know what to say about that.

CRAIG

Yeah. All I had on were my unmentionables, gloves, earmuffs, and socks.

KEVIN

Wow. Okay. So you do have some things on.

CRAIG

You have something.

KEVIN

You have to be insulated a little bit.

CRAIG

It's for your extremities. Yeah. But dude, it got so cold I couldn't breathe through my nose.

KEVIN

Oh my goodness.

CRAIG

So like I could literally feel my nose getting stiff and I had like Booger sickles.

KEVIN

What?

CRAIG

Yes, it was nuts.

KEVIN

So, okay, let's ask the, the question that everyone wants to know.

CRAIG

Sure, go ahead.

KEVIN

Why did you do this?

CRAIG

Uh, so it's, it's actually a clinic called Stim Lift.

KEVIN

Okay.

CRAIG

They're a new client of mine.

KEVIN

Okay.

CRAIG

And, and so as I was taking care of what they needed me to take care of, they said, hey, do you want to, do you want to try the cryotherapy? And I was like, what's that? So they took me back and it's—

KEVIN

They're like, first of all, you got to take off all your clothes. You're like, oh crap, what?

CRAIG

Yeah. So, I mean, they give you like a robe and everything, but, and they have other kinds of therapy, other kinds of cryotherapy and heat therapy and hyperbaric therapy. And they even do IV vitamins injections. Oh, so it's like a full, like, health rejuvenation kind of a thing.

KEVIN

Okay, so I got another question though. Why? Like, what was the purpose of this?

CRAIG

Well, one, she was just asking me if I wanted to try it.

KEVIN

Okay, yeah, obviously.

CRAIG

Yeah, and so most of the time if you ask me that, the answer is gonna be yes.

KEVIN

Sure.

CRAIG

But there's apparently a lot of health benefits, all of which I can't remember at this time. If I'd remembered to bring the literature in with me, I could have. But basically with this place, you sign up, you get like a— it's like a monthly fee, and then you can come in and do like 2 cryotherapies a month, um, along with some other things that you get with your membership. Um, I'll, I'll link it up in the show notes. It's called Stem Lift. There's lots of other places that do this. This, this place was awesome. Really, really nice. Uh, the equipment was high-tech.

KEVIN

Yeah.

CRAIG

Um, I got, you know, to pick my music when I was in there.

KEVIN

For like 3 minutes? Yeah, like, I don't know, maybe like Meat Loaf, Bat Out of Hell or something.

CRAIG

It was actually some Nirvana is what I was rocking in there. Nice. But it is— if you're claustrophobic, I wouldn't recommend it. Okay. Because your, your breath gets so thick, it's palatable in the air. Like, you can see it crystallize in front of you.

KEVIN

Oh my goodness.

CRAIG

So it gets, it gets dark for one because it's so foggy because of the condensation.

KEVIN

Right.

CRAIG

In the air. So you're almost like breathing snow out almost. It's crazy.

KEVIN

So what went— How long are you cold afterward?

CRAIG

I'm like, I can— so you know how like when you're out in the snow and you're still cold when you come back in? Yeah, it's a different kind of cold than that. Like, I still feel chill, like in my bones. Really? But I'm not cold, if that— I know that's a weird way to describe it, but like, I can definitely feel what I did earlier. And this was 4 or 5 hours ago.

KEVIN

I'm going tomorrow.

CRAIG

Do it. It's—

KEVIN

it—

CRAIG

because here's the— here's the thing.

KEVIN

It's so hot, man.

CRAIG

It's free.

KEVIN

What?

CRAIG

Yeah, they— they told me like, look, if you send anybody in, it's free. The first one's free, so just go try it.

KEVIN

Okay, I'm— I'm totally doing this, uh, because I mean, it's freaking hot here.

CRAIG

It is really stinking hot.

KEVIN

I'm sure— I'm sure there's other health benefits, but if I can cool off for a little bit, I'm all in, man.

CRAIG

Apparently this is— this is like they imported a bunch of this equipment to Tokyo this year for a bunch of the Olympic athletes because they, they all use it.

KEVIN

Wait a minute. So, okay, they don't develop this technology. They're just—

CRAIG

Who's they?

KEVIN

Whoever. I mean, this company, Stem Left, they didn't develop the—

CRAIG

No, no, no. Cryotherapy has been around for a long time. Sure.

KEVIN

Okay. Yeah, but, but, okay, this all makes a little bit more sense now. But you did, uh, bring up the Olympics.

CRAIG

Yes.

KEVIN

Am I the only one who has watched some of the Olympics and gone, what the heck is that? Like, I didn't know that was a sport.

CRAIG

Yeah, I mean, I mean, like, for example, once again, I'm gonna disappoint everybody and say I don't watch sports.

KEVIN

Yeah, that's— I'm not surprised. But there's some stuff that I'm like, it What? How did you get into this?

CRAIG

Yeah, that's true.

KEVIN

I mean, one of them was like, dude, my son got into it, man. Like, he— I was like, all right, sister, go off and take a shower. We're gonna sit here and watch the Olympics and then we'll switch. And he did not wanna leave because it was team— it was team handball.

CRAIG

Okay.

KEVIN

And so basically it's 5 on 5 in a small indoor, looks like a soccer arena. And they run around and throw a ball to each other and you have to throw it into the— what looks like a soccer net. What? Where was that in high school? Like, I'm all over that.

CRAIG

Wasn't on the list.

KEVIN

It was not on the list. And, uh, there's some like indoor cycling. Like, it's not a thing. They're on these bikes that are like— I mean, they're like maybe a half inch wide. I don't even know what— how they ride these things. And it's on this indoor track that's like, you know how, uh, like IndyCars are like, um, sloped on the, on the, uh, the track?

CRAIG

Yeah, yeah, yeah. It's like that. That's weird.

KEVIN

Yeah, I know, it was weird. But anyway, it is what it is, man.

CRAIG

Anything you tell me about the Olympics, I'd be surprised.

KEVIN

Yeah. So anyway, we got a cool show for you guys today.

CRAIG

We've been excited about bringing you guys this particular topic because we have a cool guest from a really cool company.

KEVIN

Yeah.

CRAIG

Who we got today, Kev?

KEVIN

Yeah, so, uh, we got Mark Holloway on the show today, and he is with a company called Jellyfish. And so, uh, Mark, uh, glad you're here. Welcome to the show.

Marc Holway

Thanks, guys. Great to be here.

KEVIN

Well, so we— I'm just— we, we have kind of teased Jellyfish a little bit in an episode a few, a few weeks ago. where we're talking about some of the coolest, most innovative products that have come out since the beginning of the year. And I know that Jellyfish has been around for longer than that.

CRAIG

It was new to us.

KEVIN

It was new to us. And so that's one of the reasons we went ahead and put it out there. But anyway, so tell us first of all a little bit about you so that we kind of get to know you a little bit, and then maybe give us some information about how you guys got connected with Jellyfish and what Jellyfish is.

Marc Holway

So I'm actually from southern Maine. I am a master electrician. I've been a contractor for 20 years of my life.

KEVIN

Wow.

Marc Holway

I've done everything from build fiber headends, uh, at UNH and some other colleges all the way to rewiring and renovating antique homes.

KEVIN

Wow, that's awesome. So you've, you've been an electrician for a long time at this point?

Marc Holway

Yeah, I started my training for electrical in 2001.

KEVIN

Okay, wow. So yeah, you've been doing that for a long time. So, uh, how did you get connected with Jellyfish? And, uh, then go ahead and kind of jump right into what is Jellyfish.

Marc Holway

So Bryce Groves, the gentleman that patented the lights and came up with the idea, when he was developing the system, he kept having electrical questions.

KEVIN

Okay.

Marc Holway

So he'd give me a call up and say, Mark, hey, why can't I go more footage than this? Why am I— why is this shorting out? And after a while, I came out from Maine to Utah where he was, and we started— the lights, the old system that we had was 12 volts, and we bumped it up to 48 volts, which solved our or length problems. And then I just started selling it with them.

KEVIN

Hmm.

Marc Holway

And there was a point where I went back to Maine for a little bit while they were re-engineering the light. And once they had re-engineered our new controller that we build right in Utah, which is a full Linux-based computer all put together, it was go time. So I moved back out from Maine to Utah and I have I actually think I'm employee one, considering our lead installer was a subcontractor at the start. So I think I am employee one if we looked at it. But I've worked at Jellyfish in Salt Lake. I've worked at Jellyfish in Denver. Now I'm down here in the Dallas office and we're just having a lot of fun with it, the system. Does 16 million different colors. Every single light,

Marc Holway

which are 9 inches apart, is completely addressable. You can build your own custom soffit light looks, you can build your own zones, and you can control all those zones individually.

KEVIN

Wow, that's, that's really, really impressive. So when we— so when Craig's actually the one that kind of came across this to begin with And when we looked at it, it's like, dude, we're talking about like permanent Christmas lights is what it really kind of looks like to begin with. But there's so much more. Whenever you kind of look into what Jellyfish actually does, there's actually so much more to it. But where did the idea kind of originate from?

Marc Holway

Well, this is Bryce's brainchild. He just, he was a contractor himself. He was an independent builder and he was looking for something to get him off the roofs and get him from swinging a hammer.

CRAIG

Hmm.

Marc Holway

And this was something that he came up with in his own time. And just Bryce is one of those guys that once he gets an idea, if he thinks it's a good one, he pours everything into it and chases it to the end. And this is, I think the first time he called me about the lights was 2012.

CRAIG

Okay.

Marc Holway

So this has been almost a full decade of Bryce pushing for what he believes will work. And it's here. We're in 14 locations across the country now with our dealers. Our stores in Utah, Denver, Dallas, and now Houston, and we're pushing national.

CRAIG

Well, so when— how long ago did you guys open the Houston branch? Because that's, that's where Kevin and I are.

Marc Holway

Months, months ago.

KEVIN

Just months ago?

Marc Holway

We— yeah, we, uh, Bryce is actually down there right now. Um, we, uh, we've been open in Houston, I believe, 3 months now. We've been doing installs down there and selling. We're gearing up right now. We've got a couple new vans coming for both the Dallas and Houston office. So we're actually hiring right now for salespeople and installers, looking to get everyone ready for the fall push.

CRAIG

Is the fall push— that's, I mean, you're saying fall push because that's when people want to get their Christmas lights up, right?

Marc Holway

Yeah, a lot of people do look at us as just Christmas lights, but we literally can do anything you want. We can be your security lights, your safety lights, your just party lights, barbecues, 4th of July, Valentine's Day, whatever you can think of. So especially here in Texas, I got a lot of people that keep asking me, it's like, hey, my kids' school colors are these, can you do them?

CRAIG

Yeah, yeah, that's a big deal down here.

KEVIN

Well, well, you just ask me, be like, well, Is it one of the 16 million colors out there? And if so, I think we can probably accommodate you.

Marc Holway

I honestly think if you say the 16 million colors, their eyes kind of roll back. What? Yeah, that's because they can't name more than 20 colors.

KEVIN

Yeah, well, most people don't realize that colors actually have a number, like, like a letter and number sequence, and you can find letters and you know, you can go into like if you've ever worked with like Photoshop, for example, you want a very specific color, you just type in a number and a letter combination and you can find a very, very specific color, which is, I assume, exactly what y'all do in order to get the colors that you have.

Marc Holway

We can do that, but most of the time people just use the color palette.

KEVIN

Sure, sure.

CRAIG

And, and we can— I want to, I want to circle back around to that. But you said something a minute ago I want to, I want to touch on because you said security lights. Is there a motion sensor feature that you guys have with Jellyfish, or is— how does that work?

Marc Holway

Not currently at this time, but since we build our own controller and we write all the software, we built our own app. What we do is every, I'd say once to twice a year, we put out a firmware update with the latest and greatest. Because that's, that's the big thing about our product is you're not buying a static product that's never going to evolve.

CRAIG

Mm-hmm.

Marc Holway

Our system evolves. Every time we come out with something new, we send it out to all of our customers. They have the ability to download it and integrate it into their system without upgrading hardware. And one of the things on our wish list for the engineers to get up and running is to tie into motion detectors. We don't have a timeline on it now. I know that the engineers are working on it. They, they don't like telling us sales guys what's next in the pipeline because then we start selling it before they have it available.

CRAIG

Right, right.

KEVIN

Yeah, so I would assume though that even though you don't have motion detection, you probably do have some, some automation as far as time, so you can make them come on at a certain time, go off at a certain time.

Marc Holway

Or you can set Multiple timers a day.

CRAIG

Okay.

KEVIN

Yeah.

Marc Holway

And you could set timers for the different zones.

KEVIN

Okay. So how many do you— do you— when you buy a system, I mean, I assume, um, that it's expandable. So if you wanna— if you wanna buy, you know, maybe the front of your house, later you could expand it to the back of the house is what I'm assuming. Uh, so how many zones do you get? Is that something that comes with a basic package and you have to upgrade in order to get more zones, or is that something that you can kind of customize because you own the system?

Marc Holway

If you wanted to set up every single light as its own zone, you could.

KEVIN

Okay, and that, and that's just a basic package, you do what you want to, which is kind of cool.

Marc Holway

There is no basic, there is no premium, it is just—

CRAIG

It is what it is.

KEVIN

Dude, that's, that's really awesome because that means, dude, that means that if I wanted to like light up every 6th light or something, I could do that and, and have more light around my house or less light around my house, those sorts of things. That's really, really cool.

Marc Holway

Oh, it's better than that. It's not every 6th. Say you just want the 2 lights in each corner of the peaks.

CRAIG

Okay.

Marc Holway

And just the 2 in the center of the peak. Or say, um, you have columns on your patio. and you just want the lights over those columns on, and you can leave the rest off.

KEVIN

Wow.

Marc Holway

You can customize each individual light what you want it to come on with. That way, your house has its own special lighting setup without paying an electrician, without having to do rewiring and putting individual cans in. Our system takes care of it for you.

KEVIN

Yeah, that's, that's, that's really amazing.

CRAIG

So, so, Mark, I was, I was actually just Just checking out the app. I've got it. I've got the iPad version on my device.

Marc Holway

Do you have the Designer app open?

CRAIG

Yes.

Marc Holway

Okay. That's the latest app.

CRAIG

I think I have the latest one. Let me check it here.

KEVIN

It says Jellyfish P2.

Marc Holway

That is actually the last app.

CRAIG

The last app.

Marc Holway

The new app is Jellyfish Designer.

CRAIG

Jellyfish Designer. All right, let me see if I can find that while I'm asking my question, because what I, what I'm curious is, is does the controller have to have a Wi-Fi to connect to? Does it, you know, does it have its own Wi-Fi, or how does this thing connect? I mean, I guess it could do Z-Wave.

Marc Holway

It does have its own Wi-Fi. Okay, it does have its own Wi-Fi that you can connect to, um, but for the— but to be able to upgrade it, you have to have it connected to the internet. So typically what we do is we can tie it into your Wi-Fi or we can hardline if it's available and go right into your network. We do that most new construction. We run a Cat6 as part of the pre-wire to your network hub. That way you can, we can plug right into the network.

CRAIG

Okay.

KEVIN

Yeah, that, that, that makes it a whole lot easier. You don't have to have Wi-Fi in order to make some upgrades at that point. But man, I love the customization. I also love the fact that if you want to change it for different times of the year, um, different, different colors— you know, Friday Night Football is huge here in Texas, so if you want to put out your favorite, you know, your favorite high school team or something like that, then on Saturday change it to your team for, for Saturday NCAA, then on Sunday you want to change it to your NFL colors— like, man, that's That's really, really quite amazing. So let me ask you this next question that I've got

KEVIN

in my head. Um, you mentioned can lights and, and other things like that. So when I was looking at the system online, the main thing that I was looking was the, was the strip lighting, the small, um, just almost tape-like. Um, so are there different install, uh, types, or what are we, what are we talking whenever it comes to my options?

Marc Holway

So with us, it's, it's the one light that we build, the jellyfish light. It goes in an aluminum track that we match to the color of your home. The lights are spaced every 9 inches. Each light is about the size of a quarter, and they, they're about as bright as a 30-watt light bulb, but they only use 1 watt of power on bright white and only about half a watt on reds and greens.

KEVIN

Okay. Yeah, so that's, that's actually amazing. So you can make them brighter or, or dimmer if you want. Is that what I'm hearing you say?

Marc Holway

Yep, the whole system's dimmable right from your phone. And then we can also do frequency. So if you want the clear white, the bluish tint white, or a warmer white down the yellow incandescent range look, Yeah. We can accommodate you.

KEVIN

Yeah, so one of the things that—

Marc Holway

We have such—

KEVIN

Go ahead, sorry.

Marc Holway

We have such a variety of age groups that buy the lights that we find our older clients that are maybe 65 and up, they grew up with that incandescent yellow look and that's what white light is to them.

KEVIN

Yeah.

Marc Holway

And that's what they want to see. And then in between is a mix between that bluish LED look Like the 5000K and that 4000 clear white that most people now like.

KEVIN

Yeah, and one of the cool things about that is depending on what you're doing, you— I mean, if you've got guests over and it's in the backyard or something, maybe you got lights around the pool, it may be that you want more light for that, for that activity. And maybe other times of the year you want, you want softer lights.

CRAIG

That's That's really, really cool.

KEVIN

I really, really like that quite a bit.

CRAIG

Yeah. And as I was doing some research on you guys, like, my mind was sort of opened up because, as you know, the initial introduction to jellyfish is like, yeah, we're going to do the eaves of the house. And so it's going like what you said, it's, it's going to look like Christmas lights. But that's not the only place you guys can install. I mean, you guys can essentially install these just about anywhere, not just on the house, right?

Marc Holway

I think the best looking job I've ever done was a gazebo up in Butte, Montana. It was gorgeous when we finished.

KEVIN

Wow. Yeah. So, I mean, I think that, I think that's one of the cool things is, so you're telling me that, that I could even have a zone on the gazebo and then a completely different zone on the house, all that kind of stuff. They don't actually have to be physically connected. I think that's one of the things that, um, kind of gets me on some of this is trying to figure out how do, how do you get from one place to the other? But they, they're, they kind of run wirelessly, I guess.

Marc Holway

Well, we, when we have to do another structure, we add another controller.

KEVIN

Sure.

Marc Holway

Uh, but then you can, through the app, you can control them all.

KEVIN

Yeah, it, it feels like it's just one system, right?

Marc Holway

And we have done some new construction where They just put conduits in for us and we run our wires through it and the entire house is tied off of one controller.

KEVIN

Okay.

Marc Holway

Yeah.

KEVIN

Yeah, that makes sense.

CRAIG

Is the, is the controller limited in any way as to like the number of lights or the length of lights that you can have on one controller?

Marc Holway

The controller does have a limit as how many lights it can control individually. And then per Per power supply in the controller, we can do 300 feet. So when we hit the 300-foot mark, we add another power supply. And then once we get enough power supplies out, we do have to add more controllers. But then the whole system still ties in through the app and you can still control the whole system through the phone.

CRAIG

Yeah. So, I mean, and like, and people listening, I mean, like 300 feet, that's, that's a lot of lights.

KEVIN

Yeah, I mean, that's 100 yards. That's 100 yards worth of lights. That's a lot for sure.

Marc Holway

Yeah. Usually our average job, especially down here in Dallas, um, it's about 150 feet across the front of somebody's home. About 70% of our customers do just the front. Uh, 20% will do the front and the 2 sides, especially if they're on a corner, the house is raised up and all visible from the street. Only 10% really do the whole house. That's when we usually look at having to add a power supply. The back usually puts us a little bit over that 300-foot line on most homes. But then we've done other projects like we did up in Utah. We did Pleasant Grove Fire Department, their town hall, their library, their rec center, and those jobs were just Monstrous. Each one was pushing like 2,000 feet.

CRAIG

Oh my gosh, geez.

KEVIN

So, so when it comes to, um, actual power consumption, let's talk about that for a minute because, uh, you know, I know that, you know, LEDs have come in so much better than, than other types of lighting and that kind of thing. But man, I, I remember back in the day whenever we used to put up Christmas lights on my house growing up, it was just regular incandescent bulbs, and it was like too many people on the street, you got a Clark Griswold type of problem going on, right? So like, what, um, what kind of power consumption are we talking about?

Marc Holway

$150 more. Uh, for us, the average home in Dallas at about 150 feet, if you're running them 4 hours a night— and I mean all of them 4 hours a night, most people only use it light up a few with the accent light look. But if you ran every single light on your house for 4 hours every night, you're, you're less than $40 a year.

KEVIN

Geez.

Marc Holway

In power usage.

KEVIN

Yeah, that's, that's pretty amazing. I mean, I think some people were using that per night with their Christmas lights. Well, and not only that, like, um, but, but I mean, one of the things that's so hard is like, if you don't, if you don't have a good controller, I mean, You could easily forget to turn those things off at the end of the night, and then they're on all night and part of the day until you wake up and realize that they're on because you're backing out of your driveway, you know. So I mean, having the customization is, is really, really good. I love that. So, uh, 9 inches, um, that's a little bit further apart than what

KEVIN

a typical Christmas strand Is that— am I right about that or am I wrong about that?

Marc Holway

No, most Christmas strands are usually a foot.

KEVIN

Oh, they're usually a foot, so it's actually less.

Marc Holway

The old incandescent ones are a foot apart. Some of the— what is it, the C9 bulbs when they came out, they were at 6 inches 'cause they weren't using as much power. But when you look at the old incandescent systems, when each bulb's pulling 25 watts, You're 100 feet of that. If you were closer than a foot, you'd be above the 80% usage on a 15-amp line. You'd be maxing out one 15-amp, 14-gauge line all by that one strand.

CRAIG

Yeah.

KEVIN

Yeah. So I would, would I assume that y'all are coming in to the, um, to the actual box of the home and just installing a new circuit? Is that, Is that the way that works?

Marc Holway

Oh no, not at all. We just take an outlet, one outlet in your garage, we plug in standard 110 outlet, and then everything's low voltage wiring from there out to our first light. So there's no additional power that we have to install unless we're talking a very large home.

KEVIN

Okay, that actually—

Marc Holway

A standard house is using less than 3 amps.

CRAIG

Wow. And Matt— Mark, earlier you were, you were mentioning that initially you guys had it set up on a 9-volt system, is that correct?

KEVIN

12-volt.

Marc Holway

Our very first one was 12-volt.

CRAIG

12-volt, sorry.

KEVIN

12-volt, yeah.

Marc Holway

Yeah, 12-volt DC can go 70 feet. That's it.

CRAIG

Okay. And that was—

Marc Holway

That was 70 feet.

CRAIG

Go ahead. I was just saying that was the limitation on that and you really wanted it to be a bigger system.

Marc Holway

Well, yeah, the second you hit 70 feet, white light starts turning yellow. The system needs boosters, and the boosters are what costs extra money, costs time on the install. And if you have to get additional power out to different soffit locations, it, it becomes cost prohibitive.

CRAIG

Hmm.

Marc Holway

With our system, it's a 48-volt system. At every light, there's a power stepover that bleeds from the 48-volt system to the control wire. So every time the power leaves that light, it is back to a perfect 12 volts DC. And that's how we make the 300 feet.

CRAIG

Okay. So, and one of the other things that I, that I read about you guys is that, you know, there— it's, it's not like you guys are the only LED game out there, right? But one of the things that you guys do that's unique is you were really trying to solve the brightness issue with LEDs. Because, you know, if you just had one LED bulb in that group, it has certain limitations, I assume, on the lumens that it can produce. But you guys decided to pair up 3 LEDs in every—

KEVIN

I don't know what you call them.

Marc Holway

So it'd be 3 nodes in every diode.

CRAIG

Oh, every diode, okay. Yeah. And are you guys— were you guys the first ones to really do it like that, or?

Marc Holway

Honestly, we're the first ones to really do what we do, 'cause every other company out there that does something similar to us, they buy a product from a third party.

KEVIN

Right.

Marc Holway

We actually sat down, our guys at Big Fish Automation, David Steed, Hugh Nelson, and their team, they engineered our light from the ground up. We built it.

CRAIG

That's awesome.

Marc Holway

So we don't buy any products from anyone else. We build our light, we build our controller, and then we don't really do franchises either. Our authorized dealers are more partners than buy-ins. That way, we can keep the customer first and keep the quality at the level we need it to be to continue to grow.

CRAIG

Yeah, I'm glad you said that because I was going to ask if your expansions were franchises or not because, I mean, because like exactly what you're saying, it's easier for you guys to keep a hand on quality control and customer care And it's not to say that franchising is bad, it's just, it's a vehicle that allows you to move quickly unless you have certain business principles and philosophies that you want to keep a hold of. And it sounds like that's what you guys are trying to do is keep the quality very, very high.

Marc Holway

Well, our most important thing is to exceed the customer's expectations. We want the customer to be first, and the only way we can do that is to keep a certain level of customer support, customer response. And the way we do that, our authorized dealers, when they buy in, part of their buy-in is materials for their first jobs, and the other part's held in reserve so that, say someone decides to stop doing the product or they're not doing quality work, we have money built into the system. to go out and service those customers and make sure that Jellyfish Lighting's always putting them first. And that way they don't feel left behind, even if, God forbid, something happened where we lost, or

Marc Holway

they're performing to the level that we expect.

KEVIN

Yeah. So one of the things that I was reading about on your website is it's not just, uh, the lighting that you're able to do. You're also able to do, uh, patterns, right? Like, like there's different things you can make the, the lights do. Can you talk to us about that for a minute?

Marc Holway

Oh, the lights, you can make them chase, race, the replace patterns where the light zooms across and starts coming back the other direction.

KEVIN

Oh, like it, like you have Oh yeah, you can have—

Marc Holway

you can set up 5 lights and every 5 lights are a different color and they're moving across flashing. You can have them do random patterns. And the cool thing is the motion patterns are one stage and then we have effects that we can layer over them.

KEVIN

Oh my goodness.

Marc Holway

So like my favorite pattern come Halloween, given that I'm an October baby myself, I'm My birthday's the 28th.

CRAIG

Okay.

Marc Holway

Um, I love Halloween. So we— my favorite pattern is you have the orange and the purple and you have it washing slowly around the house, about 20 lights of each, and you dim it down and then you turn on the lightning feature and random sections of the house will flash and shudder.

KEVIN

Oh man, that's—

Marc Holway

As it's running, it's so much fun. And then we have the other The other effect that, um, our older customers really like, because some of them don't like their Christmas lights to move, they want their red, green, and blue, and that's it.

KEVIN

Sure.

Marc Holway

But we can add twinkle on top of anything, where individual lights will go brighter for a split second.

CRAIG

Okay.

Marc Holway

So it looks like the lights are twinkling across the house.

KEVIN

Nice, nice.

Marc Holway

And you control not only the speed of the pattern you're running, you also control the speed of the effect.

CRAIG

Okay.

Marc Holway

So if you want the house to flow nice and soft, you slow that speed way down on the pattern. But then if you want that lightning to just jump all over the house, you can speed that up.

CRAIG

So are these settings that you're talking about, are these all things that you have to build yourself with within the app, or do you guys have like some preset programs?

Marc Holway

Those are all already in there.

CRAIG

Okay.

Marc Holway

We do have legacy programs. They're the ones we've had since the start. But even within the legacy programs, like there's a red, white, and blue pattern that I really like where it's about 10 red, 10 white, 10 blue, and it jumps across your house. I really like the motion of that pattern. So you can actually go in, take that same pattern, change the colors within the pattern to something completely different, and then save that as a separate pattern.

KEVIN

Okay, cool.

CRAIG

That's very cool.

KEVIN

Yeah, that's, that's one of the coolest things that you've said to me is like the ability to do some of these things. And then like the next night you change it up just to keep people guessing. Like, Like, what is the Hackett house gonna do next?

CRAIG

Yeah.

KEVIN

Yeah, you know, like, pretty cool.

CRAIG

So—

Marc Holway

Well, you can also set up with the calendar feature. We have a gentleman up in Salt Lake that we have the lights on his business and he presets all 25 days of Christmas.

KEVIN

Nice.

Marc Holway

And his lights do something different every single day on his business.

CRAIG

That is cool.

KEVIN

Yeah, that would definitely be me. I would definitely be doing that.

CRAIG

For sure. Oh, my wife would be all over that. Yeah. So yeah. Well, and I forget the question I was gonna ask.

KEVIN

Okay, I got another one. Um, and if you, if you think of yours, you can hop in. But, um, I, I know, I mean, we're talking LEDs, so LEDs typically last a really long time. But from time to time, um, I've got, you know, I've got a weird deal at my house where I buy an LED and like a month later it goes out for no reason. So can you replace individual bulbs or do you have to replace the whole system?

CRAIG

What's the—

KEVIN

what happens if an LED light goes out, whether it's, you know, a month or 10 years, what happens?

Marc Holway

We can actually come out, take that individual light out, splice and seal in a new one, and your system's back up and running.

KEVIN

Okay.

Marc Holway

There's a big difference between between our system and like the bulbs you buy for your house. What blows in an LED system isn't usually the LED. What goes is the transformer. So when you have a bulb you put in your house, there's a small transformer in that bulb dropping that 120 volts down to 12 volts DC. That's what blows.

KEVIN

Okay.

Marc Holway

For us, our transformer's a full industrial fan-cooled brick in the controller in the garage. Our LED lights are the computer chip themselves. So for one of our lights to go bad, there had to have been a manufacturing mistake at the factory. Something wasn't put in right. And we see those within the first 3 months typically.

KEVIN

Sure. Yeah.

Marc Holway

Well, if there's— Go ahead.

KEVIN

I was just gonna say that, but The best part about that is that it's just one bulb that you can go replace, one light, and then you're good to go. That's what's awesome.

Marc Holway

Yeah, 'cause every light's individual. So every time that controller turns on, goes through its boost mode, it assigns an address to every light.

KEVIN

Sure.

Marc Holway

If we have to cut one out of the system and splice in a new one, we're good to go. the second it turns back on. We actually had a house this— oh, this was like 4, maybe 4 years ago probably. They had a near strike up in Salt Lake and they lost every piece of electronics in their house, their fridge, microwave, their TVs, everything. Our controller died and the very first light did. We replaced that controller and we replaced that first light And the entire system turned back on.

KEVIN

Wow, nice.

CRAIG

Well, so easy fix. One of the things— other things I read about y'all's lighting system is with regular use, the light should last about 15 years. Is, is that accurate?

Marc Holway

We're still— honestly, that's our number as far as I've heard, uh, but we're still beating the crap out of our lights, still testing them. We have, um, some homeowners that only use them 4 hours a night. We have businesses that use them 24 hours a day.

CRAIG

Right.

Marc Holway

We actually have set on our office that run our sign, I think it's been 4 years now, those lights have been running 24 hours a day nonstop.

CRAIG

Mm-hmm.

Marc Holway

And we haven't had a single issue yet. And our average homeowner, honestly, doesn't use them every day.

CRAIG

Right, sure.

Marc Holway

If they do, they're using soft light looks where they're using maybe a 5th to an 8th of the lights on their home. The rest are off. They're really only using all of the lights Friday nights, holidays, birthday parties, and Christmas. So the system, the system's a tank. Built to work.

CRAIG

Well, and so then what, what is the warranty that you guys put on, put on the systems that you install?

Marc Holway

We give a realistic warranty. We put 3 years on the materials and 1 year on the labor.

CRAIG

Okay.

Marc Holway

If we have to come back after the 1 year, it's a $150 service charge, and then we fix what's wrong. Our most common service call to my knowledge, is people change their network devices and we have to go back and log the system into the new network device, or they get new cell phones and forgot to load out— get load the information on the new cell phone and make it work.

CRAIG

Now, is that something they could do themselves if they're just not tech— if they're not, you know, if they're technically savvy, or is that something you guys have to do?

Marc Holway

No, it's for people like me that are technologically inept.

CRAIG

Okay.

Marc Holway

I, I can build you an entire backbone of an electrical system for a skyscraper. Ask me to put software in my cell phone, you might as well just throw it in the water.

CRAIG

That's fair, that's fair.

KEVIN

Well, that, that's good. I mean, you know, I, I think you, you mentioned it just a minute ago, the— if you're gonna have a problem with a light, you're gonna see it within the first 3 months. So 1-year warranty on the labor makes sense, and 3 years on everything else. Like, it sounds like, man, you're gonna— you ought to be more than covered whenever you purchase your product.

Marc Holway

And we want to be here. We want to be here if a light fails. And we've seen it with some of the other companies that do the franchising, service calls with unrealistic warranties.

KEVIN

Yeah, yep.

Marc Holway

And we wanna be here for the long haul.

KEVIN

Yeah.

Marc Holway

There are some customers that we've had to go out after that year, but we work with them. We want our customers to be happy. We want things to work and work properly. And if it's our issue, we fix it.

CRAIG

Yeah. So, and you said, you know, it's a $150 service call, which I think that sounds reasonable. So let's say, you know, you guys come out, it's been 3 years, you know, one of those diodes has gone out. What's it gonna cost somebody to have you guys come out and replace that? Is that the $150 or is it gonna be a little bit more than that?

Marc Holway

It's the $150 and we do charge Uh, $13, I believe, right now for per light that we replace.

CRAIG

Okay.

Marc Holway

But if we come out and we pull it out and it was a manufacturing issue, we're not going to charge you for it. If we come out and the light blew because your roofer decided to use the soffit of your house as a place for him to hold on with the claw of his hammer and he dug the claw of his hammer through the wire, that's why it tripped out. Well, we're gonna charge you.

CRAIG

Sure, that's fair.

KEVIN

Yeah.

CRAIG

And then I'm gonna charge the roofer. Exactly.

KEVIN

Yeah, there's gonna be a little bit less that he gets in his paycheck.

CRAIG

That's right.

KEVIN

That's how that's gonna work. That's good. I think, I think you've answered a bunch of my questions. What have we not asked you that you would like to really make sure that people out there are aware of?

Marc Holway

Just the usability of it. It is a year-round system. I always stop people whenever they go, oh, the Jellyfish Christmas. Like, no, it's the Jellyfish year-round accent lighting system. No Christmas lights. I always jump on my bosses and the other sales guys and stuff. I was like, do not say Christmas lights. We are year-round.

CRAIG

That's right. Yeah.

KEVIN

Yeah. Well, I will say that we had a, One of the listeners put up a post here on our comment here that said, you know, permanent Christmas lights, putting them up and taking them down is the bane of his existence. And so he said this would absolutely be amazing. And I would agree because what a lot of people don't realize is it's very dangerous.

CRAIG

Yes.

KEVIN

First of all, putting up Christmas lights, probably one of the most dangerous things you could possibly do. And especially these 2-story houses, I mean, you just can't do it, right? I mean, you're not, you're not trying to do that. So you gotta hire it out and you either have to find a place to store those every single year, or depending on the company that, that actually comes in and, you know, puts 'em up and takes 'em down, some of them will use their own lights. And so you're, you're paying a service charge to use their lights and then you don't have to store 'em. Uh, those sorts of things.

Marc Holway

Oh no, no. You, you buy the lights.

CRAIG

Mm-hmm.

KEVIN

Yeah.

Marc Holway

And then they store 'em for you. They'll put them back up if you pay them to put them back up.

CRAIG

Right. Yeah.

Marc Holway

And most of those services that do those systems with the customized lights where they cut them to match your home, you buy them.

KEVIN

Okay.

Marc Holway

And then they take them away. And if you want to pay them next year to put them back up, they'll bring them back to you.

CRAIG

And it's crazy expensive to have that done every year.

KEVIN

It's stupid. It's so much money.

CRAIG

I hate to say that it's stupid because it's some people's business. Like, and then they're making good— they're making good money doing it. But like, if, if I had to pay $2,000 a year to someone can't come hang my Christmas lights versus whatever it costs to put jellyfish up where it's just going to be there year-round and I can use it for all the other holidays, like, put the jellyfish up every single time.

KEVIN

No kidding. Yeah.

CRAIG

Yeah.

Marc Holway

And unfortunately, with the home shows and stuff that we do, we usually hear the horror stories. Sure. The brother that fell off the ladder and is paralyzed, or it's, it's honestly— I used to gaff telephone poles back in the day, do ladder work on telephone poles all the time. And I look back at 20-year-old me and go, wow, I was a horrible worker.

KEVIN

Yeah.

Marc Holway

I did stuff that I should have been written up for. We called it the, uh, the lean, where You put the ladder up and as it's lowering into the telephone pole, you were already 5 rungs up.

KEVIN

Oh man.

Marc Holway

You were saving time and you just, you went. And I look back at that now and I don't know how I'm not paralyzed.

CRAIG

I have no idea.

Marc Holway

And for a homeowner that gets a ladder out maybe 2, 3 times a year and then goes up 30, 35 feet to do some of these 2-story homes. Yeah, it's just, it's not worth the hospital bill of even just falling and breaking your leg, right?

KEVIN

Yeah, no, yeah, it's just, it's too much of a risk.

CRAIG

What we— look, let me allow that opportunity to circle back to something. If you've been paying attention to the whole interview, hopefully you picked it up from, you know, just context, but this isn't a DIY product, right?

Marc Holway

I mean, this is something you guys have to We've done DIYs, but the guys that do the DIYs are electricians, softwood fascia guys, roofers. They're the guys that are doing this on their own home that are up on top of other people's roofs every day. Those are the guys that do the DIY. When we get a call and the guy's like, oh yeah, I'm a computer programmer, We're not gonna encourage you to do DIY.

CRAIG

Yeah.

Marc Holway

It's kind of like with me with my truck. I do a lot of work on my own vehicle, but I look at certain projects that's gonna take me 7 hours on a Saturday and eat an entire day.

KEVIN

Yep.

Marc Holway

I take and bring it to a professional, he's gonna have it done in 2 hours.

KEVIN

Right.

Marc Holway

So I'll do my brakes, but ball joints, that kind of stuff, I'm gonna pay someone else to do it 'cause They can do it faster and more efficiently than me.

CRAIG

Yeah, and when you guys, I mean, like, you've obviously installed enough of them now. I mean, like, it's gonna look nice when you guys get done.

Marc Holway

And yeah, and honestly, you don't see the light itself. You see the front lens and the track. The wire, everything, the high-tech parts, all hidden. You see the track. And if the corners aren't mitered properly, if the peaks aren't put in right and then you can see a gap, people just aren't gonna be happy. So our guys come out and they, I hate to use the word 'cause it was one of my old electrical boss's favorite words, the job has to be pristine.

CRAIG

Yeah, yeah.

Marc Holway

When you walk away, the job has to be pristine because it's someone else's home.

CRAIG

Sure. Well, in, in a video that I watched about an installation that you guys had done, and I forget the guy's name, he's some YouTuber, but he, he was saying it took 50 man-hours to, to get the whole system on his place put in. I don't know if that's, that's par for the course with you guys, but I mean, like, for one— and that was like a crew of guys out at his house.

KEVIN

I mean, geez.

CRAIG

Like, for one guy to install this on his house sounds like it would just be a massive undertaking.

Marc Holway

You, you, you can't, you can't install it one man.

CRAIG

Yeah.

Marc Holway

The tracks are 10 feet long. You, you got to have a second pair of hands there with you, if not just for safety, um, for fall. But it's your— it's, it's a 2-man job to put this up.

CRAIG

Yeah, right.

KEVIN

Yeah.

Marc Holway

And then on top of that, it's just, we can do it cleaner, we can do it faster. We're up there all day, every day. My guys are good crews. 2 men can do 300 feet a day. And 300 feet for a homeowner, that's gonna eat 2 weekends.

CRAIG

Yeah.

Marc Holway

My guys are gonna have it done in 8 hours.

KEVIN

Yeah. And it's gonna look better.

Marc Holway

Oh, much better.

CRAIG

Yeah. Well, and—

Marc Holway

And you're not gonna have the 30 different sheet metal cuts on your hands.

CRAIG

That's a big plus. Yep. You know, not needing to get the old tetanus shot.

KEVIN

No, that's not— I'm not interested.

CRAIG

Yeah. So here's the— I know, I know the question, you know, in the, in the back of everyone's mind, what's, what's this gonna cost me? And I know that's, that's gonna be different for every home, but, you know, in general.

Marc Holway

So typically with our system, the only variation in price You've got the controller, that's $600 installed, taxes, everything. Then the lights themselves, we do charge you per foot, and that per footage varies a little bit depending on height and difficulty.

CRAIG

Yep, absolutely.

Marc Holway

If you have a one-story ranch with a hip roof where all my guys are doing is 90-degree corners and the tallest ladder they're pulling off the truck is a 6-foot stepladder, you are not paying the same price per foot As the guy, I've gotta go rent a lift to do the 50-foot peak on his house.

KEVIN

Hmm, sure. That makes sense.

Marc Holway

But our typical job here in Dallas is about 130 feet on the front of someone's home. And that's a moderate-sized home with a 2-car garage. That's usually running you, About $3,500 fully installed with tax. Our smaller jobs in the 100-foot, some of these smaller, like, 2-bedroom retirement village type homes, they're down in the $2,000 range. But then we've done some houses down here that I didn't know existed. When you have your own bridge over your own lake to your house.

CRAIG

Yeah.

Marc Holway

That's, that's a different price range. That, that's, that footage is gonna add up really fast.

KEVIN

Yeah, yeah, no kidding. Well, I'll tell you right now that that $3,500, if that's average, like, there are definitely people out there who are putting Christmas lights up on their house that they're going to eat that up in 2 years.

CRAIG

Easy, right? Easy.

KEVIN

And so, I mean, I mean, for, for someone like that, it's, y'all, it's a no-brainer. Yeah, it's a no-brainer. And, and it's gonna look better, it's gonna last longer, it's gonna be something you can use year-round. Um, and, and honestly, if you ever decide to sell your house, I mean, what a cool selling point. Yeah, you know, pretty, pretty cool for sure.

Marc Holway

Those are actually my favorite service calls.

KEVIN

Oh yeah.

CRAIG

Hey, we just bought the house.

Marc Holway

Hey, we've got this box in our garage. It has your name on it.

KEVIN

What is this?

CRAIG

Yeah, yeah.

KEVIN

I'm surprised that the seller wasn't like pushing that. And we got a jellyfish. Yeah, a jellyfish. Just ask me. Just ask. Yeah.

Marc Holway

Yeah. So I just actually looked it up for you last month. Uh, we sold 74 homes just here in the Dallas office. And our medium install was $3,592.

CRAIG

Wow. Hey, there you go.

KEVIN

Man, that's, that's fast math on your part. I'm pretty impressed, dude.

Marc Holway

Oh no, there's a spreadsheet.

KEVIN

No, no, I'm just saying, like, you told us originally it's like around $3,500. You were only $90 off. I'm pretty impressed. That's my point.

Marc Holway

Well, I do a couple of these things a day.

KEVIN

Yeah, yeah, yeah, yeah. That's good. Craig, what else you got?

CRAIG

Man, I, I'm just, I'm just blown away by this system. I, I really want to get my hands on one and, and play with it and see what it can do. Um, you know, Mark, if you guys have installed any in the Houston area, I might need to, you know, send me some referrals that I can go check out because I want to see how these— I want to see it in person. I actually want to get to, you know, see how it functions.

KEVIN

Yeah.

CRAIG

Which could be weird because that means I have to drive by people's houses at night.

KEVIN

That's okay.

Marc Holway

Well, no, we actually— our customers are really cool. They usually like showing their systems off. So when we have somebody that asks for a demonstration, we pull up a few names in their area that have the lights. We call them up and say, hey, you might have someone comes by and looks at the lights tonight. I actually had a guy up in Salt Lake. I'd stop using them. He wouldn't let people leave. He had like a 200-person demonstration planned. He was so excited. You gotta, you gotta simmer down, man. It's— they want to see about 20 minutes of lights.

CRAIG

He's got hors d'oeuvres out in the front yard. He's pouring coffee. He's like, yeah, pull up a chair, let's watch the show.

KEVIN

Yeah, I mean, like, it's one of those deals where what I just heard you say is if I buy one of these things for $3,500, I can be cool. I need to be cool.

CRAIG

That's right.

Marc Holway

Yeah, so yeah, and down in Houston, you'd actually probably would be the first guy in your neighborhood.

KEVIN

That's probably true. Yeah, I don't know anybody in my neighborhood that has anything like this. So for sure.

CRAIG

Well, so I'll tell you where my brain goes on this is, you know, up where Kevin and I live, it's a big lake community. There's lots of people that have boathouses and different things like that. And I know that people like putting cool lights on their boathouses.

KEVIN

Yeah.

CRAIG

And something like this would just blow people's minds be able to do different things and patterns and seasons.

KEVIN

And, um, yeah, yeah, it, it brings me to a really good question. Do you have a referral program? Because I know people.

Marc Holway

We have done referrals in the past, um, where we send out a gift card to the people that send us sales.

CRAIG

Nice.

Marc Holway

Uh, that has been done. And as far as the lake house, I actually sold— where is it? I'm looking at real quick. I'm still— I'm a New England boy. I'm still learning all the towns down here.

KEVIN

Oh yeah, yeah.

Marc Holway

I sold a job over near Rockwall, just east of Dallas on Lake Ray Hubbard.

KEVIN

Yeah, it's a big lake out there.

Marc Holway

And we did their house and we did their boat dock. And it— you can see it from the road as you're going across I-70. Oh yeah, it is gorgeous at night. And I have talked to the people that we sold it to, their neighbors are jealous.

KEVIN

Oh yeah. Oh yeah, I bet.

CRAIG

I tell you what we need to do, Mark, we need to figure out how to integrate this with mosquito misting systems because you and I could make a killing.

KEVIN

Well, yeah, because a lot of the people that they're putting mosquito misting systems have a pool.

CRAIG

Have a pool. But like where these lights go, it's exactly where misting systems go. So that's right.

KEVIN

Right under the soffits, right?

CRAIG

Yeah. Most of the time. Yeah.

Marc Holway

Cool. I've got sales partners.

CRAIG

I'm ready, bud. Let's do it.

Marc Holway

I've got other electricians. I've got one gentleman up in Cache Valley, Utah that he doesn't put exterior lights anymore. He sells them ours.

KEVIN

Nice, that's smart. Yeah, for sure. Well, dude, uh, it's been, it's been really good learning, and I'm sure there's, um, there's more that will continue to evolve. I mean, as y'all continue to, to learn and do more and more stuff, especially with the app. And, you know, I love the fact that you just give people the firmware updates and stuff like that. Like, that, that, that just, that just again shows that this is something that you don't just buy and a year from now, whenever the technology is a little bit better, I wish I would have waited a year. I mean, that's, that's the way it is with a computer all the time. You know, it's like, man, I,

KEVIN

I can't ever really stay ahead of the curve because the curve is really, really sharp, you know? And so I love the fact that that's something that just, uh, you get. It's a great, great feature for sure.

Marc Holway

Well, it's putting our customer first.

CRAIG

Yeah.

KEVIN

100%.

Marc Holway

The price— our system is not a need, it's a want.

KEVIN

Sure.

Marc Holway

And for that technology curve that's always moving, to move past that so quick, that's a permanent— uh, we had this discussion, Bryce, David, and I, a long time ago when we were actually putting on our first app, and they were, they were discussing what they were going to do with it, my vote was always just give it to them.

CRAIG

Yeah.

Marc Holway

Because one, it's putting our customer first. Two, it is, it drives more word of mouth, friend referrals than you would believe.

KEVIN

Yeah. I actually do believe it. I mean, you look at companies like Amazon and things like that, like, well, it's one of the things that people say about them all the time. Like, I needed to return something, they didn't even make me return it. They just said, keep it. I mean, things like that, that's like, gee whiz, you make it so easy. And then you look at these car companies, right? They put in these navigation apps on their cars, but then if you want to keep it up to date, you got to pay $40 every year. And then a lot of them, you have to have to wait and download. Like, my brother-in-law was telling me that, that he downloaded a new map update and it was like, it took like 2 hours

KEVIN

and it charged him like $40 or $50, uh, to get it. And it's like, man, if, if you would have just given that to your customer, they wouldn't have minded the 2 hours. But now that it took 2 hours and you charged me, you know, $40 to do this, now I'm pissed. You know, it's just like, make it easy for the customers and you know, you, you'll have them for life. And I think that, that you're finding that to be true for sure. So, all right, um, it's time to move on because we got some important stuff coming up.

CRAIG

Oh, the most important.

KEVIN

Yeah, the most important thing, and that is the Final Four. The Final Four. That's right. I hope you're ready because these are the final 4 questions that we ask each and every one of our guests. So are you ready for this, Mark?

Marc Holway

Shoot.

KEVIN

All right, here we go. We're gonna start off with the very first one. Here it is. What's the must-have tool that you won't leave your house without?

Marc Holway

I don't leave the house without a pair of linesmen.

KEVIN

Okay.

CRAIG

I didn't hear that.

KEVIN

What is that?

Marc Holway

Linesmen pliers.

CRAIG

Oh, okay.

Marc Holway

The Klein linesmen pliers. They're in my vehicle, and if they're not in my vehicle, I've got a pair in my backpack.

KEVIN

Yeah, nice.

CRAIG

Yeah, spoken like a true electrician.

KEVIN

Yeah, I was gonna say, whenever it comes to electricians, they've always got the Klein tools. That's, that's the ones that everybody uses. Just is, right? Yeah.

Marc Holway

Oh, it's just because we're prettier than you guys.

KEVIN

That's right. There ain't no doubt about that. I mean, look at this face. Look at it. What are you gonna do with it? I don't know.

CRAIG

Cut that thing.

KEVIN

Well, I'll tell you this, uh, just since you said that, we're coming up on football season. It's about to go. Oh yeah, this whole, this whole thing's about to come off.

CRAIG

All right, so smooth, Kevin.

KEVIN

Yeah, it's gonna be weird. All right, next question. What is a job you walked away from?

Marc Holway

I was actually doing an INET system in the Cambridge Library in Massachusetts. And there was this electrical apprentice that was just driving me nuts 'cause he was whining and complaining all day. When his boss turned around and told him to shut up and told him, said, you're making X amount of dollars for a first-year apprentice, stop your whining and keep sleeping. I went, wait a minute, he's making how much? I'm in the wrong profession. I think it was, that was like a Wednesday. Next Monday, I'd found Jeff Bauer Electric and he was looking to hire an apprentice and I was working for him.

KEVIN

There you go. If you want to compete, I'm out. I'm out. Yeah, that's good.

CRAIG

That's good. I love it.

KEVIN

Keep him. Yeah, you can have him for that. Right. All right, man. Next question. How do you wind down at the end of a long day?

Marc Holway

Honestly, when you guys called at 9 o'clock, I was at 8 o'clock, I was still working. Yeah, my end of days are a little bit different. Um, I'm more wind down on the end of the week.

CRAIG

Okay. Okay.

Marc Holway

And end of the week, it's, uh, hanging out with my, uh, my girlfriend, my son, talking to my daughter, or getting the new updates on my 1-year-old granddaughter Paisley.

CRAIG

Cool.

KEVIN

Congrats on that. That's awesome.

Marc Holway

Yeah. Last, last rule my daughters broke, not to make me a grandfather before I was 45.

KEVIN

Uh-oh.

Marc Holway

Last rule that was still standing, they broke it.

CRAIG

Come on now. You had one job.

KEVIN

You had one job. That's good.

Marc Holway

My daughter looked at me, she's like, Dad, I'm 22. You had me when you were 19. Shut up.

KEVIN

Oh, wow. She really She really kind of gave it to you on that one, didn't she? What are you gonna say to that?

CRAIG

Not much.

KEVIN

No, it is, it is what it is. All right, man, very, very cool. All right, last question, home stretch. What's one of the best pieces of wisdom or advice you've ever received?

Marc Holway

Oh wow, I don't know. I think my, uh, my grandfather told me once, uh, To work to my ability. Don't chase after things because I think they'd be good. He said, find what you're good at and go down that route.

KEVIN

Okay.

Marc Holway

And I'm a great electrician. I'm a great salesman. And I have had a lot of success doing those 2 things.

CRAIG

Yeah, that's good advice.

KEVIN

No, it's great advice. One of the reasons that I love about that is that it's one of those deals where we find people all the time, even people that come on this show, and friends of ours, people that we know out there, and they're doing something that gives them a paycheck and they really just hate life. And so, one of the things I love about what you just said is, do what you love and do it really, really well.

CRAIG

Yeah.

KEVIN

And so chase after the things that you're really good at. Absolutely love it. Very, very cool.

Marc Holway

I used to have a couple other electricians that would always give me crap because we did, uh, Jeff and I, we love doing the antique remodel stuff. And they're looking at us like, that is the hardest stinking work. We'd be up there crawling on rock wall insulation, these houses up in New England that were early 1700s.

KEVIN

Jeez.

CRAIG

Oh my gosh.

Marc Holway

And it was, it was hard work, but every day I got to go to work and it was another giant problem-solving exercise.

KEVIN

Yeah.

Marc Holway

It wasn't just wire the house, it's how do I get from here to there without ripping holes in the walls, without damaging the historical value of the home I'm in? How do I find a path? And we did some really interesting things.

CRAIG

Yeah.

Marc Holway

We actually had a house we did, Where the guy that built it in the— if I remember, it was late, late 1700s he built this house. He was a shipwright. He literally took a boat that he'd built, flipped it upside down, and put it on his roof, and that was his roof.

KEVIN

Oh my goodness, insane.

Marc Holway

And we're there trying to put recessed cans in, and we're like, we're cutting a hole and doing a test pile hole, and we're going What in the world is going on here?

KEVIN

Hey, if you, if you turn a boat upside down, use a candle, man. If that's what you're going for, just light a candle at night, carry it around on one of those things like, you know, Scrooge did.

CRAIG

You know, that's a big moment because like this, this wood has survived 2 centuries, but it didn't survive you. Exactly. I'm putting a hole in it.

KEVIN

Exactly. Wow. Wow. That's good. Well, Mark, we have just absolutely loved getting a chance to talk to you and to learn a little bit more about this product. Because whenever Craig heard about it, whenever he found out about it, he told me about it, we were both kind of blown away. And so this is a, this is a really cool interview for us. So we really, really appreciate the time you've given us tonight.

Marc Holway

No problem. It's great being here. Just For the people listening, our average is the 3rd week of October. We are full here. We are ramping up crews right now to make sure we can push that number out a little bit further. But come fall, we fill up schedule fast.

CRAIG

Yeah.

Marc Holway

So get to us now, August, September. I always love the guy, I give him a bid in October, in like March and he calls me the week before Thanksgiving. He said, all right, I'm ready. Let's go. I just like, sure, I can get you in March.

KEVIN

Right.

CRAIG

See you next year. Right.

KEVIN

Yeah. You'll get your lights whenever we get ready because we're busy. Yeah. Well, cool, man. Listen, thank you again. And we got one more question before we're done. And this is a question that's a wild card. So I hope ready for this, but I don't get to ask this question. This is Craig's question.

CRAIG

All right, you ready?

KEVIN

Sure.

CRAIG

If people want to find you, how do they get ahold of you?

Marc Holway

Our website jellyfishlighting.com is the best place to get ahold of us because go there, you can put in your information and they will direct you to the right office. It's either the Houston office, us up here in the Farmers Branch, Dallas office, And then we even have, uh, we've got a sales partner since this is mainly Texas. We've got Roberts Electrical Contractors out in Midland. Uh, they also are an authorized dealer for West Texas.

CRAIG

Okay. Yeah. And what, I mean, we're, we're all 50 states here, right? I mean, how many, how many offices do you guys have now?

Marc Holway

Uh, right now we have, I believe, 15. We're—

CRAIG

Okay.

Marc Holway

We got an office up in Minneapolis. We got an office In Louisville, Kentucky, we got some guys in Virginia Beach. We've got an authorized dealer in Columbia, South Carolina. We've got some guys in Pensacola. We've got authorized dealership in Kansas City. Then we've got, I believe it's Bozeman, Utah. We got a couple in Idaho, one. Reno, Vegas, uh, Phoenix. We've got our South Utah guys with, um, down St. George. Our office in Salt Lake. We've got our office in Denver. We've got a group in San Diego. And then, you know, our 2 offices here in Texas and Houston and Dallas.

CRAIG

That's impressive that you remembered all of those. Yeah.

Marc Holway

Oh no, I pulled the map up. I cheated. Multi-screens, multi-screens.

KEVIN

Yeah, there you go. That's good stuff. Well, listen, thank you everybody.

Marc Holway

Support the international.

KEVIN

Oh yeah, I mean, it'll— I mean, with, with this type of product, I, I believe with all my heart y'all are gonna hit it. Oh yeah, this is a, this is a really, really innovative product, and it's gonna, it's gonna just hit the, hit the United States by storm, I'm pretty sure.

Marc Holway

And that's why we stayed in Salt Lake as long as we We wanted all the bugs in the product, in the lights, the controller, our install package. We wanted to get all the bugs worked out. Once we felt confident we could move and start installing halfway across the country and trust that it was gonna be done right, we started moving national.

KEVIN

That's awesome.

Marc Holway

We used the brand to build the product.

KEVIN

Yeah, because it tells me That y'all've got a system. I mean, you've got a, you've got a contractor out in Midland. They're great people out in Midland. But I mean, like, you can just find an electrician out there, train them, and it's obviously pretty simple as far as, uh, what they have to do. And, and that's, you know, it's a sign of a really great quality product. You've got a system that works. And, uh, that's why I'm saying, man, this is gonna hit the world by storm. It's gonna be great. No, good stuff, man.

Marc Holway

I just need an office, open an office up in New England so I can, uh, move home, start moving my butt back home.

KEVIN

There you go, get close to that grandchild. I know, I get it. Well, cool, dude. Uh, well, it's, uh, it's like I said, it's been a pleasure. Thank you everyone for sticking with us, hanging out with us tonight. Uh, if you are listening to us on a regular podcast, whether it's Apple Podcasts or Google, whatever, go ahead and like and subscribe to us. We would sure appreciate that. Leave us a rating and review on Apple, would be fantastic. If you're watching on YouTube, go ahead and hit the, the little bell so that you can be notified each and every time we got a new video coming out. And yeah, it's been a really, really good day, and we appreciate

KEVIN

you for hanging with us. We're here each and Every Tuesday. Until next time, we'll see you later. See ya!

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