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Show notes

The video is episode number 348 of the Homeowner Show, hosted by Kevin Hackett and Craig Williams. They begin by discussing the recent Super Bowl, with both hosts agreeing that the game itself was not particularly exciting. They then delve into the halftime shows, comparing the Super Bowl halftime show featuring Bad Bunny with an alternative halftime show organized by Turning Point USA, which featured Kid Rock and other performers. The hosts analyze the production value and musical quality of both halftime shows, with a consensus that while the Super Bowl halftime show had high production…

Transcript

1052 segments
KEVIN

This is episode number 348 of The Homeowner Show. Whether you're DIY or looking to hire, we're here to help you find the best information and options for you and your home. My name is Kevin Hackett, and here with me is Craig Williams.

CRAIG

Hello, hello, hello, and welcome to The Homeowner Show. We are so glad that you could join us for another live episode here in the studio. How you doing, Kev?

KEVIN

I am fantastic. That's all.

CRAIG

Declaratively. Yes.

KEVIN

Things are good. Look, I'm just running on adrenaline.

CRAIG

Adrenaline?

KEVIN

That's all I got right now.

CRAIG

You're so excited about doing the show today.

KEVIN

I think that must be it. Look, it's been a long few weeks, and I've not had nearly as much sleep as I wanted to. But man, things are good. 2026 has started off well so far. We're already in February. Can you believe that? It feels—

CRAIG

it doesn't. Well, in one, it was like 84 degrees today.

KEVIN

Well, there's that.

CRAIG

It doesn't feel like February.

KEVIN

No, it definitely doesn't.

CRAIG

How do you say February?

KEVIN

Well, technically it's February, right? February.

CRAIG

February.

KEVIN

February. It doesn't sound right. You take that rua out of it.

CRAIG

February.

KEVIN

Yeah, that's it. Uh, anyway, how you doing, man?

CRAIG

I'm doing good. Good. I think, I think we're gonna do kind of a quick episode tonight, uh, because we wanted to talk about Super Bowl.

KEVIN

Yeah.

CRAIG

Halftime shows specifically because from what I— I didn't watch the game, but from what I understand, it was pretty dumb and boring.

KEVIN

The game was pretty dumb and boring. And let me tell you why. The best thing I saw today was from the Babylon Bee. Uh-huh. And if you don't know, Babylon Bee is a— it's a satire article or blog or whatever you wanna call it these days. It's satire.

CRAIG

Satire news.

KEVIN

Satire news. Thank you. Uh, it said this, Patriots offensive line surprised to learn Super Bowl was yesterday because they did not show up. And, and look, the Seahawks defense played really well. Both defenses played really well. But I, I heard someone say it this way. They said, look, I love, uh, watching really good defenses, but I also like being safe in my car, but I don't like watching it. Like, I don't want to watch safe driving.

CRAIG

That's right.

KEVIN

That was a pretty good way to put it.

CRAIG

Yeah, that's, that's fair.

KEVIN

So no, the game was not really much to watch. It was fine.

CRAIG

Uh-huh.

KEVIN

Uh, neither team was a team that I really cared about. And, uh, but I will also say that I did not watch live Super Bowl, uh, halftime shows.

CRAIG

Halftime shows. I did not. I did not either.

KEVIN

Okay.

CRAIG

However, I watched them both this morning because I heard there was some hoopla.

KEVIN

Yeah.

CRAIG

So this was the first year that anyone really tried to put up any sort of competitive options.

KEVIN

Right.

CRAIG

For the halftime show, which I'm kind of shocked about, honestly.

KEVIN

Well, I think that you're— yeah, I think there's a couple of things there that, like, for whatever reason, it— well, it costs a lot of money to do something like that, especially to, you know, not just the actual production of it, which costs a lot of money. You've also got the talent that you're bringing in. You gotta pay them, all this kind of stuff. And so I think, for lack of a better reason, I think that there needed to be a reason to have an alternative.

CRAIG

Mmhmm.

KEVIN

And Someone found a reason.

CRAIG

Yeah.

KEVIN

Finally.

CRAIG

But, like, if you had to articulate that reason...

KEVIN

If I had to?

CRAIG

Yeah. Like, why did they do that?

KEVIN

Um... Uh, that's a great question.

CRAIG

Um...

KEVIN

I think... that... there's a reason that I would say, Uh-huh. versus a reason they would say.

CRAIG

OK. I wanna hear both of them.

KEVIN

OK. I think the reason they would say is they wanted a safe, alternative, family-friendly version of a halftime show.

CRAIG

Okay.

KEVIN

That's what I think they would say.

CRAIG

Okay.

KEVIN

Which, let me put a little caveat in here, I don't really care. Okay, I'll put that in there first.

CRAIG

Yeah.

KEVIN

But I think that's what they would say. What I would say the reason was is to platform, to, to have a platform. I think they did it to show that they can do whatever they want to.

CRAIG

Okay.

KEVIN

That's my thought process.

CRAIG

Yeah.

KEVIN

What, what would you say?

CRAIG

Um, I mean, having, having seen it, I would be shocked if what you're saying that they would say would be true.

KEVIN

Okay. Because, because it didn't feel like that at all. Family friendly.

CRAIG

Well, it wasn't.

KEVIN

Yeah, no, it wasn't.

CRAIG

There was, there was an artist that did some swearing.

KEVIN

Okay.

CRAIG

It was like a country rap guy. Kid Rock?

KEVIN

No, no, no, no.

CRAIG

It wasn't Kid Rock. Okay.

KEVIN

Because I didn't see the Turning Point one. I actually only— because I just didn't watch it. Yeah. And I only recently before the show, watched the halftime, the, the Super Bowl one. Yeah, the one on NBC. Right.

CRAIG

Um, and so I don't know if that was their goal. I don't know that they achieved it. It was— but like 90, 95% of it super family friendly. But like, it, it really felt more like a really high production rock show. Okay.

KEVIN

It was good.

CRAIG

Yeah, it, it was— it wasn't It wasn't as good. Let me see how I can phrase this properly. The production level on it wasn't as good as the one at the Super Bowl.

KEVIN

Okay.

CRAIG

The Bad Bunny one, the production level was really high.

KEVIN

Yeah.

CRAIG

Really well executed. The music just stunk.

KEVIN

Well, I don't know what— I'm not familiar with that music in any way, shape, or form.

CRAIG

Well, I mean, but like, I'm sorry. I don't— like, if I heard Aerosmith for the first time, sure. Like, and I heard Walk This Way, I'd be like, that's a good song. You know what I mean?

KEVIN

Well, that's my point. I have no context in that. I can't— I couldn't understand the language. Well, sure.

CRAIG

But like—

KEVIN

That's part of it.

CRAIG

Yeah. But like, if you heard like Despacito for the very first time.

KEVIN

Okay. Good point.

CRAIG

Yeah. You know what I'm saying? Like, you don't know the language.

KEVIN

No, but you're right. To your point, I can listen to that and go, this is something I would listen to.

CRAIG

Right. Yeah. Nothing that I heard from the Super Bowl halftime show, except for Lady Gaga, is something that I listened to and I've been like, that's pretty good.

KEVIN

Uh, she was not just pretty good. She was awesome.

CRAIG

No, she was— no, she was like— like, and I, I think I told you that before the show. I mean, like, everything else stunk, but Lady Gaga stole the show.

KEVIN

Yeah, she was awesome.

CRAIG

In my, in my humble opinion.

KEVIN

Um, yes.

CRAIG

And it wasn't because she was singing in English. It was like, right, one, she was actually singing.

KEVIN

Yeah.

CRAIG

Two, it took some talent to sing the song that she sang, right? It wasn't, it wasn't just like a 1, 4, 5, 6 song. It was, you know, it was— it actually had something going on, and it was difficult to sing. I can tell you that much right now.

KEVIN

Yeah.

CRAIG

And she nailed it.

KEVIN

She did. And, and she put on a great performance without performing even. Yeah. If that makes sense.

CRAIG

No, it was just about the singing, honestly. I mean, there was dancing and stuff going on, but like, yeah, but it wasn't, it wasn't like a Lady Gaga thing, but it was just a really well-sung song.

KEVIN

Yeah.

CRAIG

Um, and so good honor. I mean, I, I thought it was killer. Um, that being said, the musical— the musical aspect of The Turning Point was way better.

KEVIN

Okay.

CRAIG

Like, like, especially if you like rock and roll. If you like rock and roll, you would have dug it.

KEVIN

Well, it was kind of a '90s version. Like, they were real— they did— let me tell you what they did from, again, I didn't see it yet. I will go watch it. So my— everything that I'm gonna say has to have that caveat in it.

CRAIG

But, okay, let's, let's, let's also— let's just put some, some numbers into context here as well.

KEVIN

Okay.

CRAIG

Um, right off the, uh, right off the bat, um, TPUSA now holds the record for the largest concurrent stream ever in the United States.

KEVIN

Really?

CRAIG

Yeah, it's, it's like 6.17 million people concurrently viewing that halftime show.

KEVIN

Okay.

CRAIG

Live.

KEVIN

Wow.

CRAIG

So it is the, and the only other livestream that beat it was one out of India. And so like they're second in the world, number one in the US ever.

KEVIN

That's crazy.

CRAIG

So it's, they didn't just do nothing. I mean, like they, they, they put on the biggest event YouTube has ever seen in the United States.

KEVIN

That's huge.

CRAIG

So there's that.

KEVIN

Yeah.

CRAIG

And, and so when you think about the number of people that watch the Super Bowl live, Which I, I think we looked up like the biggest one ever, which was in 2025.

KEVIN

Yeah.

CRAIG

And it was like 127 million or something like that.

KEVIN

Yeah. Right.

CRAIG

So, I mean, like you, you take, you know, let's, let's just say 6 million people away from that.

KEVIN

That's a large number.

CRAIG

Right.

KEVIN

Yeah.

CRAIG

Then, then your, your advertisers start having conversations with you about your prices.

KEVIN

Yeah.

CRAIG

Right.

KEVIN

Yeah.

CRAIG

Um, and I, I think, I think that was the play.

KEVIN

Okay, maybe.

CRAIG

Um, but it was there.

KEVIN

I mean, it was political.

CRAIG

There was, but there was nothing political about the show.

KEVIN

I, I get that, but it was political in foundation.

CRAIG

They're, they're a political organization.

KEVIN

They are.

CRAIG

Yeah. Um, but they're not, I mean, like, they're obviously, I mean, like, if they're gonna vote, they're probably gonna vote Republican, but they're not like a specifically Republican The organization.

KEVIN

The organization is not, but you're correct.

CRAIG

Yeah. I mean, they're, they're conservative organizations.

KEVIN

Yes.

CRAIG

And I, I think the point was to say there's an audience for this.

KEVIN

Yeah.

CRAIG

And, and you're, you're specifically asking them to turn their TVs off.

KEVIN

Mm-hmm.

CRAIG

During the Super Bowl. And, and honestly, I think, I think all of this, I, I think this has been bubbling up for more than a decade.

KEVIN

Well, since Janet Jackson.

CRAIG

That's exactly what I was gonna say.

KEVIN

That would be my place. Yeah.

CRAIG

I mean, that, that is when the NFL lost trust with the American family.

KEVIN

Yeah.

CRAIG

100%. And they haven't earned it back yet.

KEVIN

Right. That was 2003, I believe.

CRAIG

So almost more than 20 years.

KEVIN

Maybe. No, that would've been 2004.

CRAIG

2004?

KEVIN

Yeah. If I remember correctly.

CRAIG

Yeah. I, I remember, I remember where I was. I do too. I don't remember what year it was, but I remember where I was when it happened.

KEVIN

Yep, I did too.

CRAIG

Because I was in a church and all of a sudden there was a boob on the big screen.

KEVIN

Yep. I was at a church function too. Yep, 2004. I was right.

CRAIG

And up until that point, it was 2004?

KEVIN

It was 2004, like I said.

CRAIG

Up until that point, there was not a church in this country that had a problem streaming the Super Bowl live at their building.

KEVIN

Right.

CRAIG

And ever since then, it's been, let's turn the halftime show off.

KEVIN

Halftime for specifically, yeah. Turn halftime off.

CRAIG

Yeah. Well, and even then, I mean, like some of, some of the ads have been a little racy.

KEVIN

Oh yeah, for sure. I mean, all the way that I would take that back to GoDaddy.

CRAIG

Mm-hmm.

KEVIN

Like that's about the time whenever some of the ads were like, oh, what if they— yeah, what is this? Yeah.

CRAIG

And so I think, I think this has been bubbling over for a long time and no one has had the cojones to try and throw anything because, because everyone sort of understands That, I mean, like, you just can't mess with the Super Bowl on Super Bowl Sunday. There's no comp— there's no competing with that.

KEVIN

Yeah. How do you, how do you compete with that number of people?

CRAIG

Yeah.

KEVIN

And how are you gonna do anything from a production level that's gonna be worth it?

CRAIG

Yeah. And, and so what they got was a resounding answer.

KEVIN

Oh yeah.

CRAIG

Of, and, and so all that, and, and what, it's the same with the Super Bowl. Like, you can't count, just like, you, you don't know for sure, but you, you don't know how many people were actually watching.

KEVIN

No, of course not.

CRAIG

And so—

KEVIN

Because they could have been up getting chips and dip or, you know, who knows?

CRAIG

Well, and, and Turning Point's stream wasn't just on YouTube. You know, it— what's Rumble? It was on Rumble.

KEVIN

Yeah.

CRAIG

It was also running concurrently on Charlie Kirk's channel.

KEVIN

Okay.

CRAIG

It was, it was running some other places as well. And, and so they're saying it, it looks like it's gonna be close to, like, 30 million people tuned into the TPUSA show.

KEVIN

Oh my goodness.

CRAIG

So you start looking at numbers like that.

KEVIN

Well, you take away— what is that, a, a four— a quarter? That's a quarter of the audience.

CRAIG

If, if it's even— so what you— what you— if you're the NFL, you gotta look at that and you gotta go, are those people that just tuned in to watch the TPUSA?

KEVIN

Yeah. Of course.

CRAIG

Or is it people that turned off the NFL show and watched the Turning Point?

KEVIN

Because it could have been either. It could have been both.

CRAIG

But you don't know. But either way, 30 million people.

KEVIN

That 30 million of anything. Mhmm.

CRAIG

raises eyebrows.

KEVIN

Yeah.

CRAIG

And, and here's, here's the other interesting thing, man, is, like, again, I didn't watch the Super Bowl, didn't go to a Super Bowl party.

KEVIN

Sure.

CRAIG

I was playing my guitar somewhere.

KEVIN

Okay.

CRAIG

I was way happier.

KEVIN

Yeah.

CRAIG

But my wife was at a Super Bowl party that her brother was throwing, and they had both going on at the same time. Okay. One in one room, one in the other room.

KEVIN

And?

CRAIG

But no, I mean, it's just—

KEVIN

no, but which one was better attended?

CRAIG

What? No, I, I don't— that I don't know. Okay. But I, I would be shocked if that wasn't the case in most homes.

KEVIN

Yeah. Well, you heard— you asked me a question. before the show started.

CRAIG

Yeah.

KEVIN

And your question was if you would have watched it, but I was literally driving home so that I could watch the second half from the party that I was at.

CRAIG

Right.

KEVIN

Uh, you asked which one would you have watched? And my answer was I would have tried to watch both. That's— but every, every bit of it is because I want to be informed.

CRAIG

Right.

KEVIN

Not because I prefer this over that. That's— that would have been my answer. Now, just from— just from what I know, I would never have chosen Bad Bunny over a Kid Rock. Right.

CRAIG

Never.

KEVIN

But part of that is because I grew up with Kid Rock. Like, that's— they— one of the things— and this goes back to something I was gonna say earlier— one of the things that Turning Point did It was brilliant, is it understood its audience. Middle-aged people with children.

CRAIG

Yep.

KEVIN

Who knew these people in the '90s. And that's what they gave people. Yeah.

CRAIG

Well, and like, here's what— here's the other thing I'll say. The Kid Rock portion of the show.

KEVIN

Yeah.

CRAIG

Meh.

KEVIN

Yeah, not great.

CRAIG

I mean, not meh because it wasn't great. It was good.

KEVIN

He did—

CRAIG

what's his big hit?

KEVIN

Oh, goodness.

CRAIG

The ball with the ball to bang, bang, diggy diggy, whatever that song is.

KEVIN

Yeah.

CRAIG

Which, again, when's the last time Kid Rock had a hit?

KEVIN

Since then. Right?

CRAIG

Pretty much. But I think that's important.

KEVIN

Yeah.

CRAIG

Right? Is that he— I mean, like, he's been a figure out in the public, but he hadn't had a hit in years. How many people tuned in to watch? Because they knew, and he was the only headline on that, on that ticket.

KEVIN

Right.

CRAIG

He did that ball with the ball, bang to bang, diggy diggy. That song lasted maybe a minute and a half.

KEVIN

Okay.

CRAIG

And then he was done.

KEVIN

Yeah.

CRAIG

And then he changed outfits and came out in his given name.

KEVIN

Oh, did he?

CRAIG

To sing a country song.

KEVIN

Really?

CRAIG

Yeah.

KEVIN

Oh, oh, that's what I just saw. He covered Cody Johnson's Till You Can't. Yep. Interesting.

CRAIG

And then added a verse about coming to faith in Jesus.

KEVIN

Interesting.

CRAIG

At the end. It was really good.

KEVIN

Yeah.

CRAIG

It was good. But his name's like Robert.

KEVIN

I don't even know.

CRAIG

It was really odd because they said, now welcome to the stage, Robert such and such. And it was Kid Rock.

KEVIN

Is it Robert Morris? That could be.

CRAIG

I don't know. I don't know.

KEVIN

No, Robert Ritchie.

CRAIG

Robert Ritchie, that's it.

KEVIN

Yeah, Robert Ritchie.

CRAIG

So Robert Ritchie took the stage, cowboy hat, and sang that song Until You Can't, and it's a good song. Yeah, um, he did it well. He played, he played the acoustic guitar and there was a steel guitar behind him.

KEVIN

Interesting.

CRAIG

It was a different vibe, and that's how he ended the show.

KEVIN

Okay.

CRAIG

Um, and you know, so a couple of things. I don't, I don't have a problem with Bad Bunny singing in Spanish.

KEVIN

Okay.

CRAIG

It doesn't bother me at all.

KEVIN

Yep.

CRAIG

Mostly because, like, I know that he's from Puerto Rico. That's part of the United States. It's part of who we are. Do your thing, bro.

KEVIN

Yeah. I, I don't disagree with you.

CRAIG

Yeah.

KEVIN

Just because I didn't understand language, that doesn't have a bearing on my, my thoughts on the show as a whole. Yeah. But continue.

CRAIG

Um, I didn't hear anything that he did that I was just blown away by.

KEVIN

Yeah.

CRAIG

Like even slightly impressed with.

KEVIN

Yeah.

CRAIG

Um, I honestly thought he was way better as a caddy in Happy Gilmore. And I, I didn't even know, like, I didn't even make that connection until I was watching the halftime show and I was like, hey, that's the caddy from— I didn't know that that was like supposed to be a thing in that movie. Oh, that's Bad Bunny. I had no idea who that was.

KEVIN

Right.

CRAIG

You know? But he was actually really good in that movie.

KEVIN

Well, I actually saw them— The only reason I knew, 'cause I didn't know to begin with, is 'cause I saw them ask Adam Sandler if, you know, which Super Bowl halftime show he would prefer. And he basically said, I think Bad Bunny's gonna do his thing.

CRAIG

Yeah.

KEVIN

You know?

CRAIG

And look, he is one of the biggest streamers out there right now. I mean, look, people like him.

KEVIN

Yeah.

CRAIG

I don't know why.

KEVIN

Well, but, but there's a lot of things that I don't like that other people do.

CRAIG

Well, I— it's not like— it's not like I don't like. It's like I don't get.

KEVIN

Well, I get that too.

CRAIG

You know what I mean?

KEVIN

Yeah.

CRAIG

Because there's, there's plenty of things that I don't like. I didn't dislike what he did. It's just like, I don't understand why people like it.

KEVIN

Yeah.

CRAIG

I can see that. So, and then the Turning Point USA man, I think if the NFL is smart, they will use it as an opportunity to increase their audience because that was the point of Bad Bunny for sure.

KEVIN

Yeah. Oh, yeah.

CRAIG

You know, they are, they are looking to tap into the— what am I trying to say?

KEVIN

Start a—

CRAIG

Latino market.

KEVIN

Well, okay. That's true.

CRAIG

You know, like, yes, they were, you know, and like, because that's not, that's not their biggest, most popular audience. They recognize that soccer is bigger in the world.

KEVIN

It's the reason that we're having games played in Brazil and other places. They're trying to expand their market. Yes, they are.

CRAIG

You know, and that was, that was definitely the play with having Bad Bunny on the, on the ticket. I don't know that that's the way to go about it.

KEVIN

Yeah.

CRAIG

You know, and because in the, in the course of doing that, they're losing their main market. And I think that's what Turning Point was tapping into was like, hey, We want to celebrate America because this is an American sport. Sure. And also at the same time, what's wrong if the NFL was an American-only thing? Is that such a bad— are they not making enough money?

KEVIN

I don't think they are, actually. I think that's part of it. I think that I, to your point, surely they're making enough money, right? Yes.

CRAIG

They're obviously making enough money.

KEVIN

Obviously making enough money.

CRAIG

Yeah.

KEVIN

But I think if they go, look, if we can capture more audience from across the world, we should figure out a way to do it. I think that's the, the point. But I, I see what you're saying. Like, why, why, why does it need to be that? Especially whenever football is not universal. It just isn't. No, not in— no, it's just not.

CRAIG

So, but like, don't kill the golden goose.

KEVIN

No, right.

CRAIG

Which is what they've been trying to do. Yeah. And probably not intentionally, but like, inadvertently, they've been doing that by alienating people that have values and morals.

KEVIN

Sure.

CRAIG

You know, when it, when it comes to the kind of content that they allow their families to consume.

KEVIN

Yeah. Well, and they have a huge advantage right now Because the NCAA is trying to screw it up.

CRAIG

Okay, they're trying to screw football up.

KEVIN

Yeah, so figure out how to make NFL better.

CRAIG

Well, I mean, yeah, I mean, like, and look, I mean, I'm sorry, I, I mean, it's just my personal opinion, but like, college football is more entertaining.

KEVIN

Sure it is.

CRAIG

You know, and, and now there's money involved.

KEVIN

Yep.

CRAIG

And so, you know, that's going to take money away from the NFL.

KEVIN

It is.

CRAIG

No, I mean, like, there's no question that it will.

KEVIN

I agree.

CRAIG

has and is going to moving forward. But here's the thing is when it comes to family, when it comes to values, when it comes to morals, who is an American family going to trust more, the NFL or Turning Point USA? Who are they going to feel more safe with letting their kids have access to a screen when one of those two is in control of the content?

KEVIN

Yeah, I hear what you're saying. I think that, man, it's a weird question because I think there's plenty of people who would say, I don't want my family anywhere near Turning Point.

CRAIG

I think that's true. You know what I mean? But that's not because they think Turning Point has bad morals. It's because they think that they have a wrong perspective on that Christianity's the only way.

KEVIN

Sure. Maybe.

CRAIG

I mean, that's pretty much it. I mean, unless it's some sort of weird political— But it is political. If you watch the Turning Point show, Nowhere in that thing was MAGA or you need to vote Republican or any of that. Nothing was in there. I mean, Jesus was in there.

KEVIN

Sure.

CRAIG

A little bit.

KEVIN

Well, that's—

CRAIG

Faith was in there.

KEVIN

Yeah.

CRAIG

But if you find that threatening, you're probably in the wrong country anyway.

KEVIN

That's not Democrat or Republican at all. No.

CRAIG

So it's like, But you watch the 2, and Turning Point USA opens with this ripping electric guitar solo of the national anthem, and people are cheering. And it's like the NFL one.

KEVIN

Yeah, I listened to it.

CRAIG

Is that what they're— and I heard somebody today point out that, like, missed opportunity. And I was like, what are you talking about?

KEVIN

On what level?

CRAIG

What's the 250th anniversary of the United States?

KEVIN

Oh, yeah, that's true.

CRAIG

And so, again, I don't have any problem with somebody singing in Spanish. Puerto Rico is part of the US.

KEVIN

Sure.

CRAIG

But is that representative of what America is?

KEVIN

Over the last 250 years? Yeah.

CRAIG

Yeah, no, I hear you. You had a really good opportunity to celebrate patriotism and Americanism. And the problem is a lot of people don't think that those things are good things to celebrate.

KEVIN

Yeah, that's true.

CRAIG

So it's a weird situation, but I think if the NFL is smart, which I'm not convinced that they are.

KEVIN

Yeah, I'm not either.

CRAIG

If I were them, I would approach Turning Point, leverage it, and, and I would say something along the lines of, hey, if we licensed you guys to show the game live, uh-huh, would you rent out a venue and sell tickets to which we get a portion of those tickets? So you guys could continue to do the kind of halftime show that you guys want to do.

KEVIN

Interesting.

CRAIG

They'd be dumb not to do that.

KEVIN

It'd be, it'd be a massive revenue stream.

CRAIG

Well, and if nothing else, it would tell everybody that, hey, the NFL values you too.

KEVIN

Sure.

CRAIG

You know, and if, but like, here's the thing, like, Turning Point could become the actual, the actual better live venue for Super Bowl concerts.

KEVIN

Well, yeah.

CRAIG

Than the actual Super Bowl.

KEVIN

Well, yeah. Because the— I mean, from what I understand, the people that are at the Super Bowl hate the halftime show. Well, because— yeah. Because they can't—

CRAIG

they can't see it.

KEVIN

They can't hear it. It's not produced for the people at the show.

CRAIG

No. It's made for TV.

KEVIN

Yeah. It is.

CRAIG

But, like, but, like, if you— like, you put on a rip-roaring concert with actual, like, musicians where you're gonna get, like, a really good, you know, 15-minute concert in the middle of that.

KEVIN

Yeah.

CRAIG

And you're selling tickets so that you can, you know, watch the, the game on giant screens in, in full high definition.

KEVIN

And, you know, there's good hot dogs and popcorn, like all, I mean, like, well, if you have, if you don't have a game on the field, mm-hmm, you could be setting up stuff for, you know, in between quarters and—

CRAIG

Yeah. You could do all kinds of cool stuff, man.

KEVIN

Yeah.

CRAIG

So, I mean, like, If they don't, it's a missed opportunity.

KEVIN

Sure.

CRAIG

And they're not paying attention to what the market's asking for.

KEVIN

Yeah. Because the numbers definitely show that it was viable. Yep.

CRAIG

So there's a market for it.

KEVIN

Yep.

CRAIG

And so you can, you can either like try and work with them or continue to fight them from now on.

KEVIN

Right.

CRAIG

Because I mean, like, they, they have a proof of concept now.

KEVIN

Yeah.

CRAIG

And you don't, you don't think that like other companies are looking at what TPUSA did and said, oh, these, these guys are hacks and they did it.

KEVIN

Yep.

CRAIG

We could do something.

KEVIN

Sure.

CRAIG

Like, look, why not?

KEVIN

And, and they did it in a relatively short amount of time.

CRAIG

Yes.

KEVIN

What do you think about it?

CRAIG

Yeah.

KEVIN

Yeah.

CRAIG

I mean, that's the thing is like the Mongolians are at the wall, man.

KEVIN

Yeah.

CRAIG

The NFL better be paying attention.

KEVIN

Yeah.

CRAIG

It's like either, you know, like team up or, I mean, die or good luck.

KEVIN

Yeah. Yep.

CRAIG

I mean, like the, the, the NFL, I mean, like it, they, they could be nonexistent within 20 years, man.

KEVIN

Well, it's possible.

CRAIG

I mean, really, I mean, if, if we're churning money into college football.

KEVIN

Yeah.

CRAIG

It's more exciting. There's more teams that people actually care about.

KEVIN

Yep.

CRAIG

You know, and, you know, people watch less and less, which means they're making less and less, which means they can pay their players less and less. I mean, like it's—

KEVIN

Yep.

CRAIG

It's, it's not sustainable unless they figure it out, man. You can't continue to alienate your, your audience.

KEVIN

Yeah.

CRAIG

So, and I, again, like, I don't know, I don't, I don't know that having Bad Bunny was what alienated them.

KEVIN

Sure.

CRAIG

No, I'm not, I'm not saying that at all. Um, because I actually, I, I thought, I thought the show was like pretty tame.

KEVIN

Well, I actually saw a, a like top 10 all-time like Super Bowl shows. Yeah. And it was listed at number like 7.

CRAIG

I don't know about that.

KEVIN

I don't know that I agree with it because— but I'm saying someone put it out.

CRAIG

Mm-hmm.

KEVIN

And I'm going, okay, somewhere someone thinks that it's good enough to be—

CRAIG

let me put— so the one last year, which I think was the history of like hip-hop or something like that, was that—

KEVIN

was that what that one— No, that was like 2 years ago, I think.

CRAIG

Was that what—

KEVIN

yeah, because that was the one that had like Ice Cube.

CRAIG

Was that the house?

KEVIN

And yeah, then that wasn't that 2 years ago? I don't, I don't remember. It doesn't matter.

CRAIG

I thought that one was really good.

KEVIN

It was good.

CRAIG

Um, you know, but like, you, you look back at like, you know, you think about really good ones because I think you even have to put like the Justin Timberlake, Janet Jackson one in the top 10. Yeah, I think you do, even though it was like stupid.

KEVIN

Yeah.

CRAIG

Um, it was really good.

KEVIN

It was '22, by the way.

CRAIG

'22, when they did the hip-hop one?

KEVIN

Yeah.

CRAIG

What was last year?

KEVIN

Let me look. 2025. Oh, it's Kendrick Lamar.

CRAIG

Yeah. Wouldn't know a song if I heard it. Yeah. Um, but like, I think, I think the gold standard for, uh, Super Bowl halftime shows is Michael Jackson.

KEVIN

Oh, for sure.

CRAIG

Without, without question. I mean, how long has he been dead?

KEVIN

Oh, that was like '98 or something like that.

CRAIG

And I don't think anybody can even compete.

KEVIN

No, I mean, I know '98 was Queen Latifah.

CRAIG

I'm sorry.

KEVIN

Let me, let me go find out when Michael Jackson was the same. Not the same. Let me see. No, because now I want to know. No, no shade on Latifah, but uh, let's see, what year was that? Uh, oh my, 1993.

CRAIG

There you go.

KEVIN

Yeah.

CRAIG

Yeah. And like, again, it was great. 23 years ago.

KEVIN

Yep.

CRAIG

And like, I don't, I don't think anybody can even hold a candle to it.

KEVIN

No, no. His was so good.

CRAIG

And like, that's, that's kind of a sad state for that.

KEVIN

It's been that long. I mean, like, again, like, there have been, there have been some really good—

CRAIG

King of concerts for sure is Michael Jackson, but like, In 23 years, you hadn't come up with anybody that can do anything better.

KEVIN

So, well, or at least compete with it. I, I, to me, it's not even a question.

CRAIG

Which I think that was the whole point of having Janet Jackson on that one.

KEVIN

Yeah.

CRAIG

Was like, let's, let's try. Closest as we can get. His little sister. Um, and you know, she definitely got more eyeballs probably.

KEVIN

Yeah. Well, they said, well, she'll show us. Boy, did she.

CRAIG

I mean, like maybe, I mean, maybe we're missing one that we, we're just not thinking, but I, I mean, I can't think of one that would even come close.

KEVIN

No, I agree. So look, I'll just give you what is some, some ideas of like, so Billboard has done a top 15.

CRAIG

Okay.

KEVIN

Okay. So, so number 15, they've got Coldplay, Coldplay, Beyoncé, Bruno Mars.

CRAIG

Okay. That was pretty good.

KEVIN

14, Janet Jackson. All right. She made the list.

CRAIG

All right.

KEVIN

13, Katy Perry in 2015.

CRAIG

Meh.

KEVIN

12, Rihanna in 2023.

CRAIG

Nah. Don't care.

KEVIN

11, Paul McCartney, 2005. Okay, that's, that's decent. Yep.

CRAIG

He was, and he was actually really good.

KEVIN

Right. 10, Bad Bunny.

CRAIG

Like, okay, I'm sorry.

KEVIN

I'm just telling you where it's at.

CRAIG

Bad Bunny over Paul McCartney.

KEVIN

That's dumb.

CRAIG

Kiss my grits. Like, that's not even like in the ballpark.

KEVIN

Uh, number 9, Rolling Stone.

CRAIG

Okay.

KEVIN

Yeah. Number 8 is Michael Jackson's— what they're putting number 8. Uh, number 7, Madonna in 2012.

CRAIG

I mean, like, Madonna's good, but like, she's not—

KEVIN

no. Number 6, Lady Gaga in '17.

CRAIG

Lady Gaga was good.

KEVIN

She was good. Number 5, Bruce Springsteen. Bruce Springsteen, good. 2009.

CRAIG

Still not better than Michael Jackson.

KEVIN

No. Number 4, Beyoncé in 2013, which Eh. Yeah. Number 3, Dre in '22. That's the hip-hop one you were talking about. The hip-hop one.

CRAIG

It was good. I don't even know that it should be in the top 10.

KEVIN

Sure. Uh, number 2 was U2 in 2002.

CRAIG

Fair.

KEVIN

Number 1, OK. Prince in 2007 was really good.

CRAIG

OK, Prince was good.

KEVIN

But I don't know if he's better than Michael Jackson. I don't think so. I would put him at 2, probably.

CRAIG

I think putting— what, Michael Jackson was number 8?

KEVIN

Yeah.

CRAIG

That's— I mean, that's disgraceful.

KEVIN

I agree. Come on, Billboard, do better.

CRAIG

Yeah.

KEVIN

Act like you even care.

CRAIG

I mean, like, look, if you put Prince at number 1 and Michael Jackson at number 2, I'd be like, okay, like, that's fair.

KEVIN

Sure.

CRAIG

I mean, at that point, you're just dealing with, like, subjective opinions.

KEVIN

Right.

CRAIG

And Prince killed it. I mean, I'm shocked that Rolling Stones weren't number 3.

KEVIN

Yeah. Okay, so this is another stupid list. Number 1, Prince. Number 2, Timberlake and Janet Jackson.

CRAIG

Oh, gosh.

KEVIN

Number 3, Dr. Dre. Number 4, Jackson. 5, Lady Gaga. 6, Beyoncé. 7, Aerosmith in 2001. Aerosmith, NSYNC, Britney Spears, and Mary J. Blige.

CRAIG

OK, that's a legit—

KEVIN

That's an interesting lineup.

CRAIG

That's a legit—

KEVIN

But it didn't even make the top 15 Billboard.

CRAIG

Maybe there was something weird with that show. 'Cause I'd be shocked if Aerosmith just didn't knock it out of the park.

KEVIN

Yeah. Uh, 2009, Bruce Springsteen. 2020, Jennifer Lopez and Shakira. I remember that one.

CRAIG

Yeah.

KEVIN

I do remember that one. Uh, 2014 was Bruno Mars. Now, uh, that's number 10. Yeah. It's just— it's an interesting list. You know who didn't make the list? Beastie Boys.

CRAIG

Did they?

KEVIN

Beastie Boys didn't make the list. When did they win the Super Bowl? Oh, that's a good question. I wanna say, like, 2017? Beastie Boys halftime show. What year was that? Uh, let's see. Oh my goodness, it's not giving me a year. How is it not giving me a year? I don't remember.

CRAIG

Do better, internet.

KEVIN

Yeah, it wasn't, uh, it wasn't that long ago though, I'll tell you that. Um, but everybody was like They didn't wear shirts. I was like, have you ever seen the Beastie Boys with their shirts on? Ever?

CRAIG

No, no, that's just not their thing.

KEVIN

That's not their thing.

CRAIG

So there's a band I'm thinking of, uh, gosh, why can't I think of the— Flea is the bass player.

KEVIN

Flea? I don't know who you're talking about.

CRAIG

Oh my gosh, Californication.

KEVIN

Oh, uh, uh, uh, Red Hot Chili Peppers.

CRAIG

Have they ever done that?

KEVIN

That's what I was thinking of. And I— look, you need to just shoot me for a minute because when I said Beastie Boys, I meant Red Hot Chili Peppers. They're the ones that don't ever have shirts on. Okay, hold on. Uh, yeah, that's, that's my bad. Uh, that was 2014.

CRAIG

They did do it. They did do it. Red Hot Chili Peppers, 2014. Okay. I mean, like, I don't know if they did any good. I don't remember, but like, I, I mean, I was thinking like, that actually could be a pretty good show.

KEVIN

Yeah. That, that's, that's the one where I was like, they didn't wear shirts. My bad.

CRAIG

So it's also one of the sub villains in Back to the Future.

KEVIN

That's true.

CRAIG

That's true.

KEVIN

So we got anything else to talk about? Are we good? Yeah.

CRAIG

We were going to talk about the Trump thing.

KEVIN

The Trump thing.

CRAIG

Yeah.

KEVIN

We should probably talk about it.

CRAIG

Well, I mean, it's an interesting one.

KEVIN

It is.

CRAIG

Yeah.

KEVIN

So if you don't know what we're talking about, we're talking about the—

CRAIG

The Obama's monkey video.

KEVIN

Yeah. The social media post that Trump's account put out that showed the Obamas.

CRAIG

Let's just go ahead and put it out there. It was stupid.

KEVIN

Oh, it was terrible and off color and awful.

CRAIG

Yeah.

KEVIN

It was terrible.

CRAIG

Yeah.

KEVIN

Let's just Like, like, there's nothing that anybody could say that could convince me that what was put out was anything but offensive, awful. It was terrible, right? I don't, I don't have any other words than just like ludicrous, awful, horrible, should be ashamed.

CRAIG

Yeah. Oh, I do think so. Did you, have you, did you hear his Uh, I did his interview.

KEVIN

I did.

CRAIG

Do you think he knew about it? I—

KEVIN

here's, here's what he said in his interview. He said, I saw the beginning of it and I was okay with the beginning of it, right? But it wasn't about that.

CRAIG

It wasn't.

KEVIN

And no, it wasn't. And he said, but I'm not going to apologize.

CRAIG

I heard that too. And so like, that was stupid.

KEVIN

That's, that's the point where you go, I didn't watch all of it. and I didn't know the rest of it. I'm gonna handle it.

CRAIG

Yeah.

KEVIN

That's what you say.

CRAIG

Yeah.

KEVIN

You know? But that's not what he said.

CRAIG

That's not what he said. He just said, I'm not gonna—

KEVIN

'Cause it was about what?

CRAIG

It was about voter fraud.

KEVIN

Yeah. In Georgia. Yeah.

CRAIG

And like, I can— like, this, this is my— this is always my issue with Trump is he's either a super genius or a buffoon. There's, there's no, there's no in-between.

KEVIN

The space in between is a wide gap.

CRAIG

Well, for people that are opposed to him, There's nothing in between.

KEVIN

There's nothing.

CRAIG

And it's like, but like, you have to pick one.

KEVIN

Yeah.

CRAIG

You know, he's either a buffoon.

KEVIN

Or he's a genius.

CRAIG

Or he's a genius. And in this instance, I think he's kind of a buffoon.

KEVIN

Uh-huh.

CRAIG

Yeah. I really do.

KEVIN

I do too.

CRAIG

Well, because— It's not to dismiss it at all. I just, I really don't think he watched the entire video.

KEVIN

No, I don't think so either. I don't think he knew everything that it was. I also don't think he would have stopped it if he knew. That's the problem.

CRAIG

I also don't think the person that posted it watched the whole video.

KEVIN

Well, that may be true.

CRAIG

I really don't.

KEVIN

Yeah, that may be true.

CRAIG

I watched the whole thing.

KEVIN

I did too.

CRAIG

And if you got like a minute and a half into it—

KEVIN

Yeah, you're like, I'm done with this. There's nothing else to watch, really.

CRAIG

Well, I know where this is going. And so you would just sort of switch off and be like, okay, this is cool. I'll share this.

KEVIN

Right.

CRAIG

Because it was actually interesting what he was saying about the Georgia elections.

KEVIN

Right.

CRAIG

Whether or not it's true, I don't care. It was interesting.

KEVIN

Right.

CRAIG

But, like, then all of a sudden, it gets spliced into this weird AI jungle animal thing.

KEVIN

Yeah.

CRAIG

You know? And I keep hearing people just like, well, all the other people were animals too. And I was like, yeah, but that really doesn't matter.

KEVIN

There's nothing about what happened at the end that is okay.

CRAIG

Whoever made that video, there's no way that they didn't know what they were doing.

KEVIN

Look, let's, let's put it out this way. What person? Mm-hmm. What person's face would you exchange for the Obamas? Mm-hmm. And that'd be okay?

CRAIG

Well, I mean, right? Well, so, like, in, in that video, they do have Biden also as a monkey.

KEVIN

Sure.

CRAIG

Um, and again, that doesn't excuse it.

KEVIN

But that's my point is like, Put, put anybody's face on there, it doesn't make it better.

CRAIG

No.

KEVIN

Like, it doesn't— who it was—

CRAIG

What are you saying?

KEVIN

Like, like, if you were to exchange it for a baby, even like a baby's face on a monkey, number one, it wouldn't— they wouldn't do that because it wouldn't mean what they wanted it to mean. But it doesn't make it better. It doesn't make me go, oh, well, that was kind of cute and funny. It still is extremely offensive and stupid.

CRAIG

So you think it would have been just as offensive to have a white person's face on it?

KEVIN

Yeah.

CRAIG

Really?

KEVIN

Yeah.

CRAIG

I don't think so.

KEVIN

No, no. My point is, it doesn't matter what— who you put on it. When you put an ex-president who is the only Black ex-president that we've ever had on there.

CRAIG

Yeah.

KEVIN

now we've got a big problem.

CRAIG

Yeah, I think it's only offensive because he's Black.

KEVIN

Of course. But I think if you put— but putting Biden's face on there is not any better.

CRAIG

I think if I had to pick between the two, I'd much rather have Biden's face on the monkey. Okay.

KEVIN

Either way.

CRAIG

Like, really, I mean, a gun to your head, you have to post a video. One's got a monkey, a monkey body with Obama and one's with Biden's head.

KEVIN

One's worse.

CRAIG

You're picking Biden every time.

KEVIN

Yeah, one's worse.

CRAIG

Because, you know, you're not like— it's just going to be you making fun of him and saying he's a goofy dude.

KEVIN

But it's not better. But like, it's also not better.

CRAIG

It's way better.

KEVIN

Okay.

CRAIG

It's way better.

KEVIN

I'll give it to you. Fine. I'll acquiesce just because I'm going—

CRAIG

No, look, I don't think there's anything wrong with saying that it's bad because he's Black.

KEVIN

Sure.

CRAIG

It is bad because he's Black.

KEVIN

It is? Well, of course it is.

CRAIG

Yeah.

KEVIN

And that's the main reason it's bad.

CRAIG

Yes.

KEVIN

Yeah, of course.

CRAIG

Yeah. I mean, put— I mean, look, put Nancy Pelosi's face on it. No one's gonna care. No one's gonna care. You know why? Because they didn't care about the face that they put her on in the rest of the video.

KEVIN

That's true. That's true. That did happen before. It did happen.

CRAIG

It's— look.

KEVIN

Uh-huh.

CRAIG

And also, put Trump's face on the monkey.

KEVIN

Yeah.

CRAIG

No one's gonna care.

KEVIN

Well, they'll think that that's adequate. Sure.

CRAIG

And I don't care.

KEVIN

No, I don't either.

CRAIG

But there's also, like, no historical precedent for, like, associated white people with monkeys.

KEVIN

That's true.

CRAIG

So yeah, it was just a dumb move all around.

KEVIN

Yeah, so it was really bad.

CRAIG

But like, again, it's not— it's not— I'm, I'm not defending it. I really, I really don't think he watched it. I don't.

KEVIN

I don't either. I don't either.

CRAIG

I don't. I actually heard somebody try and explain it today, and I thought it was a really dumb explanation.

KEVIN

Okay.

CRAIG

Was they were like, oh, he's playing 4D chess. And I'm like, okay. How's he playing 4D chess? Well, um, now everyone has to go back and watch the whole video, and everyone's gonna see how there was voter fraud in Georgia. And I was like, really? This— like, this is— this— like, no, this cannot be the play.

KEVIN

No.

CRAIG

And no one cares.

KEVIN

No, they don't.

CRAIG

Like, put it to bed. It's dead.

KEVIN

It doesn't matter.

CRAIG

Like, not even a little bit?

KEVIN

No, it doesn't matter.

CRAIG

I mean, it matters in the sense, like, is it going to If it happened, is it going to happen again?

KEVIN

Fine.

CRAIG

You wanna have that conversation? Like, find, find evidence, find—

KEVIN

But get over it.

CRAIG

Prosecute. But like, no, we're not playing 40. This is not a 40 chess move. No. This is a dumb move that where you, you like, it's something that you're still butthurt about and you're gonna post a video about it, but you didn't watch the whole thing. Right. And you screwed up because it had something else attached to it that you never intended to go over.

KEVIN

Never knew. Um, but The fact that he wouldn't come back and apologize for it.

CRAIG

That was stupid. It's such an easy layup to apologize for that.

KEVIN

Yeah.

CRAIG

Like, and like, really, you know what? I didn't watch the whole video.

KEVIN

Sure.

CRAIG

Even, okay. Let's, let's just say that I'm wrong about that.

KEVIN

Okay.

CRAIG

He could lie.

KEVIN

Uh-huh.

CRAIG

And be like, you know what? I'm really sorry. I didn't watch the whole video. Shouldn't have posted it. And you know what people could do?

KEVIN

Nothing. Right.

CRAIG

Except for Trump apologized.

KEVIN

Yeah. Yeah.

CRAIG

And, and you know what? It would be out of the news cycle like that.

KEVIN

Yep. No one would care at that point.

CRAIG

So stupid pride. Yeah.

KEVIN

He, he vilifies himself. He really does. And, and I think that the, one of the things that, that to me is so weird about it is that he vilifies himself to anybody who's even remotely Democrat. Okay. Immediately he vilifies himself. But in this moment, conservatives are going, you're an idiot.

CRAIG

Yeah. 'Cause I don't, I don't even know that it's like, it's like a Democrat-Republican thing as much as it is, are you on my team?

KEVIN

Right.

CRAIG

'Cause I don't think he cares.

KEVIN

No.

CRAIG

If you're a Republican and you oppose him, Doesn't matter anymore. Yeah, I don't think it matters.

KEVIN

At this point, it doesn't matter. I was having a conversation about this similarly this morning, and I said, he, in his first presidency, he was offensive to some people on multiple occasions.

CRAIG

Yep.

KEVIN

Not like he is this time. It's different. The way he acts in this term versus the way he acted in his first term is different. I just, he is less reserved, if that's even possible, than he was in the first term. And I think that a lot of people don't know what to do with that. They're like, I didn't see it coming. And other people are going, I'm okay with it.

CRAIG

Which is, that's, that's the one I, I hear a lot where it's like, well, yeah, but they've been doing this for a long time the other way.

KEVIN

Yeah.

CRAIG

And like, that doesn't excuse bad behavior.

KEVIN

No.

CRAIG

So that's, that's never a good excuse, you know, for, for anything that you do.

KEVIN

Yeah.

CRAIG

They, they did it first.

KEVIN

Yeah. The yeah, but doesn't work really well. No. In general. And, and, and anytime you, you're, you're exactly right. Whenever you start pointing fingers, yeah, but did you see what someone else did? Or I— it's, it's not an excuse.

CRAIG

Yeah.

KEVIN

Yeah. Just bad behavior.

CRAIG

It is. So, and it's, I mean, like, it's the problem. Like, here's, here's my problem with it is you, he's actually doing some other stuff that's actually really good.

KEVIN

Yeah, of course.

CRAIG

You know?

KEVIN

Yes.

CRAIG

Like, he's working on, like, I think he signed, like, an executive order or something the other day about, uh, large corporations owning residential homes. I think there was something like that.

KEVIN

Okay.

CRAIG

I mean, like, I hear, like, I don't pay close attention to what's going on all the time.

KEVIN

Sure.

CRAIG

But like, I see stuff from time to time, like, oh, that's really good.

KEVIN

Yeah.

CRAIG

Oh, that's really good.

KEVIN

Yeah.

CRAIG

You know, like when all this stuff was happening in Minneapolis, I mean, like that, rather than just making it a media campaign, actually called the governor, called the mayor, and, you know, tried to figure out something to do, which all that stuff is just nuts, by the way.

KEVIN

Yeah, it is.

CRAIG

Um, and I mean, just great. That, that's, that's the thing, man, is like, it doesn't matter what it is, it's gonna get polarized at this point.

KEVIN

Of course.

CRAIG

Um, of course. And I, I don't know, and, and I think a lot of people wanna say, well, that's because of Trump. And I don't think that's the case.

KEVIN

It's, well, that's an easy answer for everything, isn't it?

CRAIG

That's a yeah, but for everybody.

KEVIN

Exactly.

CRAIG

You know, it's like, oh yeah, but like Trump's this way, so I get to behave however I want. It's like, no, that's not how this works.

KEVIN

No.

CRAIG

Like you are expected to be civilized. Right. Um, and not be violent.

KEVIN

Right.

CRAIG

Um, and cause all kinds of problems.

KEVIN

Yeah.

CRAIG

So it's, it's just, it's, it's a really weird, uh, sort of mental hole that we've dug ourselves into where we, everyone feels justified to behave like morons.

KEVIN

Yeah. Yep.

CRAIG

Because everyone else is behaving like morons.

KEVIN

Here we go again. Right. It's a vicious cycle.

CRAIG

It is. And it's like, it's got to stop somewhere.

KEVIN

Yeah.

CRAIG

And I don't think people know, unless you decide, all right, they can be morons. I'm not going to be a moron. I'm not going to. But once we all decide, hey, we're all going to be morons, well, that's when civil wars happen. Yeah. So, and a lot of people are like, a lot of people are saying we're in the middle of a soft civil war.

KEVIN

Maybe. So, uh, yeah, it's crazy. Yeah.

CRAIG

So, but like, you, you add that to the general feeling and, and, and, and you know this because you see some of the comments that we get on our stuff.

KEVIN

Yeah.

CRAIG

Like one of our, one of our best performing little clips that's out there right now is, is me talking about people just need to be okay with affording a less Yeah. A, a house smaller than what they think that they deserve.

KEVIN

Yeah.

CRAIG

You know, and how, you know, maybe, maybe that starter home just needs to be your forever home because—

KEVIN

Exactly.

CRAIG

You know, you can actually, you know, generate some generational wealth by not expanding into a bigger house that you don't really need.

KEVIN

Right.

CRAIG

Um, and some people, uh, took that as encouraging. Mm-hmm. And slightly, you know, as a, as a way in a, in an affirmation of what they're pursuing.

KEVIN

Mm-hmm.

CRAIG

of having a better financial future for their family.

KEVIN

Right.

CRAIG

Other people took that as, well, it doesn't matter because I can't afford a house anyway.

KEVIN

It's— yeah. They definitely took it as, like, a shot.

CRAIG

Yeah.

KEVIN

There were no shots fired. I promise.

CRAIG

I mean, like, look. Look. Shots fired.

KEVIN

Fine.

CRAIG

I don't care.

KEVIN

But not at that.

CRAIG

Well, you and your limited belief that—

KEVIN

well, there's That's a whole different topic. Limiting beliefs is a whole different topic.

CRAIG

But, like, that is a general— that it's a growing consensus among our fellow countrymen and women is that it— what was once believed to be the dream is now unattainable.

KEVIN

Yeah.

CRAIG

Which is silly.

KEVIN

No, it absolutely is still attainable, but also we have to understand that that target has moved.

CRAIG

Sure.

KEVIN

And it didn't just because it moved doesn't mean you have to move it.

CRAIG

Yeah.

KEVIN

I mean, you know, it's like, it's like just because someone says this is so doesn't mean that it is.

CRAIG

Right.

KEVIN

And, and you can still make it be something different.

CRAIG

Right.

KEVIN

And, and oh, by the way, the other thing that is just so true about life is most of the time, whenever you feel a certain way, you are not the only one that feels that way.

CRAIG

Mm-hmm.

KEVIN

There's just so many other people are unwilling to say it or haven't chosen to say it yet. So sometimes you need to be the catalyst to go, look, it's okay for this, and everybody else is going, oh, thank goodness.

CRAIG

But this, you know, this is the problem, man, is it is a limiting belief that you can't own a home. It just, it simply is.

KEVIN

It is. No.

CRAIG

I, I, and I don't care how much money you're making right now. I don't, I don't, I don't care about any of that because all of that can change.

KEVIN

Uh-huh.

CRAIG

Like, within weeks, honestly. Sure. Yeah. And You know, when people like come at us with like, well, you guys are stupid because you don't understand my plight. I like my initial reaction to that is not anger or frustration because someone's like critiquing us.

KEVIN

Right. I don't care.

CRAIG

My initial reaction is I want to encourage that person because they have been fed a line of thinking that limits their ability to achieve anything.

KEVIN

Sure.

CRAIG

You know, because they've been told time and time again, real estate's too, too expensive. Real estate's too expensive. You're not making enough money. You'll never be able to have kids. You'll never be able to get married. And you won't be able to afford this, and you won't be able to get a new car. And you, ba ba ba ba ba ba ba, all the way down the line. Like, you can't do all these things.

KEVIN

Yep.

CRAIG

And if you hear that enough and you believe it often enough, it becomes true.

KEVIN

Yep.

CRAIG

Because you begin to exist within that reality. And when your brain decides that, like, I can't do these things, it's not going to begin to solve the problems that can make that a non-reality. Instead, and this, this goes back to, like, I try and, like, my, my 2 oldest kids have now read Rich Dad Poor Dad.

KEVIN

Okay.

CRAIG

And which I encourage everyone to, like, get their young teenagers to read that book. And my oldest fought me on it forever. And when she finally read it, she was like, why didn't you have me read this earlier? And I was like, I've been asking you for years. And, and she's like, it's just incredible how it asks you to change the way that you think. And I was like, I know. And to recognize that you can change the way that you think. And, and so one of the big takeaways from that book is to eliminate words like, I can't. And, and then the big one in that book is, I can't afford that.

KEVIN

Right.

CRAIG

You know, and instead of saying, I can't afford that, changing that into a question that your brain can solve, which is, how can I afford that?

KEVIN

Yeah.

CRAIG

Because that doesn't, that doesn't lie to yourself and say, I can afford that.

KEVIN

No.

CRAIG

It's, it, it creates a problem for your brain to solve.

KEVIN

Yeah.

CRAIG

To go, how can I do that?

KEVIN

Yeah. Instead of the, there, you said it. Instead of it being a problem, it's a problem to be solved.

CRAIG

Yeah.

KEVIN

Because problem, the problem exists. The question is what you do with it.

CRAIG

Yeah.

KEVIN

And that's it. And, and I, I don't know, you, you may disagree with me on this, but I think there's as much or more opportunity for you to make as much money as you want to right now as ever.

CRAIG

Oh, for sure.

KEVIN

And that's, that's completely up to you and whoever your parents were or are, whatever household you grew up in.

CRAIG

Yeah.

KEVIN

Whatever, whether you grew up in a household or not, wherever you grew up, however you grew up, whatever beliefs you had in place, doesn't limit you.

CRAIG

No.

KEVIN

You limit you.

CRAIG

That, that, I think, I think that's, I, I think that goes beyond just a simple, like, matter-of-factness. Never in the history of our country has it been more opportunistic for individuals to change their course.

KEVIN

Yeah.

CRAIG

Because, you know, it, it's no longer the case that you need to go to a good school.

KEVIN

Nope.

CRAIG

In order to get a good job.

KEVIN

Correct.

CRAIG

No one cares if you even have a degree.

KEVIN

Nope.

CRAIG

It's what value can you bring to this business?

KEVIN

Mhmm.

CRAIG

It also doesn't matter to a certain degree what you look like. If you're fat, if you're skinny, if you got 10 earrings in the left ear, if you have tattoos on you. Again, I guarantee you, if you bring twice as much value to a business and you're all tatted up, from neck to hip, no one gives a flying fart in the wind if you're bringing money to the business.

KEVIN

Right.

CRAIG

And so they will hire you and they will pay you and they will give you good money because you're outperforming the people that don't have tattoos.

KEVIN

That's right.

CRAIG

Or earrings or whatever. Business owners don't care. Now, that's not universally true.

KEVIN

Yeah.

CRAIG

But for them, like, I, I can promise you, if you're bringing value to my business, I don't care if you have tattoos.

KEVIN

Sure.

CRAIG

I might care what kind of tattoos you have and which kind of things you're showing my customers.

KEVIN

Yeah.

CRAIG

But I don't care.

KEVIN

Right.

CRAIG

I don't. You know, and, and it also doesn't matter anymore as much who your parents were. Now, could your parents be wealthy and introduce you to right people and give you more opportunities?

KEVIN

Yeah.

CRAIG

For sure.

KEVIN

Yeah.

CRAIG

Are you, are those kids taking advantage of those opportunities? And could you bring more value to the marketplace than their kids?

KEVIN

Absolutely.

CRAIG

You 100% could. Yeah. Because why? Because you have access to the same information that they do.

KEVIN

That's right.

CRAIG

I mean, the, the, that is the whole value of the internet and libraries and books. And we have the most access to information than anybody in the history of the world.

KEVIN

That's right.

CRAIG

And so you have no excuse for not being able to be more educated, more driven, more valuable than some rich kid.

KEVIN

I agree.

CRAIG

So do they have more money sitting in the bank? 100%.

KEVIN

Yeah.

CRAIG

But you could have more.

KEVIN

Absolutely. You could.

CRAIG

And so don't have to have a degree, don't have to have a pedigree.

KEVIN

Right.

CRAIG

Don't have to have the right look.

KEVIN

That's right.

CRAIG

I mean, there's so many things that you don't have to have in order to be successful that you used to have to have to be successful. And so what's your excuse? At the end of the day, it's you.

KEVIN

It's you. It's motivation. It's really what it boils down to. What are you motivated to do? And will you be motivated toward the right thing? You're right. There's so much opportunity. And oftentimes we are fed this idea of you're not good enough, you're not pretty enough, you're not this, you're not that. And it's just not true.

CRAIG

Yeah. It's just not true.

KEVIN

And if you want to make something better out of your life, do it. And I don't care what age you are. I don't care what nationality you are. I don't care any of that. It's, it's your choice.

CRAIG

Right.

KEVIN

And I, I'll tell you, I, I get it. Like, I, I know that people that are brought up in homes that have limiting beliefs, they pass that trait on.

CRAIG

Yep.

KEVIN

But if you don't wanna have that limiting belief, get out of it. Work out of it. And, and there's ways to do that. I mean, we're, we're, it's easy to say and it's not as easy to do, but it can be done.

CRAIG

Yeah.

KEVIN

And, and if you don't believe us, go read Kawasaki and he'll show you that he didn't have all of the opportunity.

CRAIG

Yeah.

KEVIN

And he figured it out. So, well, listen, we're gonna wrap this up, this short podcast. It only lasted an hour. So we appreciate you guys. Thanks for listening to our rants and our thoughts and our ideas that you could disagree with, that's fine. Send us a message. We would love to hear about it. Uh, and, uh, yeah, thanks for listening. Tell your friends, like us, share us, do all the things. Until next time, we'll see you later. See ya.

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